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The growing demand for customized insurance products is expected to drive the market growth. Customers demand insurance products that are tailored to their specific needs & preferences, and insurance companies are responding by expanding coverage options & providing more flexibility. This trend is driven by the growing awareness of the risks associated with home ownership and the need for comprehensive insurance coverage. Increased penetration and technological advancements such as artificial intelligence (AI) in BFSI, machine learning, virtual reality (VR), augmented reality (AR), and blockchain technology in online insurance platforms improve operations, offer innovative products, and enhance customer satisfaction.