Honey Market Size – By Type, By Application, and By Distribution Channel, Forecast, 2025 – 2034

Honey Market Size

The global honey market size was estimated at USD 9.2 billion in 2024 and is expected to grow at a CAGR of 4.7% from 2025 to 2034, owing to increasing consumer demand for natural sweeteners. The expansion of the market has increased by raw and organic honey products, growing health awareness, and increases need for honey in cosmetic, pharmaceutical, food and beverage industries. Moreover, market growth is facilitated by the increased need for honey as an alternative to sugar in countries suffering from obesity and diabetes.
 

The emerging market in the Asia Pacific and the Latin America is growing at a fast pace due to the increase in production and export of honey in China, India, and Argentina which are some of the largest producers of honey in the world. In 2022, the top ten honey producing countries at the global level were all together representing 73.6% of the world honey production.
 

In the U.S. and Europe, there is a rising tendency to demand monofloral honey, which includes New Zealand's Manuka honey. This type of honey has been trending because of its many health benefits. Emphasizing the issues, the international market for honey has robust growth potential, especially for organic and medicinal honey.
 

Honey is popular in wellness and self-care products beyond traditional culinary applications. Honey's natural antibacterial and moisturizing attributes make it a coveted ingredient in skincare products such as lip balms, lotions, and facial masks. Additionally, E-commerce sites have added a significant boost to the sale of honey, especially with selling high-end and niche honey types to all parts of the world.
 

Honey Market Trends

• Sustainable practices and biodiversity conservation: Ongoing climate change does not only affect honeybees. It also impacts overall biodiversity. Adopting sustainable practices, such as regenerative beekeeping, seeks to preserve the natural ecosystems in which bees thrive. These practices include hive rotation, the use of native flowers in plantations, and reforestation of nearby areas. For instance, Mexico, a country where honey production is a tradition, is implementing hive rotation and reforestation of nearby areas. In this way, some beekeepers have observed a 20% increase in honey production.
   
• Increased attention on the benefits of organic and medicinal honey: Due to the negative impacts of artificial sweeteners, consumer behavior has shown a shift from using normal honey to sweeteners, to the use of raw organic and medicinal honey. From 2025 to 2032, the organic honey segment is expected to increase at a significant pace due to increasing awareness towards personal health.
   
• Government policies and sustainability efforts: All over the globe, governments are creating policies to encourage sustainable beekeeping practices while preserving the integrity of honey. The Common Agricultural Policy (CAP) of the EU spends more than USD 40 million a year to support beekeepers and verify the authenticity of honey.
   

Honey Market Analysis

Based on type, the honey market is divided into organic wildflower honey, and monofloral honey (flavoured honey). Monofloral honey segment generated a revenue of USD 6 billion in 2021 and USD 7.4 billion in 2024 at a CAGR of 4.6% due to due to its unique taste, medicinal benefits, and premium positioning.
 

• Monofloral honey includes honey from a single floral source such as clover, orange, buckwheat, other honey, each having different flavor and health properties. There is massive popularity around Manuka honey sourced from Oceania due to its high antibacterial properties (UMF-certified), which serve as catalysts for the medicinal and functional food sectors. The strong preference from consumers towards high-grade natural and organic sweeteners has further driven the demand for monofloral honey.
   

Based on application, the honey market is divided into food and beverages, personal care and cosmetics, pharmaceuticals, and others. In 2024, food and beverages segment held major market share, accounted for 69.2% share due to the swelling preference of consumers toward healthier and organic substitutes for refined sugar.
 

• Honey is a natural sweetener for a variety of products such as confectionery, bakery items, and dairy products. Additionally, it is widely used in natural and functional food products due to its antioxidant, and antibacterial properties.
   
• The inclusion of honey in processed foods, sauces, and salad dressings is due to the soaring clean-label and natural ingredient trend in the food industry. The dominance of honey is further supported by the international growth of organic food markets and the increasing popularity of convenience and ready-to-eat foods.
   

Based on distribution channel, the honey market is divided into supermarkets/ hypermarkets, convenience stores, online retailers, and others. Globally, supermarkets/ hypermarkets segment held major market share, accounted for 47.6% share owing to their popularity, variety, and ease of shopping in-person.
 

• These retail chains sell many types of honey including organic, raw, monofloral, infused, and premium honey, enabling shoppers to evaluate multiple brands and choose based on price, quality, and certifications. In addition, the bulk purchase options with supermarkets promotional specials aid in making honey more economically appealing to consumers.
   

China honey market generated a revenue of USD 1.2 billion in 2024 and is projected to grow at a CAGR 4.8% reaching USD 1.9 billion by 2034. This rapid growth is driven by focus of premium honey brands towards the growing middle-class population.
 

• The national government has been implementing initiatives like the National Apiculture Development Strategy, whose goals are focused on improvement of honey yield, regulation of quality standards, and promotion of sustainable methods within the beekeeping industry.
   
• As an export-oriented nation, China is now experiencing a change in perspective towards keen health status domestics, resulting in increased appetite for organic honey. Specialized honey products from reputable international brands alongside top-quality local honey can be easily accessed due to the widespread influence of e-commerce sites such as JD.com and Alibaba.
   

The honey market in the U.S. is expected to experience promising growth from 2025 to 2034 due to growth of increasing demand within the country.
 

• The U.S. is ranked highly in terms of honey consumption. The domestic production of honey is lesser than demand which leads to the increased imports of honey from Argentina, Canada, and India. United States honey production in 2023 totaled 139 million pounds, up 11% from 2022. There were 2.51 million colonies producing honey in 2023, down 6% from 2022. Yield per colony averaged 55.2 pounds, up 17% from 2022.
   
• The unprocessed and organic segments of the honey market are also increasing at a rapid pace due to the rise in the understanding of functional foods and natural sweaters. The retail prices of floral honey varieties, specializing in Manuka and Clover honey, have seen a surge along with the premium varieties costing 10-15% every year.
   

Honey Market Share

Top 5 companies in the honey industry are Comvita, Capilano Honey, Dabur India, Dutch Gold Honey, and Barkman Honey. The market has sharp competition amplified by the presence of large multinational firms, regional producers, and artisan companies. The market structure is fragmented, and top players compete on product quality, price, organic certifications, sustainability, and marketing.
 

In 2023, the primary market participants held about 35-40% of global market share and a considerable amount of production was conducted in China, Argentina, and India. To stand out, firms are concentrating on premiumization, diversification, and sustainable sourcing. Mergers and acquisitions (M&A), joint venture (JV), and strategic alliances have been growing, permitting firms to improve their market coverage and technology.
 

The competition regarding pricing is still vigorous, especially within the processed and bulk honey markets that are primarily driven by cheaper producers. However, further investment is being made towards raw, as well as monofloral and infused organics honeys due to the higher margins experienced in premium and organic categories. Innovations for new product designs as well as the further development of e-commerce are also changing competition.
 

The improvement of accessibility and convenience on digital platforms such as Amazon, Alibaba, and other organic specialized stores is being capitalized by firms. Moreover, these companies are looking to improve their brand image in the eyes of green consumers by investing into sustainability programs such as bee conservation and ethical procurement strategies.
 

Honey Market Companies

Comvita Limited is a New Zealand headquartered company that is one of the world’s foremost marketers of honey, particularly prominent in the Manuka honey segment. The company has developed a strong foothold across the globe in the U.S., Europe, and Asia by advocating for the health benefits of UMF certified Manuka honey. Comvita spends heavily on scientific research by collaborating with medical institutions to study the antibacterial and wound healing capabilities of honey. To reduce dependency on wholesale distribution channels, Comvita has enhanced its DTC business by increasing e-commerce activities and opening brand exclusive stores in strategically important locations.
 

Dabur India Ltd. is the largest honey brand in India and Asia, commanding both the processed and raw honey markets. The company has taken advantage of its second strongest distribution network in the FMCG industry in India, making honey available in urban and rural markets alike.
 

Dabur has carved a niche market for honey by positioning it as a healthcare product and promoting it as an immunity enhancer. In a bid to maintain its market leadership, Dabur constantly puts money into new product development and has recently launched honey with turmeric, ginger, and tulsi to keep up with Ayurveda health trends. The company is also venturing into organic and premium honeys to compete with international brands in the functional foods market.
 

Some of the eminent market participants operating in the honey market include:

• Barkman Honey
• Bee Maid Honey
• Beeyond the Hive
• Billy Bee Honey Products
• Capilano Honey
• Comvita
• Dabur India
• Dutch Gold Honey
• GloryBee
• Golden Acres Honey
• Little Bee Impex
• Oha Honey
• Savannah Bee Company
• Streamland
   

Honey Industry News:

• In October 2024, Comvita has launched two exciting new products; M?nuka Honey Lozenges, and Squeezy Bottle M?nuka Honey.
   
• In January 2024, Apis India unveils its organic honey at a launch event. The event introduced Apis India Organic Honey sourced from organically certified lands in Kashmir.
   
• In March 2023, Bagrrys has announced the launch of Bagrry’s Organic Wild Honey. The brand aims to enhance the overall experience of consuming 100% natural organic honey by providing a wholesome and nutritious solution.
   
• In July 2022, Dabur has acquired the entire stake in Bangladesh-based Asian Consumer Care from its joint venture partner Advanced Chemical Industries.
   

The honey market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) & volume (Tons) from 2021 to 2034, for the following segments:

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Market, By Type

• Organic wildflower honey
• Monofloral honey (flavoured honey)
  • Clover
  • Orange
  • Buckwheat
  • Others

Market, By Application                    

• Food and beverages
• Personal care and cosmetics
• Pharmaceuticals
• Others

Market, By Distribution Channel    

• Supermarkets/ hypermarkets
• Convenience stores
• Online retailers
• Others

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific 
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Latin America 
  • Brazil
  • Mexico
• Middle East and Africa 
  • UAE
  • Saudi Arabia
  • South Africa