Integrated Backup and Recovery Services Market Size - By Services, By Deployment Model, By Organization Size, By End-use, Forecast, 2024 - 2032

Integrated Backup and Recovery Services Market Size

The global integrated backup and recovery services market size was valued at USD 20.2 billion in 2023 and is projected to grow at a CAGR of 11% between 2024 and 2032. The market is projected to expand owing to the swift growth in the usage of cloud-based computing. Due to the shift of businesses towards cloud operation system, which are more cost-effective, flexible, and scalable, the requirement of cloud based backup services has greatly increased.
 

Organizations can effectively store enormous amounts of data in cloud environments, while ensuring that effective backup strategies are in place to guarantee safe data access from any location. Furthermore, these environments have powerful data redundancy solutions that ensure backups are stored in multiple locations to reduce risks.

Towards expanding their service offerings, the key players are aiming to satisfy increasing market. For example, in September 2024, Oracle announced plans to strengthen its Distributed Cloud service so that businesses can leverage innovations built using AI. The innovations are aimed at addressing the growth of global demand for AI and cloud services so that companies can utilize Oracle technologies in multi cloud environments.
 

Because of the rise in ransomware attempts, data recovery and protection companies have had to develop high level cybersecurity policies. Data is vulnerable within the primary data storage facilities and expert hackers are developing ransomware which neutralizes the IT divisions locks. This makes most of the measures taken by different companies useless. Therefore, complete backup and recovery strategies are instituted as too many layers of security.
 

The market for backup and recovery development and delivery services, however, has grown where pre-emptive measures to safeguard critical systems alongside complex integration approaches are necessitated.
 

Integrated Backup and Recovery Services Market Trends

With global data protection laws tightening, organizations must adopt data management policies that include routine backups and secure storage. These laws require companies to keep certain data for a specified amount of time and to have the means of recovering it if it is lost. Failure to comply may result in fines and civil actions as well as damage to the organization’s image. Moreover, there is the varying degree of compliance difficulty sustained by different industries, which calls for tailored solutions for particular legal regulations. This need for specialized services fuels the expansion of the backup and recovery services industry.
 

In order to comply with rules or regulations, key players are embracing new collaborative strategies. For instance, Optus and Cisco have entered into a new partnership in July 2024 where new data and network security services are to be developed to aid Optus Enterprise and Business customers who have hybrid workforces.
 

One of the main weaknesses that are prevalent in backup and recovery services is placing too much trust on just one solution. As a result, many enterprises adopt only one method of backing up data, despite it being potentially insufficient. If the method selected is ineffective or is compromised, then this technique proves to be useless. In addition, enterprise users tend to ignore the fact that backup systems require testing and periodic maintenance, which is crucial.
 

Without these tests, systems can be completely caught off guard by so-called disaster scenarios such as data that has been corrupted, lost, or insufficient backups have catastrophically surfaced. This may lead to having prolonged downtimes and risking loss of important enterprise data. In order to mitigate the above risks, organizations must cultivate an attitude of sophistication where numerous backup methods are employed to withstand changes.
 

Integrated Backup and Recovery Services Market Analysis

Based on serivces, the market is segmented into Backup as a Service (BaaS), Disaster Recovery as a Service (DRaaS), and data replication and continuous data protection. In 2023, the Backup as a Service (BaaS) segment accounted for over 40% of the integrated backup and recovery services market share and is expected to exceed USD 19 billion by 2032.
 

• With ever-evolving cyber threats and data compromise incidents occurring at an accelerating pace, organizations are deciding to invest more on the protection of sensitive data.
   
• BaaS solutions are capable of much more than simply providing data security, which with their encryption and other secure access control features enable companies to deploy access safeguards.
   
• To further these advantages, a large number of BaaS providers tend to add features that ease compliance management and therefore help organizations to meet their requirements.

Based on deployment, the integrated backup and recovery services market is divided into on-premises, cloud,  and hybrid. The cloud segment held around 46% of the market share in 2023.
 

• As organizations’ work environments expand, there has been a rise in demand for accessible and reliable data backup solutions. With cloud deployment, organizations are able to back up data from numerous locations, which gives employees the freedom to access and restore vital information wherever and whenever.
   
• In addition, cloud quotas are able to provide scalability when requirements demand alterations. These features enable the enterprise to adjust their storage capacity according to growing data needs. Such flexibility is attracting businesses that are rapidly growing or have fluctuations in data volume.

In 2023, the U.S. integrated backup and recovery services market accounted for over 75% revevne share of the North America region and is expected to reach over USD 10 billion by 2032.
 

• The single largest portion of the U.S. market comes from the growing emphasis on data-driven decision-making within business verticals. Organizations have started to understand the importance of backup and recovery solutions for safeguarding operational, customer and strategic planning data. This concern motivates companies to seek investment in solid backup systems that will protect and sustain the data. 
   
• Regulations such as GDPR have forced organizations to develop better data practices which contain managed backups and recoveries. These practices are necessary in order to comply with the stringent policies, and as such an organization is forced to ensure the integrity and availability of the data, making the backup services a must have.
   
• Primarily due to the growing risks of cyberattacks and ransomware, the European integrated backup and recovery services market is witnessing a boom within the region of backup and recovery services. These cyber threats are becoming more sophisticated, and therefore organizations are now giving strong focus to protecting and safeguarding systems, databases, and other crucial information.
   
• The increased recognition of backup and recovery solutions stems from an increased number of ransomware attacks, especially on backup systems.
   
• In Asia Pacific, many organizations are starting to fine-tune their IT infrastructure, and for this reason, numerous ones are starting to adopt hybrid and multi-cloud. This change increases flexibility and scalability as well as allows businesses to take advantage of different cloud services while still having some on-premises resources.
   
• Because of the challenges associated with managing data in different environments, the need for backup and recovery solutions that can be deployed in those multiple environments is increasing. Companies are investing in systems that provide centralized control of data, automatic backups, and recovery from various systems to ensure accessibility and data integrity.
   

Integrated Backup and Recovery Services Market Share

Microsoft, IBM, and Cisco collectively held a substantial market share of over 15% in the integrated backup and recovery services industry in 2023.
 

• Microsoft’s target is to ensure that as many corporations as possible move to the cloud, which is why its backup solutions are integrated with Azure, where data is backed up automatically. Featuring easy scalability, automated backups, and bolstered security, Microsoft’s solutions for organizations are all-inclusive.
   
• IBM has a hybrid model where it makes use of flexible solutions for taking backup both on the cloud and on-premises. Using AI-powered analytics, IBM assists clients in managing data with the intent of optimizing backup methods and recovering faster, which in turn deals with the issues of contemporary data systems.
   
• Cisco uses its extensive networking framework as the basis for providing secure and dependable backup solutions. Cisco’s backup service accounts in large part for the increased need to protect data because of the increased threats to cybersecurity as well as the need to provide security services. This holistic approach strengthens the fair value and competitive advantages of Cisco that focus on security and connectivity.
   

Integrated Backup and Recovery Services Market Companies

Major players operating in the integrated backup and recovery services industry are:

• Accenture
• AWS
• Cisco
• Dell
• Google
• HPE
• IBM
• Intel
• Microsoft
• Oracle
   

Companies are spending large amounts of money in development for new products which include AI, machine learning, predictive and advanced analytics that exceed ordinary backup capabilities. The market of integrated backup systems and recovery services as with the majority of markets is fragmented. It consists of old players in the market and new tech companies that strive to gain a competitive advantage.
 

The IT companies are known to spend a lot of their resources in building complex backup and disaster recovery systems that offer businesses of all size better data protection and recovery. They are involved in heavy R&D, create global marketing plans, and use multi disciplinary techniques to face and cope with the difficult data management environment that exists in most modern companies today.
 

Integrated Backup and Recovery Services Industry News

• In September 2024, Tata Consultancy Services (TCS) increased its collaboration with Google Cloud by launching two new cybersecurity services to its clientele. Each partnership is directed to enhancing cyber resilience for enterprises in different verticals, enabling them to operate with focus domain innovations powered by TCS and Google Cloud technologies.
   
• In April 2024, the Egyptian telecommunications operator Orange Egypt has signed a strategic collaboration deal with Huawei to facilitate Huawei Cloud services in Egypt, which is set to be a means of lifting the bar in technology development activities in the country. The aim of this partnership is to improve the digital transformation through supplying a comprehensive range of cloud computing services to different businesses and industries.
   

The  integrated backup and recovery services market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) from 2021 to 2032, for the following segments:

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Market, By Services

• Backup as a Service (BaaS)
• Disaster Recovery as a Service (DRaaS)
• Data replication and continuous data protection

Market, By Deployment Model

• On-premises
• Cloud
• Hybrid

Market, By Organization Size

• Large organization
• SME

Market, By End-use

• BFSI
• IT & telecom
• Healthcare
• Retail & e-commerce
• Manufacturing
• Government & public sector
• Media & entertainment
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa