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The global intimate lingerie industry is highly fragmented. In 2023, dominant market players include Victoria’s Secret & Co., Hanesbrands Inc., Jockey International Inc., and Hennes & Mauritz AB. These players collectively hold about 28% of the total market share. These industry leaders dominate the market through their extensive distribution networks, strong brand recognition, and diverse product portfolios. However, the market also sees constant innovation and disruption from niche brands catering to specific needs and preferences, such as sustainable materials, body positivity, and inclusivity.
Major players operating in the intimate lingerie industry include:
The bras segment accounted for 43.4% revenue share in 2023 and is projected to record considerable growth from 2024 to 2032 due to their rising popularity as an essential shapewear for promoting both comfort and confidence.
Asia Pacific intimate lingerie industry size reached USD 5.81 billion and is poised to exhibit robust growth through 2032, driven by the younger generation increasingly embracing body positivity in the region.
Intimate lingerie industry size was USD 15.1 billion in 2023 and is set to expand at over 5.1% CAGR from 2024 to 2032 owing to the increased awareness and acceptance of diverse body types among consumers to support their body shape and promote self-confidence.
Some of the top intimate lingerie firms are Calvin Klein, Fashion Nova LLC, Chantelle, Gap Inc., Hennes & Mauritz AB, Hunkemoller International B.V., Jockey International Inc., Marks & Spencer, Victoria