Hot Tub Market Size, By Type, By Price Range, By Application, By Distribution Channel & Forecast 2024 – 2032

Hot Tub Market Size

The global hot tub market was valued at around USD 4.3 billion in 2023. The market is expected to grow from USD 4.5 billion in 2024 to USD 6.4 billion in 2032 and is estimated to grow at a CAGR of 4% from 2024 to 2032.
 

The surge of importance given to health and wellness has elevated the demand for relaxation spaces at home, hot tubs included. As published by BEA, personal income in the US went up by 0.4% in September 2023, which indicates that consumer spending has continued to grow. There has been a significant increase in the amount of money spent on home-grade spas, which has in turn increased the popularity of hot tubs. With an increasing emphasis on wellness and self-care, hot tubs have also become more popular for relaxation and stress relief. The National Center for Complementary and Integrative Health (NCCIH), provides ample further evidence stating that stress management and relaxation are the two leading motivating factors for adopting wellness practices, signifying increasing support towards hot tub usage.
 

While self-care and mix-and-match relaxation is becoming a bigger deal, people are more inclined to improve their homes, making hot tubs one of the most popularly desired items to have. It has been just a few years since hot tubs were considered a sign of ostentation and luxury. Now, they are becoming increasingly more common. Homeowners with higher disposable income are comfortable spending money, and so it is not surprising to see homes with upgraded facilities like hot tubs. This leads to further growth in the home improvement industry, especially when it comes to affordable luxury.
 

Hot tubs are now being effortlessly incorporated into outdoor spaces alongside the growing trend of creating outdoor friendly spaces altogether. According to the U.S. Census Bureau’s 2022 American Housing, around 58% of the homeowners surveyed reported working on DIY home improvements with a focus on exterior revisions. As homeowners spend money improving their outdoor areas for leisure and hosting, there is increased interest in buying outdoor furniture, landscaping, and other home services. In addition to relaxation, hot tubs can significantly increase a property’s resale value. The data from National Association of Realtors (NAR) suggests that outdoor home renovation projects, including new hot tubs, can have an ROI of as much as 50% at the time of selling. Those who wish to increase the value of their homes are turning to renovating projects like the installation of hot tubs to entice potential buyers and increase the listing price. This causes even more homeowners to begin renovation projects which increases growth in the market.
 

Hot Tub Market Trends

• People have begun to understand the health advantages associated with using hot tubs like managing stress, relaxing muscles, improving sleep, and relieving pain. This understanding is driving demand. The Centers for Disease Control and Prevention estimates that around one in five adults in the US suffers from chronic pain, and hot tubs are frequently suggested for relaxing and managing pain.
   
• Many homeowners are adding outdoor spaces which effectively increases the area of their homes that can be used. These spaces are often dominated by hot tubs, effectively changing the backyards into resorts. Homeowners are using more landscaping, outdoor kitchens, and furniture, making hot tubs a necessity which increases demand for other home improvement products and services.
   
• In a report by the US Census Bureau, spending on home improvements for the US reached a staggering amount of USD 538 billion in 2023, indicating more focus on improving residential and outdoor spaces. The trend of outdoor family areas and backyard renovations has brought hot tubs to the forefront of relaxation and leisure activities. Modern homes are being designed with an emphasis on entertainment, as seen with the new trend of installing hot tubs outdoors.
   
• There is an ongoing trend in the hot tub industry as well, which can be described as premium. Manufacturers have started adding luxury details such as integrated speakers, waterfall features, LED lights, and aroma diffusers, subsequently improving the spa experience for their wealthy clientele. The changes that the Department of Energy in America have implemented show hot tubs are becoming increasingly energy efficient and, combined with new insulation and advanced heating systems, are more affordable and environmentally friendly.
   
• Moreover, the National Association of Home Builders states that hot tubs with additional outdoor living space are becoming one of the leading features in new homes, which is benefiting the industry further.
   

Hot Tub Market Analysis

Based on type, the market is divided into above-ground hot tubs, portable hot tubs, and in-ground hot tubs. Above-ground hot tubs dominated the market, with the segment revenue of USD 2.2 billion in 2023 and expected to reach USD 3.3 billion by 2032.
 

• Compared to in-ground hot tubs models, above ground options are considerably more affordable. The expense of installing in-ground options is burdensome since it requires extreme excavation, plumbing, and even landscaping. This makes above-ground options more accessible to a wider range of consumers.
   
• Furthermore, hot tubs that are placed above the surface require significantly less construction work compared to their in-ground counterparts. A majority of above-ground hot tubs can be installed within a day and minimal professional help is needed which reduces time and the cost of labor.
   

Based on price range, the hot tub market is categorized into low, medium, and high. In 2023, the medium segment accounted for a market share of about 55% and is expected to gain market share of 59% by 2032.
 

• These hot tubs that fall in the middle price range, mid-price hot tubs, appeal to a wide range of customers since they are able to offer a mixture between price and value.
   
• Mid-range hot tubs come with features like adjustable jets, LED lights, energy conserving parts, and comfortable seating, increasing the enjoyment of the hot tub experience while still being reasonably priced. Because of all the features that mid-range hot tubs offer, and the price ceiling, these tubs hold immense value to a variety of consumers.
   

North America dominated the global hot tub market, generating USD 1.4 billion in 2023 and is expected to reach USD 2.1 billion by 2032.
 

• North America has a significant demand for hot tubs due to various factors such as the desire for relaxation, wellness, and lifestyle enhancement. The culture of leisure and outdoor living prevalent in North America encourages the adoption of hot tubs as part of home entertainment and relaxation.
   
• In addition, North America experiences diverse climates, ranging from cold winters in the northern regions to warm summers in the south. Hot tubs are popular in both scenarios, providing warmth during the colder months and serving as refreshing amenities during hot summers. This versatility in usage makes hot tubs attractive to a broader consumer base.
   

North America: The U.S. dominated the hot tub market with revenue of around USD 1.14 billion in 2023 and with a CAGR of 4% for the forecast period of 2024 to 2032. In the United States, the hot tub industry has grown significantly because of several factors. Most important of these factors is the increased focus on health and wellness by customers. There is a greater appreciation regarding both mental and physical well-being nowadays, and hot tubs are increasingly being recognized for their relaxing and therapeutic effects. At the same time, the increased incidence of stress, anxiety, and musculoskeletal conditions, like back pain, has created a demand for products that can provide relief. Warm water immersion is especially beneficial for your musculoskeletal system, for chiropractic care and physical therapy. That is one of the biggest reasons for purchasing hot tubs – hydrotherapy. Besides, improved blood flow, decreased muscle tension, and deep and sound sleep can also be achieved by using a hot tub.
 

Europe: Germany dominated the market with a market share of 22% in 2023 and with a CAGR of 4.2% for the forecast period of 2024 to 2032. In Germany, there is a need for hot tubs due to wellness priorities, social movements, and the growth of wellness tourism. Germans are known to prioritize health and wellness, and hot tubs are considered an effective means to alleviate physical issues such as muscle strain and joint pain. Just like in the US, hydrotherapy is gaining acceptance for its positive outcomes on the body and mind. Germans place high value on illness prevention, therefore their healthcare system is designed to encourage precautions. This system works well with wellness hot tub usage which increases consumer interest.
 

Asia Pacific: China spearheaded the market with revenue of around USD 0.3 billion in 2023 and is growing at a CAGR of 4.7% for the forecast period of 2024 to 2032. In China, the hot tub market is still relatively new when compared to Germany or the United States. Still, the developing middle class with high purchasing power is a hot tub industry motivator. With more wealth, there is higher spending on luxury and wellness products; hot tubs are considered an indulgence and a status symbol for the wealthier urban citizens.
 

Hot Tub Market Share

• The top 7 companies in the home improvement market include American Standard, Bella Group, BRIZO KITCHEN & BATH COMPANY, Bullfrog Spas, Canadian Spa UK, CERA Sanitaryware Limited., Freuer Faucets and they collectively held a share of 11% in the market.
   
• American Standard, a leader in plumbing and biological fixtures, has slowly penetrated into the hot tub market. The company is well known for its products like toilets and sinks, though it has also made notable advancements in the hot tub industry. American Standard is known for providing classy and durable products that are functional. The hot tubs typically sit in the midrange of the market for buyers looking for dependable performance along with modern features such as built-in water systems, ergonomic seating, and jets which can be customized.
   
• The Bella Group is a European company that specializes in hot tubs, saunas, and other wellness products design and manufacturing. Bella Group may not have a strong name like the bigger firms in the Global hot tub market, but they have established themselves in the advanced market. The company aims for the higher end consumer market with various custom features such as advanced hydrotherapy, energy efficient designs, and customizable furniture for indoor and outdoor settings.
   
• Bullfrog Spas is one of the bigger fish in the hot tub industry in the continental USA, and the company is fairly popular there. The company is famous for its modular portable hot tubs which let customers choose different styles of jets, pumps, and other specs. Bullfrog has a competitive edge over many players in the market due to the company’s JetPak Therapy System Hydrotherm Spa that utilizes targeted and removable jet packs. Such a level of customization allows Bullfrog to cater to consumers on a very personal level who seek the ultimate spa experience.
   

Hot Tub Market Companies

Major players operating in the hot tub industry include:

• American Standard
• Bella Group
• BRIZO KITCHEN & BATH COMPANY.
• Bullfrog Spas
• Canadian Spa UK
• CERA Sanitaryware Limited.
• Freuer Faucets
• Jaquar
• Kerovit
• Kohler Co.
• LIXIL Corporation
• Masco Corporation
• Moen Incorporated
• Roca Sanitario S.A
• Villeroy & Boch AG
• VITRA INTERNATIONAL AG.
• Wenzhou Liangsha Sanitary Ware Co.Ltd.
• Zurn Industries LLC.
   

These prominent companies are proactively involved in strategic endeavors including mergers & acquisitions, facility expansion, and partnerships to diversify their product offerings, expand their customer reach, and solidify their market position. Together, the top five mentioned companies collectively possess a market share ranging between 5% to 10%. They consistently allocate resources to research & development, enhancing their products and integrating innovative technologies to maintain a competitive edge.
 

Hot Tub Industry News

• In March 2024, The Pool & Hot Tub Alliance (PHTA), a trade association dedicated to representing the swimming pool, hot tub, and spa industry, introduced Biolab as its latest strategic partner. Through the PHTA Strategic Partnership Program, companies like Biolab gain access to unique avenues that support the association's core objectives, such as education, advocacy, and market outreach.
   
• In May 2020, Bullfrog Spas unveiled an artificial reality feature that allows prospective buyers to visualize a 3D hot tub model in their own backyard prior to making a purchase.
   
• In February 2020, Jacuzzi Brands LLC successfully concluded the acquisition of both LMI FLA Holdings Inc. and Leisure Manufacturing Inc., the parent companies of Dream Maker and Sunrise Spas. These acquisitions solidify Jacuzzi Brands LLC's position in the global market for budget-friendly hot tubs.
   
• In May 2019, Lidi announced the introduction of whirlpool hot tubs featuring 118 dynamic air jets designed to massage the body and generate 360-degree bubbles.
   

The hot tub market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:

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Market, By Type  

• Above-Ground Hot Tubs
• Portable Hot Tubs
• In-ground Hot Tubs

Market, By Price Range

• Low
• Medium
• High

Market, By Application

• Household
• Commercial

Market, By Distribution Channel

• Offline
• Online

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia    
  • Indonesia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA