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The global intimate lingerie industry is highly fragmented. In 2023, dominant market players include Victoria’s Secret & Co., Hanesbrands Inc., Jockey International Inc., and Hennes & Mauritz AB. These players collectively hold about 28% of the total market share. These industry leaders dominate the market through their extensive distribution networks, strong brand recognition, and diverse product portfolios. However, the market also sees constant innovation and disruption from niche brands catering to specific needs and preferences, such as sustainable materials, body positivity, and inclusivity.
Major players operating in the intimate lingerie industry include: