Immune Health Supplements Market – By Product Type, By Formulation, By Source Type, By Mode of Medication, By Distribution Channel – Global Forecast, 2024 – 2032

Immune Health Supplements Market Size

The global immune health supplements market size was valued at around USD 25.3 billion in 2023 and is estimated to grow at 9.8% CAGR from 2024 to 2032. Immune health supplements which are fortified with a wide range of vitamins, minerals, and medicinal herbs. This can help body to repair damaged cells, reduce the severity of illness, and maintain optimum health.
 

The rising prevalence of chronic diseases such diabetes, cancer, cardiovascular diseases is a key driver of market growth. The cardiovascular diseases are responsible for 17.9 million deaths on a yearly basis all around the globe, which has made the demand for immune health supplements rise. With the rise in the number of chronic diseases, the market for immune health supplements is expected to grow immensely because the demand for such supplements, especially for chronic patients, is rising.
 

As per the analysis conducted by World Health Organization, cancers cause 9.3 million deaths yearly, chronic respiratory diseases dictate 4.1 million deaths, and diabetes manages to kill 2 million people in a year. With the help of vitamins and mineral pills, the quality of life can drastically be improved, and for the long run, better overall health will be experienced, filling the gap and meeting the need of such immune health supplements.
 

Moreover, rapid industry development and the increase in global aging population, it is clear that the development and appropriate use of supplements to bolster immune health is becoming increasingly crucial in the healthcare and wellness industry. As consumers take a more active approach to their health-maintaining endeavors, in particular older people who are more likely to face immune deficiency, there is a demand for better immune health supplementation. The improvement of research and development within the industry facilitates the creation of better targets which, combined with the necessity of supporting the immune system, makes these supplements essential when preventing the clients against illness.
 

Immune Health Supplements Market Trends

• An inclination towards preventive medicine and a rising demand for immune boosting products, hence supplement manufacturers are embracing newer technologies and product development. Therefore, it is possible to find even the most complex ingredients combined to make one order easily portable and effective as manufacturers respond to customers' increasing expectations.
   
• There is high value on lowest cost nutrition with maximum efficacy, hence there is great emphasis in encapsulating C, D and Zinc in a lipid layer.
   
• Like fat-soluble vitamins, emulsion technology also seems to break vitamin D and immune boosters such as curcumin and CBD into smaller particles which ensures better absorption by the body.
   
• At the same time, there is a consumer trend towards natural and commercially viable alternatives which is increasing the market for plant-based immune boosters.
   
• Along with the improvements in formulations, new forms of delivery such as immunity gummies and immune plus effervescent tablets are becoming visible. They combine vitamin C, zinc and elderberry and are easy and fun to take, which makes it possible for consumers to maintain their daily intake of supplements for immune health and enhance user experience overall.
   
• There is increased investment in vitamin D testing as well as other diagnostic tests which is expanding range and scope of the market because people are beginning to understand more about their nutritional needs.
   
• Thus, aforementioned factors are propelling the market growth.
   

Immune Health Supplements Market Analysis

Based on product type, the market is segmented into vitamins, mineral supplements, herbal supplements, probiotic supplements, amino acids & proteins, omega 3 fatty acids, and electrolyte supplements. The vitamins segment is bifurcated into vitamin A, vitamin B complex, vitamin C, vitamin D, vitamin E, and vitamin K. Further, the mineral supplements segment is segmented into zinc supplements, iron supplements, magnesium supplements, and other mineral supplements.
 

The vitamins segment dominated the market with the largest revenue of USD 7.3 billion in 2023 and is expected to grow at a significant CAGR over the forecast period.
 

• Certain vitamins are pivotal in maintaining immunity, fighting viruses, and supporting the overall immunity of the body. Vitamin C, for instance, strengthens the immune system by acting as a powerful antioxidant that prevents oxidative damage to immune cells and supports the development of white blood cells such as lymphocytes and phagocytes, which are essential for immune defense.
   
• Vitamin D is vital for the modulation of the innate and adaptive immune systems. It enhances the pathogen fighting effects of monocytes and macrophages, which are key immune cells.
   
• Moreover, vitamin B6 supports the production of antibodies and immune cells specially in lymphatic system.
   
• Thus, the aforementioned factors are propelling market growth.
   

Based on formulations, the immune health supplements market is segmented into capsules, tablets, powder, liquid, and other formulations. The capsules segment of the market, which held a 34.2% share in 2023, is poised for substantial growth in the coming years.
 

• The use of capsules in immune health supplements can help to boost nutrient bioavailability. The gelatin or vegetarian capsules templates enable rapid disintegration in the digestive system followed by more efficient absorption into the bloodstream.
   
• In addition, there are specific capsules which are meant for targeted or controlled release, thus aiming at the active ingredients to be released at certain points in the digestive tract. For example, such as the case of enteric-coated capsules, these can resist stomach acid but readily dissolve in the intestine after digestion, where nutrient absorption can happen more readily.
   
• Moreover, capsules have proven to be handy and portable. In addition, they are easily consumed with water, which is quite beneficial for maintaining the immune system as it gets rid of unnecessary inconveniences during supplementation.
   
• Given these factors, it is expected that there will be an increase in segmental growth.
   

Based on source type, the immune health supplements market is segmented into natural and synthetic. The synthetic segment is anticipated to reach USD 37.9 billion by 2032, driven by the significant growth in the global healthcare landscape.
 

• Synthetic ingredients are made in controlled environments using laboratory settings, and thus, there is greater consistency in their quality and purity. This reduces the possibility of exposure to contaminated products or inappropriate doses due to variability which might have occurred with natural sources. Because of this, consumers can be assured that they are getting an effective product designed to assist the immune system.
   
• Also, synthetic components can be designed to assist particular aspects of the immune response. These compounds, which assist the bioavailability of certain nutrients, can be used to enhance immune responses due to the efficiency gained.
   
• Apart from that, synthetic vitamins and minerals may be produced in set dose forms such that there is a particular quantity of active ingredient included in each dose. This standardization increases consumer trust in the supplement's efficacy since they are fully aware of the doses of the nutrients they use, thus increasing market growth.
   

Based on mode of medication, the immune health supplements market is segmented into prescription and over-the-counter (OTC). The over-the-counter (OTC) segment is anticipated to reach USD 42.1 billion by 2032, driven by the significant growth in the global healthcare landscape.
 

• OTC immune health supplements, however, have certain disadvantages such as lack of information alongside, but convenience is one of the strongest advantages. These items can be purchased at pharmacies, supermarkets, and health food outlets without the need for a doctor's prescription. Such ease of access means that anyone wishing to increase their immune support can do so because it is available whenever needed.
   
• The diverse formulation of the OTC immune health supplements, such as capsules, tablets, gummies, powders, and liquids maximizes catering to the consumer's preferences and requirements. Such formulation enables consumers to select products that accommodate their nutritional needs, lifestyle and taste.
   
• Moreover, OTC immune health supplements are generally less expensive as compared to prescribed drugs or therapies. They are affordable hence cost-effective immunological measures or support methods for people in need. These supplements are invaluable to consumers who would wish to enhance their health without spending much.
   
• Thus, the factors identified above are likely to contribute to the growth of this segment.
   

Based on distribution channel, the immune health supplements market is segmented into offline retail stores and online retail stores. Further the offline retail stores segment is segmented into pharmacies & drug stores and hypermarkets/supermarkets, and convenience stores. The offline retail stores segment of the market, which held a 64.5% share in 2023, is poised for substantial growth in the coming years.
 

• Supplements for immune health are sold in stores where customers can pick them up right away. Because of this, buyers don't have to wait for their items to be delivered or shipped, making it easier to browse for the supplements they need. Those that require immediate immune system support will benefit especially from this quick accessibility.
   
• In addition, consumers are given the opportunity to inspect a product in an offline retail store before making a purchase. Shoppers are able to examine the label, expiration date and even the quality of the package. This act of touching the product gives assurance about the chances of the product being defective and thus helps the consumer take sound decisions on buying.
   
• Retail chains usually have a greater selection of immune health supplements of various brands, which provides a range of options for consumers. This selection helps a person visit the store and select products by comparing them in terms of ingredients and prices in order to suit their health and finances.
   
• Consequently, these factors are likely to enhance segment growth.
   

The North America immune health supplements market is forecasted to reach USD 23.2 billion by 2032. The U.S. dominated the North American market with the largest revenue of USD 9.4 billion in 2023.
 

• The increasing prevalence of chronic diseases such as diabetes, cancer and autoimmune disease, create need for effective solutions. The Centers for Disease Control and Prevention (CDC) reports that 38.4 million Americans were afflicted with diabetes in 2021, underlining the critical role that immune health supplements will play in keeping a powerful and effective treatment for such diseases.
   
• Also, the U.S. has very concrete legislation regarding dietary supplements which is managed by the Food and Drug Administration (FDA). This supervision ensures that products conform with safety and labelling requirements, which increases consumer trust in the quality and effectiveness of the immune health supplements. In addition, the clear legislation aids manufacturers in achieving high standards, which is advantageous to both producers and consumers in the market.
   
• Consequently, the above factors are anticipated to enhance the growth of the segment over the projected years.
   

The immune health supplements market in the UK is expected to experience significant and promising growth from 2024 to 2032.
 

• The UK boasts world-class universities and institutions where extensive research is performed, and nutrition and dietary supplements are produced. Innovation and further research help in the expansion of immune health, which further helps generate new ingredients, new deliveries, and formulations.
   

Japan immune health supplements market is anticipated to witness lucrative growth between 2024 and 2032.
 

• Japan has a wide range of consumers with various dietary needs and lifestyles. This create diversity for manufacturers to cater to various consumers’ needs which gives Japan an edge in terms of growth.
   
• There is a significant portion of the population of Japan which is located in the higher demographic bracket. People who belong to the older generation are more prone to infections and other diseases; hence, due to this, the market for supplements which aid and strengthen the immune system in this specific demographic is increasing greatly.
   

The immune health supplements market in Saudi Arabia is expected to experience significant and promising growth from 2024 to 2032.
 

• The Saudi government is a promoter of health and wellness-related programs that fall in tandem with initiatives such as Vision 2030, which places a great deal of attention on the importance of early preventive healthcare. Regulatory authorities such as the SFDA also help in building the trust of consumers by regulating supplies and ensuring their efficacy.
   
• Aligned with fitness and global health campaigns, the Saudi consumers are experiencing a growing trend towards having an interest in dietary supplements. Furthermore, their sense of self-awareness related to their health and wellbeing is continuously increasing.
   

Immune Health Supplements Market Share

The market is one of the most competing follow-up riddled spaces, filled with global manufacturers as well as local and mid-sized companies. R&D plays a critical role in industry development both in customer outreach and strategic positioning within the industry. Such setting among the global players opens the market space for new companies with innovative ideas regarding the products. This transformation of the competitors has further given rise to a new set of values such as green sustainability and ethical sourcing as the market on wellness and supplements is quite developing.
 

Immune Health Supplements Market Companies

Some of the eminent market participants operating in the immune health supplements industry include:

• Abbott Laboratories
• American Health
• Amway
• Bayer
• Cargill
• Danone
• Herbalife Nutrition of America
• Himalaya Global Holdings
• MegaFood
• Metagenics
• Nordic Naturals
• NOW Foods
• Nestlè
• Swisse Wellness
• The Nature's Bounty
   
• Abbott's strong clinical emphasis and extensive research and development capabilities, its products are incredibly reliable and efficient in supporting immune health.
   
• Bayer, with a strong global base and their trademark quality assurance, Bayer's ambition of being the leader in immune health has come to fruition.
   
• Danone has placed a huge emphasis on gut health and immunity and through continuous research, the brand is giving its consumers proper solutions to improve their overall health.
   

Immune Health Supplements Industry News:

• In April 2022, Abbott launched Arachitol Gummies in India, a fruit-flavored dietary supplement for kids and adults that helps maintain sustainable Vitamin D levels. This launch expanded Abbott's product portfolio, appealed to health-conscious consumers, and drove sales growth by meeting the rising demand for convenient dietary supplements.
   
• In October 2022, Bayer launched Supradyn Immuno+, a unique formulation designed to boost immunity by combining nature and science for daily and long-term support. This launch reinforced Bayers’ position in the market, and met rising consumer demand, ultimately driving sales growth and strengthening brand loyalty.
   

The immune health supplements market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

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Market, By Product Type

• Vitamins
  • Vitamin A
  • Vitamin B complex
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Vitamin K
• Mineral supplements
  • Zinc supplements
  • Iron supplements
  • Magnesium supplements
  • Other mineral supplements
• Herbal supplements                              
• Probiotic supplements                                     
• Amino acids & proteins                                    
• Omega 3 fatty acids
• Electrolyte supplements    

Market, By Formulations

• Capsules
• Tablets
• Powder         
• Liquid
• Other formulations  

Market, By Source Type

• Natural
• Synthetic

Market, By Mode of Medication

• Prescription
• Over-the-counter (OTC)

Market, By Distribution Channel

• Offline retail stores
  • Pharmacies & drug stores
  • Hypermarkets/supermarkets
  • Convenience stores
• Online retail stores

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific 
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • South Africa
  • Saudi Arabia
  • UAE