Kids Smartwatch Market Share

Kids Smartwatch Market Share

• The top 7 companies in the market include Apple, Contixo, Fitbit, Garmin, Huawei Technologies, Neptune Computer, Omate, and they collectively held a share of 26% in the market.
   
• Apple has taken steps and worked towards India in an attempt to capitalize the market of kids’ smart watches. Now Apple has started marketing its smartwatches towards kids by creating colorful models with new faces and standalone LTE capabilities. This strategy attempts to lure kids and parents by providing safety and communication services. Nevertheless, Apple does not publish particular statistics about its market share in the smart watches for children.
   
• Contixo specializes in children's smartwatches with functionalities that include GPS tracking, two-way calling, and educational apps. While Contixo has made headway into the marketplace, there is no descriptive information about its niche market share. The firm is actively trying to meet the changing expectations of parents that are looking for new features in children’s smartwatches.
   
• Fitbit has successfully made some advances in the children's smartwatch segment in North America. Having partnered with Qualcomm, the company also introduced Fitbit Ace LTE for Kids smartwatch that helped them penetrate this new segment. It also comes with calling, messaging, and even location sharing, thus ensuring the child’s safety whilst keeping in touch with them. In the third quarter of 2018, Fitbit succeeded in increasing their share of the market for smartwatch shipments to 16%, which is an increase of 10 percentage points from the same quarter of the previous year, which was only 6%.
   

Kids Smartwatch Market Companies

Major companies operating in the kids smartwatch industry include:

• Apple
• Contixo
• Fitbit
• Garmin
• Huawei Technologies
• Neptune Computer
• Omate
• Pebble
• Precise Innovation
• Starmax Technology
• Tencent Holdings
• Tinitell
• VTech Holdings
• Xiaomi Global Community
• Xplora     
   

As of 2023, the Kids Smartwatch market includes participants such as Apple, Fitbit Inc., Garmin Ltd, Pebble, and Xplora with 25-30 percent of the market share. It is critical for each unique producer to provide more differentiated features and functionalities which include two way calling, GPS tracking, fitness tracking, educational and gaming apps, camera, and monitoring features. In these industries, constant adjustments in hardware and software are essential for keeping up with competitors and satisfying the changing needs and tastes of the target market. Recognized and reputable brands have an upper hand in the market. A majority of the customers tend to go for reputable brands and their products rather than those of unknown brand names. Due to segmentation of the markets, competition has been intensified which forces the associated producers to focus on branding and marketing so as to build the brand image which enhances the brand loyalty.