Kids Smartwatch Market - By Type, By Screen Size, By Shape, By Compatibility, By Connectivity, By Battery Life, By Water Level Resistance, By Watchband Material, By Price, By Consumer Group, By Distribution Channel & Forecast, 2024 – 2032

Kids Smartwatch Market Size

Kids Smartwatch market was valued at around USD 10.4 billion in 2023 and is anticipated to register a CAGR of 8.6% between 2024 and 2032. The primary factor driving this growth of the kid’s smartwatch market is increasing awareness among parents about the benefits of kids' smartwatch.
 

Parents are becoming more aware of the benefits of their children's smartwatches, which include safety features such as GPS tracking, two-way talking, and texting, as well as health monitoring and educational capabilities. With safety being a primary issue for parents, particularly in today's digital era, there is a rising demand for smartwatches with enhanced safety and security features. Parents are seeking for ways to monitor their children's locations and protect their safety, which has led to an increase in the use of smartwatches with GPS tracking and geofencing features.
 

On the other hand, continuous improvements in technology have resulted in the creation of smarter, more feature-rich kids' smartwatches. These gadgets nowadays come with a variety of features, including fitness tracking, sleep monitoring, educational programs, and even entertainment.

Despite smartwatch advancements, many people still choose classic wristwatches for their simplicity, durability, and design. Smartwatches are constantly evolving to compete with the timeless charm of classic timepieces. Additionally, battery life remains a major issue for smartwatches. Many users find it inconvenient to constantly charge their smartwatches, especially when compared to classic wristwatches that require no care. Improving battery life while preserving functionality is critical to increasing customer happiness.
 

Furthermore, smartwatches gather a large amount of personal data, such as health indicators, location information, and communication data. Protecting this sensitive information from illegal access and maintaining user privacy are critical. Data breaches and privacy scandals may undermine customer trust and harm brand reputation.   
 

Kids Smartwatch Market Trends

Smartwatches are becoming increasingly outfitted with advanced health monitoring sensors and functionalities, such as heart rate monitoring, blood oxygen saturation (SpO2) measuring, sleep tracking, and stress management. These functionalities enable users to better monitor their health parameters and make educated lifestyle decisions.
 

Additionally, smartwatches are rapidly implementing contactless payment features, allowing consumers to pay conveniently and securely using their gadgets. With built-in NFC (Near Field Communication) technology, customers can store payment information and use their smartwatches to make purchases at authorized stores, removing the need to carry conventional wallets or cards.   
 

Kids Smartwatch Market Analysis

Based on type, the kid’s smartwatch market can be segmented into integrated and standalone. In 2023, the integrated type of segment accounted for revenue of around USD 7 Billion in the year 2023 and expected to reach around USD 14.7 Billion by 2032. kid’s integrated smartwatches, which need a link to a smartphone or other device, become more popular as parents recognize the opportunity to monitor and communicate with their children remotely. These smartwatches are expected to retain connectivity-based features such as real-time location tracking, two-way calling, and messaging capabilities. Advanced features like video calling and voice assistants may become more popular.
 

Furthermore, to address concerns about internet safety and privacy, integrated smartwatches may have advanced security features like end-to-end encryption for messaging and stronger access controls to prevent unauthorized use. Standalone smartwatches give kids greater independence because they do not require a constant connection to a smartphone. Parents may pick these watches for younger children or when they want to limit their child's smartphone exposure.
 

Based on screen size, the kid’s smartwatch market is categorized into Up to 32.9 mm, 33.0 to 34.9 mm, 35.0 to 36.9 mm, and 37.0 mm & above. In 2023, screen size ranges from 33.0 to 34.9 mm segment accounted for revenue of around USD 4.1 Billion in the year 2023 and expected to reach USD 9.3 Billion by 2032. Smartwatches in this size range offer an appropriate balance between compactness and display sharpness. They are ideal for those seeking a balance of elegance and usefulness without sacrificing comfort. Manufacturers frequently adjust the user interface to ensure that information appears legibly despite the lower screen size.
 

On the other hand, smart watches with screen size up to 32.9 mm prefer as a smaller-sized smartwatches and these smart watches are popular among customers who value sleekness, comfort, and simple designs. They are popular with people who have narrow wrists or seek a more subtle wearable gadget. Despite their small size, manufacturers are rapidly creating devices with extensive functionality like fitness tracking, notifications, and basic app compatibility. Furthermore, smart watches with screen sizes ranging from 35.0 to 36.9 mm are popular among customers who desire big screens for improved reading and interactivity. These huge screen smartwatches enable more detailed pictures, enhanced touch engagement, and easier navigation. These smartwatches usually include a big screen, which allows for greater health tracking, GPS navigation, and music management.
 

North America dominated the kids smartwatch market with revenue of around USD 3.9 Billion in the year 2023 and expected to reach around USD 7.1 Billion by 2032. The North American kids' smartwatch market has grown steadily in recent years, owing to a variety of factors including technical improvements, increased awareness about child safety, and growing interest for smartwatches among children and parents. In the connected age, parents are more concerned about their children's safety and well-being. Smartwatches with GPS tracking, and SOS functions provide parents with security in mind by allowing them to conveniently monitor and connect with their children. Advancements in technology have resulted in increasingly complex and feature-rich smartwatches for children. These gadgets are now offering a broader range of capabilities, including educational apps, games, camera functionality, and customizable watch faces, making them increasingly appealing to both children and parents.
 

As a result, factors such as technical improvements, increased awareness about child safety, and growing interest in smartwatches among children and parents are anticipated to boost the kid’s smartwatch market in North America during the forecast period.
 

North America: In terms of the country, the US dominates with an overall market share of around 79% in the North America kid’s smartwatch market. Trends from the US kid’s smartwatch market reveal an increasing emphasis on safety and security features like GPS monitoring and geofencing to reassure parents about their children's location. Integration with smartphones for parental control and monitoring features is a frequent trend, allowing parents to handle the gadget remotely while remaining connected with their children.
 

On the other hand, Canada kid’s smartwatch market expressing notable growth rate of around 7.1% in 2023. Educational materials elements, like interactive learning applications and games, are becoming increasingly popular as parents seek gadgets that provide both fun and educational value. Price sensitivity promotes demand for low-cost choices without sacrificing critical capabilities like GPS tracking and two-way communication.
 

Europe: The Europe kid’s smartwatch market was valued at around USD 2.2 billion in 2023 and is anticipated to register a CAGR of 7.7% between 2024 to 2032. The primary factor driving this growth of the Europe kid’s smartwatch market is increasing awareness among parents about the benefits of kids' smartwatch.
 

In terms of country, Germany is expressing significant growth in terms of market value of around USD 0.41 Billion during the 2023. When it comes to children's smartwatches, German customers frequently favor quality and dependability. There is an emphasis on data privacy and security, which is driven by severe EU legislation such as GDPR. To achieve customer trust, manufacturers need to ensure that their data processes are clear.
 

On the other hand, France experiencing notable growth in kid’s smartwatch market and anticipated to grow at 8.1% CAGR during the forecast period. Fashion and design have a big impact on purchase decisions for children's smartwatches in France. There is a trend for sleek and contemporary designs that integrate well with children's regular attire. French parents favor safety features like as SOS buttons and real-time location monitoring because they emphasize their children's safety.
 

Asia Pacific: The Asia Pacific kid’s smartwatch market was valued at around USD 3.3 Billion in 2023 and is anticipated to register a CAGR of 10.5% between 2024 to 2032. The Asia Pacific kid’s smartwatch market is anticipated to expand as innovations in technology occur, rising consumer awareness and parents prioritize their children's safety, education, and connectivity are the factors boosting the kid’s smartwatch market.
 

In terms of country China accounted for revenue of around USD 1.1 Billion in the year 2023 and expected to reach around USD 2.6 Billion by 2032. Chinese parents prioritize safety and security features such as GPS monitoring, geofencing, and real-time location sharing. Integration with major messaging and social media platforms, such as WeChat, is widespread, allowing parents to effortlessly connect with their children.
 

On the other hand, India is emerging as a fastest growing country for the kid’s smartwatch market in terms of CAGR of 11.1% between 2024 to 2032. The Indian kids' smartwatch industry is distinguished by cost and functionality. Price-conscious customers prefer low-cost choices that include critical features like GPS monitoring and two-way communication.
 

Kids Smartwatch Market Share

Key players involve in the kids smartwatch industry are Apple, Fitbit Inc., Garmin Ltd., Pebble, and Xplora accounting market share of 25-30% in 2023. Manufacturers stand to differentiate their product lines apart by providing distinctive features and advancements. This includes GPS tracking, two-way calling, fitness monitoring, educational apps, gaming, camera capabilities, and parental controls. Continuous innovation in hardware and software is critical for remaining competitive and addressing consumers' shifting requirements and preferences. Established brands with widespread recognition and reputation have a competitive edge in the market. Consumers frequently prefer well-known companies and prefer their products over lesser-known brands. Manufacturers use branding, marketing, and advertising to increase brand awareness and loyalty, resulting in a competitive advantage.    
 

Kids Smartwatch Market Companies

Major companies operating in the market include:

• Apple
• Contixo
• Fitbit Inc
• Garmin Ltd.
• Huawei Technologies Co., Ltd.
• Neptune Computer Inc
• Omate Inc.
• Pebble
• Precise Innovation, LLC.
• Starmax Technology
• Tencent Holdings Ltd.
• Tinitell AB
• VTech Holdings Ltd.
• Xiaomi Global Community
• Xplora     
   

Kids Smartwatch Industry News

• In June 2024, Google (Fitbit) is diversifying its smartwatch lineup with the launch of the Fitbit Ace LTE. The new wearable has been designed for kids aged seven or more. In addition to the standard fitness monitoring features, the new device offers features like calling, messaging and sharing locations with parents. The Fitbit Ace LTE also comes with pre-installed interactive 3D games for the kids on their wrist.
   
• In September 2022, Xplora unveils two new smartwatches X6 Play and X6 Pro for kids in the U.S. featuring improved processing performance and more customization options. The X6 Play features a new, playful design with a larger, high-resolution 1.5-inch screen. It also has faster response times thanks to the Qualcomm Snapdragon Wear 2500 platform, and an improved 5MP camera for better photos and video.
   
• In November 2022, Germin unveiled Bounce, a kid’s smartwatch with LTE connectivity1 that lets parents easily communicate with and locate their child. For parents, guardians or family members who want to delay purchasing a smartphone for the child in their life, Bounce provides a communication tool for kids who do not need a fully featured smartphone.
   

The kids smartwatch market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Type  

• Integrated
• Standalone

Market, By Screen Size  

• Up to 32.9 mm
• 33.0 to 34.9 mm
• 35.0 to 36.9 mm
• 37.0 mm & above

Market, By Shape  

• Rectangular
• Round
• Square  

Market, By Compatibility  

• Android
• IOS

Market, By Connectivity  

• Bluetooth
• Wi-Fi
• NFC
• Others

Market, By Battery Life  

• Up to 24 Hours
• Up to 48 Hours
• Up to 72 Hours

Market, By Water Level Resistance  

• Waterproof
• Non-Waterproof

Market, By Watchband Material  

• Silicon
• Plastic
• Stainless Steel
• Others (Rubber, Nylon etc.)

Market, By Price  

• Low (Below $25)
• Medium ($25-100)
• High (Above $100)

Market, By Consumer Group  

• Boy
• Girl

Market, By Distribution Channel  

• Online
  • E-commerce Websites
  • Company-owned Websites
• Offline
  • Mega Retail Stores
  • Specialty Stores
  • Others (Independent Stores, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA