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The manufacturers are increasing the use of flexible fabrics like nylon and spandex in manufacturing of the lingerie products. For instance, in June 2023, Hung Yen Knitting & Dyeing and Hyosung joined together in an exclusive partnership to deliver a successful sustainable textile innovation — N850 FishTale — a fabric made from an 80/20 blend of Hyosung regen ocean 100-percent post-consumer nylon made from discarded fishing nets, and RCS-certified 100-percent recycled creora regen spandex.
Technological advancements like the integration of virtual fitting technology and 3D scanning technology, where customers can try out clothes from their smartphones or ARs, is expected to drive the market growth in the forecast period. Companies like Victoria’s Secret Co., Savage X Fenty, Wacoal, etc. use these technologies. Victoria’s Secret & Co. partnered with NetVirta to introduce new bra fit technology Verifyt within the retailer’s app in which the retailer will use this 3D scanning technology to provide shoppers with personalised bra size recommendations and to simplify the process of finding the right-sized bra.
The bras segment accounted for 43.4% revenue share in 2023 and is projected to record considerable growth from 2024 to 2032 due to their rising popularity as an essential shapewear for promoting both comfort and confidence.
Asia Pacific intimate lingerie industry size reached USD 5.81 billion and is poised to exhibit robust growth through 2032, driven by the younger generation increasingly embracing body positivity in the region.
Intimate lingerie industry size was USD 15.1 billion in 2023 and is set to expand at over 5.1% CAGR from 2024 to 2032 owing to the increased awareness and acceptance of diverse body types among consumers to support their body shape and promote self-confidence.
Some of the top intimate lingerie firms are Calvin Klein, Fashion Nova LLC, Chantelle, Gap Inc., Hennes & Mauritz AB, Hunkemoller International B.V., Jockey International Inc., Marks & Spencer, Victoria