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The market seem to be moderately fragmented in nature due to presence of local and global players across the globe. In 2023, the above list of market players such as Dynacraft, Guardian Bikes, Huffy Corporation, Islabikes, Joystar Bikes, Kent International, Mongoose, Radio Flyer collectively held around 10%-15% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
Major players operating in the kids bicycle industry are:
North America kids bicycle industry was valued at USD 3.3 billion in 2023 and is expected to reach USD 5.8 billion by 2032, driven by a growing emphasis on promoting active lifestyles and outdoor activities among children.
Conventional kids bicycle segment was worth USD 7.6 billion and is expected to reach USD 12.8 billion by 2032, as they are often more affordable than electric counterparts due to their simpler design and lack of electric components.
The kids bicycle industry was valued at around USD 11.7 Billion in 2023 and is estimated to register a CAGR of 6.2% between 2024 and 2032, driven by growing concerns about childhood obesity and sedentary lifestyles.
Dynacraft, Guardian Bikes, Huffy Corporation, Islabikes, Joystar Bikes, Kent International, Mongoose, Radio Flyer, Razor USA, Royalbaby, Schwinn Bicycles, and Strider Sports International are some of the major industry contenders.