Kids Smartwatch Market Size, By Type , By Screen Size, By Shape, By Compatibility, By Connectivity, By Battery Life, By Water Level Resistance, By Watchband Material, By Price, By Consumer Group, By Distribution Channel Forecast 2024 – 2032

Kids Smartwatch Market Size

The global kids smartwatch market was valued at around USD 10.4 billion in 2023 and is anticipated to register a CAGR of 8.6% between 2024 to 2032.
 

The major factor causing the growth of the kid’s smartwatch market is the increasing level of understanding by parents on the positive effects of kids smartwatch. GPS tracking, two way talking, texting, health monitoring, and educational capabilities of a child's smartwatch make parents learn more about these devices. Especially in this digital age, parental concerns are heightened and there is a growing need for advanced safety and security features in smartwatches. Parents are looking for ways to keep track of their children’s whereabouts for their protection, and that has caused an increase in the use of smartwatches with GPS tracking and geofencing capabilities.
 

Moreover, the National Center of Missing and Exploited Children affirms that devices such as geofencing and GPS trackers can be very helpful for a child's safety, as the market for that particular feature in smartwatches is ballooning. Furthermore, a research conducted by International Telecommunication Union (ITU) has showed that more than 70% of parents across the globe are ready to procure wearable technology for their children’s safety and educational needs. Concerned with child safety, parents are increasingly using smartwatches enabled with these features that let them keep track of where their kids are.
 

The struggle between advancement in smartwatches and the elegance of traditional wristwatches continues many still get drawn to wristwatches because of their aesthetic and durable designs. Moreover, battery life still remains a major issue for smartwatches, where we see the need for improvement in the user’s convenience while improving battery life. For example, users find it vexing having to constantly charge their smartwatches when classic watches and their true charm require no maintenance.
 

In addition, the demand for functionality remains hight with the addition of powerful batteries, one is left wondering whether it can be preserved comfortably or not. The level of panic that emerges after protection sets a new bar in approach to the sensitive data. In reality, smartwatches collect a handful of data that backs up the points- for instance, health and nearby location.   
 

Kids Smartwatch Market Trends

• Smartwatches are now starting to incorporate innovative health technologies such as heart rate monitors, SpO2 sensors, sleep trackers, and stress management sensors. These features enable users to track and make informed decisions toward their lifestyle choices.
   
• Moreover, smartwatches are now embracing cashless transaction options together with contactless payments, enabling users to spend easily and safely with their devices. Customers can use smartwatches for payments in licensed shops and do away with traditional wallets or cards because they have built-in NFC (Near Field Communication) that allows them to save payment details.   
   
• As noted by the Federal Reserve, 29% of US consumers utilized contactless payments in 2023, which showcases an increasing focus towards digital payments. Users can save payment information that permits purchases at authorized stores via NFC (near field communication). There is a clear shift towards cashless payment systems globally, and this feature supports it.
   
• As stated by the World Health Organization, cardiovascular diseases remains the number one killer of people all across the globe, with 17.9 million deaths per year.
   

Kids Smartwatch Market Analysis

Based on type, the kid’s smartwatch market can be segmented into integrated and standalone. In 2023, the integrated type of segment accounted for revenue of around USD 7 billion in the year 2023 and expected to reach around USD 14.7 billion by 2032. Almost every child today is using integrated smartwatches which parents find essential for communication with their children. Each smartwatch has a purpose so parents can monitor their kids via smartphones. Parents are increasingly buying smartwatches for their kids knowing their purpose and aiding to a parent’s need. Expected features of smartwatches like calling, tracking a child’s real-world location, and messaging would remain essential for most parents. Advanced features like video calling and voice assistants are also likely to increase in popularity knowing how kids have modernized.
 

Worries involving security and privacy infringement is countered with smarter safety features like obeying control functions and stronger encryption methods. Encrypted messaging can also be used as an advanced feature of integrated smartwatches. These children smartwatches allow kids more freedom without a smartphone being present to tether them. Smartwatches are the new trend. Most parents are likely to buy smartwatches rather than phones for kids below a certain age as it reduces the chances of smartphone addiction.
 

Based on screen size, the kids smartwatch market is categorized into Up to 32.9 mm, 33.0 to 34.9 mm, 35.0 to 36.9 mm, and 37.0 mm & above. In 2023, screen size ranges from 33.0 to 34.9 mm segment accounted for revenue of around USD 4.1 billion in the year 2023 and expected to reach USD 9.3 billion by 2032. Smartwatches with these dimensions tend to strike an optimal compromise between size and clarity of the display. They perfectly fit those users who prefer sophistication without compromising functionality and comfort. Most of the times, the user/customer interface is modified to make sure all the information can be viewed very well especially in a small screen size.
 

On the opposite end, smartwatches with display size of 32.9 mm and below are category of smaller-sized smartwatches which highly appeal to customers who appreciate sleekness, ease of use, and minimalistic appearance. They appeal to persons with smaller wrists or people looking for a less obtrusive gadget to wear. Due to their small size, there is increased competition among the manufacturers to produce wearable gadgets with numerous features such as fitness tracking, notifications, and mobile applications. Moreover, customers with larger wrist ranging from 35.0 - 36.9 mm prefer big screen for better reading and interaction. These oversized smartwatches support wider and more detailed pictures, improved touch engagement, and more simple navigation. These smartwatches do include a bigger screen, which increases one’s ability to track their health conditions, does GPS based navigation, and control music.
 

North America dominated the kids smartwatch market with revenue of around USD 3.9 billion in the year 2023 and expected to reach around USD 7.1 billion by 2032. The market for kids’ smart watches in North America has expanded at a relatively stable rate in the past years due to certain factors such as the growing GPS awareness, the increased concern for child protection, as well as the rising preference of smart watches among children and parents. With the world being more connected than ever, parents are more aware of their children’s well-being which has affected their approach to child rearing. Equipped with SOS and GPS tracking capabilities, smart watches allow parents to willingly monitor and get in touch with their children, providing peace of mind. Newer technologies have given rise to smarter and more sophisticated watches for children. Such devices now come with a wider array of features like education and non-educational apps, games, camera, and customizable watch faces making them more attractive to kids and parents alike.
 

United States is the leading country controlling use of smartwatches across North America kids market capturing about 79% of it. Analytical data from US shows parents are more concerned with the advanced child safety features like GPS monitoring and geofencing. Moreover, integration with smartphones parenting gadgets for remote control enables frequent communication between parents and children while on the go.
 

Canada in contrast is reported to have around 7.1% of growth rate in the kids smartwatch market controlled by its ease of use. Fun interactive learning applications and games as well as low-cost options GPS are in high demand. Parents are more concerned with going overboard in spending to provide their children with a healthy amount of education versus entertainment.
 

According to recent reports, the Europe market value USD was around 2.2 billion in 2023 and is expected to rise by 7.7% between 2024 to 2032. One of the key influencers fueling the growth of the kid’s smartwatch market in Europe is parents working.
 

Germany accounts for USD 410 million of value growth in 2023 of the market value.
 

In the context of juvenile smartwatches, German clients put a lot of importance on the quality and reliability of the product. This is propelled by strict European regulations such as GDPR that put emphasis on data protection and privacy. It is paramount for the sellers to establish a trusting relationship with the buyers, thus selling these products requires manufacturers to have transparent data practices.
 

France continues to have substantial expansion in the kid’s smartwatch industry and is projected to grow at a CAGR of 8.1% during the projection period. For instance, style and aesthetics play a great role in the purchase of children’s smartwatches in France. There is a tendency towards finer and more modern styles that suit the children’s everyday wardrobe. Concerned about their children’s well being, French parents also use safety measures like SOS buttons and tracking features that allow them to monitor the child’s real time location. 
 

Asia Pacific: The valuation of the kid’s smartwatch market was about USD 3.3 Billion in 2023 and is estimated to have a CAGR of 10.5% from 20204 to 2032. The growth of the Asia Pacific kid’s smartwatches market is expected to be driven by technological innovations, higher awareness of consumers, and a shift in priorities of parents towards the safety, education and connectivity of their children.
 

In China, there was an estimated revenue of approximately USD 1.1 Billion in 2023 which is projected to increase to about USD 2.6 Billion by 2032. In regards to GPS positioning, geofencing, and real-time location sharing, these are increasingly becoming prioritized safety features by Chinese parents. Furthermore, we see a large-scale adoption of these technologies for instant messaging and social media, with We Chat being the most commonly used. This enables parents to easily communicate with their children.
 

In the same way, India is expected to have the highest CAGR of 11.1% during the period from 2024 to 2032 which is the highest growth projected for any country for the kid’s smartwatch market. The Indian kids' smartwatch industry can be characterized by the price and the features that it offers. Certain segments of the market that are price sensitive tend to switch to cheaper alternatives that offer basic features like GPS tracking and talking via voice SIM.
 

Kids Smartwatch Market Share

• The top 7 companies in the market include Apple, Contixo, Fitbit, Garmin, Huawei Technologies, Neptune Computer, Omate, and they collectively held a share of 26% in the market.
   
• Apple has taken steps and worked towards India in an attempt to capitalize the market of kids’ smart watches. Now Apple has started marketing its smartwatches towards kids by creating colorful models with new faces and standalone LTE capabilities. This strategy attempts to lure kids and parents by providing safety and communication services. Nevertheless, Apple does not publish particular statistics about its market share in the smart watches for children.
   
• Contixo specializes in children's smartwatches with functionalities that include GPS tracking, two-way calling, and educational apps. While Contixo has made headway into the marketplace, there is no descriptive information about its niche market share. The firm is actively trying to meet the changing expectations of parents that are looking for new features in children’s smartwatches.
   
• Fitbit has successfully made some advances in the children's smartwatch segment in North America. Having partnered with Qualcomm, the company also introduced Fitbit Ace LTE for Kids smartwatch that helped them penetrate this new segment. It also comes with calling, messaging, and even location sharing, thus ensuring the child’s safety whilst keeping in touch with them. In the third quarter of 2018, Fitbit succeeded in increasing their share of the market for smartwatch shipments to 16%, which is an increase of 10 percentage points from the same quarter of the previous year, which was only 6%.
   

Kids Smartwatch Market Companies

Major companies operating in the kids smartwatch industry include:

• Apple
• Contixo
• Fitbit
• Garmin
• Huawei Technologies
• Neptune Computer
• Omate
• Pebble
• Precise Innovation
• Starmax Technology
• Tencent Holdings
• Tinitell
• VTech Holdings
• Xiaomi Global Community
• Xplora     
   

As of 2023, the Kids Smartwatch market includes participants such as Apple, Fitbit Inc., Garmin Ltd, Pebble, and Xplora with 25-30 percent of the market share. It is critical for each unique producer to provide more differentiated features and functionalities which include two way calling, GPS tracking, fitness tracking, educational and gaming apps, camera, and monitoring features. In these industries, constant adjustments in hardware and software are essential for keeping up with competitors and satisfying the changing needs and tastes of the target market. Recognized and reputable brands have an upper hand in the market. A majority of the customers tend to go for reputable brands and their products rather than those of unknown brand names. Due to segmentation of the markets, competition has been intensified which forces the associated producers to focus on branding and marketing so as to build the brand image which enhances the brand loyalty.    
 

Kids Smartwatch Industry News

• Google (Fitbit) is expanding its smartwatch portfolio as it plans to introduce the Fitbit Ace LTE in June 2024. The new device has been targeted to kids aged seven and older. In addition to the fitness tracking tools, the new device includes functionalities such as calls, messaging, and location sharing with the parents. The kids can also pre install 3D interactive games onto the Fitbit Ace LTE smartwatch.
   
• As of September 2022, Xplora has introduced two smartwatches for kids – the X6 Play and X6 Pro – in the U.S. markets. They come with better processing capabilities and customization edits. With the introduction of a playful design and a larger 1.5 inch screen, the X6 Play also features faster response times enabled by the Qualcomm Snapdragon Wear 2500 platform along with an enhanced 5 MP camera.
   
• Germin launched Bounce, a kid’s smartwatch, in November 2022. Bounce allows kids to communicate and be located with LTE connectivity, which eases communication between the parent and child. This helps parents, guardians, or relatives who wish to postpone giving a child a smartphone, as Bounce gives the child a basic yet useful communication device which isn’t a smartphone.    
   

The kids smartwatch market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2032, for the following segments:

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Market, By Type  

• Integrated
• Standalone

Market, By Screen Size  

• Up to 32.9 mm
• 33.0 to 34.9 mm
• 35.0 to 36.9 mm
• 37.0 mm & above

Market, By Shape  

• Rectangular
• Round
• Square  

Market, By Compatibility  

• Android
• IOS

Market, By Connectivity  

• Bluetooth
• Wi-Fi
• NFC
• Others

Market, By Battery Life  

• Up to 24 Hours
• Up to 48 Hours
• Up to 72 Hours

Market, By Water Level Resistance  

• Waterproof
• Non-Waterproof

Market, By Watchband Material  

• Silicon
• Plastic
• Stainless Steel
• Others (Rubber, Nylon etc.)

Market, By Price  

• Low (Below $25)
• Medium ($25-100)
• High (Above $100)

Market, By Consumer Group  

• Boy
• Girl

Market, By Distribution Channel  

• Online
  • E-commerce Websites
  • Company-owned Websites
• Offline
  • Mega Retail Stores
  • Specialty Stores
  • Others (Independent Stores, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA