Home Decor Market Size - By Product Type, By Price, By Usage, By Distribution Channel Analysis, Share, Growth Forecast, 2025 - 2034

Home Decor Market Size

The global home decor market was estimated at USD 230.7 billion in 2024. The market is expected to grow from USD 238.2 billion in 2025 to USD 344.3 billion in 2034, at a CAGR of 4.2 %. The market is driven by rising disposable income, surging urbanization, changing lifestyle and home renovation trends.
 

Higher disposable income in emerging regions such as Asia Pacific, Latin America and Middle East are encouraging customers to invest in furniture, decorative items, accessories for homes, this factor is directly boosting the market for homer décor. Furthermore, home renovation and improvements such as updating furniture or enhancing outdoor spaces, have surged the popularity of advanced home décor. Homer improvement encompasses the purchase of products such as building materials, appliances, décor, and other home enhancements, along with the services offered by contractors, trades people, and other workers who help to build, install, modify, and upgrade homes.
 

California dominated the residential remodeling market with a market share of 13.8%, spurred on by increasing building and property rates. The fast-growing GDP, busy construction sector, and the high per capita income spurred such demand. The same has taken place in Texas as well because of the prohibitive cost of constructing new properties and the lengthy construction time frame of 9-12 months. Ontario has the biggest home renovation market in Canada. It accounts for over a third of home renovation market in Canada. According to the Pembina Institute, Canadian building and homeowners spent USD 80.1 billion in renovation in 2019.
 

Consumers are increasingly shifting towards sustainable home decor from natural or recycled sources such as bamboo furniture and organic cotton curtains. Brands emphasizing green products are gaining momentum. Further, increased affluence has boosted demand for upscale decor, such as high-end furniture, designer lighting, and handcrafted decor, pushing the premium segment further.
 

Home Decor Market Trends

• The rise in climatic problems is increasingly making customers shift towards sustainable living and it has entered decor market. Customers are opting for furniture made from reclaimed wood, bamboo, and recycled materials and use natural fibers like jute and organic cotton.
   
• Biophilic designs are gaining popularity, connecting home interiors with nature. This decor includes large windows, indoor gardens, and water features. It makes sure that there is ample natural light in the rooms, enough ventilation, and the use of earthy materials like wood and stones.
   
• The smart home trends are encouraging customers to invest in smart home decor such as home furniture and decorative accessories. Manufacturers such as Google, Apple, and Samsung emphasize design-centric strategies, with products available in handpicked finishes ranging from matte neutrals to brushed metallics.
   

Trump Administration Tariffs

• In April 2025 Trump administration announced a series of tariffs that are expected to impact both the United States and the global economy. Some of the 60 trading partners subject to the higher tariffs include China at a 34% tariff, Vietnam at a 46% tariff, and the European Union at a 20% tariff.
   
• Imports used extensively by the home décor sector are set to experience drastic price increases because of these countries. The home decor prices of pillow cover curtains lampshade Roman shades quilts and block-printed textiles will increase dramatically. Many manufacturers acquire their products from the Chinese nation since its industrial production costs remain competitive. Retail prices are destined to increase because the 10% tariff will elevate the expenses of importing these goods.
   
• Many home decor retailers have already seen negative effects from the tariffs, brands such as RH, Williams-Sonoma, and Wayfair all saw shares fall shortly after the announcement of the tariffs. Furthermore, office furniture company MillerKnoll reportedly already announced a 4.5% list price increase effective June 2nd.
   

Home Decor Market Analysis

The home decor industry based on product type is segmented into furniture, textiles, candles, lightning, and others. In 2024, the furniture segment dominates the market generating revenue of USD 108.8 billion and is expected to grow at CAGR of around 4.5% during the forecast period 2025 to 2034.
 

• The rise in work at home and home entertainment has created a higher demand for furniture as well as outdoor furniture, like patio sets and lounges. The European wooden furniture market grew by 5% in 2023, due to a growth in consumer spending and demand for sustainable products, according to the European Commission. The trend is likely to persist, with estimates showing a consistent growth rate during the forecast period.
   
• There is a growing trend towards designer, custom, and high-end furniture among consumers. Consumers are increasingly looking for original and customized designs signifying their status, style, and comfort, thus making the home decor furniture a preferred choice.
   
• Smart lighting systems, which dynamically adjust according to occupancy, time, and ambient light, are becoming very popular in homes, saving energy. Smart outdoor lighting, like motion-detector floodlights and solar-powered garden lights, merges energy efficiency with performance and security.
   
• Emerson introduced the Appleton Retromaster series of LED luminaires. These provide a fast, cost-effective upgrade for converting legacy Appleton incandescent and HPS fixtures in hazardous locations to energy-efficient LED technology, retaining original certifications.

The home decor market based on usage is segmented into interior and exterior. Interior segment made up 82% of the market in 2024.
 

• Exteriors are becoming part of smart technology, including motion-sensor lighting, and intelligent security cameras. Sustainable materials such as composite decking, bamboo fencing, and recycled stone or concrete are trending for their long life and minimal environmental footprint.
   
• With changing consumer preference, interior designers are opting more and more to design spaces representing people's lifestyles and personalities. Surged by the environment and the demand from consumers, sustainability in interior design has emerged as one of the leading trends. Interior designers can opt for recycling, repurposing, and upcycling as efficient means to reduce unwanted waste resulting from total renovation and keep the requirement for new materials to the minimum.
   

In terms of the distribution channel, the home decor market is segmented into online and offline. Online segment dominates the market in 2024.
 

• Online platforms such as Amazon, eBay, and niche home improvement e-commerce websites are becoming increasingly preferred for the buying of home decor products. The convenience of being able to search various products, read feedback, and compare prices and features from home is valued by consumers.
   
• Many online platforms such as Amazon, eBay, Walmart etc., provide information of products, product raw material, consumer feedback, and instructional videos, which establish credibility and inform consumers regarding the advantages and application of home decor. The convenience of finding detailed information and actual experiences is fueling online sales.
   
• Offline distribution channels that include physical retail outlets, home improvements stores and department stores are still preferred by customers for purchasing home decor items. Most customers like to see products in person before they buy. The in-store experience offers instant product availability and direct access to knowledgeable sales personnel.  

In terms of country, the United States led the home decor market with about 79% of the North American market share and estimated USD 54.3 billion in revenue during 2024. The expansion of the U.S. home decor industry is primarily driven by rising homeownership, renovations, higher disposable incomes, and shifting consumer preferences.
 

• Consumers in the U.S. are focusing on functionality in their homes, propelling the demand for home decor. Sustainability is a major concern, and consumers are looking for products that use recycled materials, sustainable wood, and organic textiles.
   
• Key manufacturers are designing home décor with ecofriendly material that cater to the rising demand. Manufacturers are also offering personalization in the home décor accessories and furniture.
   
• The increasing emphasis on wellness and health is propelling demand for home items in U.S. country such as scented candles, aromatherapy diffusers, and relaxing color palettes that encourage relaxation.
   

Europe: Rebound of construction structure, growing focus on ecofriendly construction practices, ongoing urbanization along with renovation trends across region have contributed to the European home decor industry robust growth. In 2022, EU introduced EU Renovation Loan policy that will broaden the access to energy efficiency finance for homeowners. The EU Renovation Loan provides low-cost, easy-to-access and long-term financing for Europeans to renovate their homes. According to the Europe Commission, the Renovation Wave aims to renovate 35 million buildings by 2030, at least doubling the annual rate of energy renovations in the EU.
 

Home Decor Market Share

• The top five companies in Ashley Furniture, Nitori, RH, Wayfair, Oppein Home and they collectively hold a share of 8%- 12% in the market.
   
• These companies continue to acquire and merge with others, expand facilities, and make various collaborations to increase their product offerings, access customer bases, and secure their market positions.
   
• Ashley Home and Resident Home announced the signing of an agreement, under which Ashley Home, an affiliate of Ashley Global Retail, will acquire Resident Home. Through Ashley's affiliate company, Ashley Furniture Industries, LLC ("AFI"), Resident will experience improved sourcing and efficiencies to foster additional growth in both its direct-to-consumer and wholesale businesses.
   
• The Container Store Group and Bed Bath & Beyond announced that the companies have entered into a strategic partnership with the objective of improving customer experience utilizing both the Iconic Bed Bath and Beyond Brand and The Container Store.
   
• To improve the services and market share key players are constantly investing in technological activities and are also entering into partnerships to provide improved and better solutions for the customers. These investments are benefiting both companies and customers as they help develop and offer solutions as per the changing technological trends and thus the customer requirements.
   
• LG Electronics acquired an 80 percent stake in Athom, an industry-leading smart home platform company based in Enschede, Netherlands. This strategic move aims to enhance LG’s connectivity within open smart home ecosystems. By integrating Athom’s capabilities with LG’s Affectionate Intelligence technology, LG aspires to lead the AI-driven home innovation era.
   
• Wayfair announced a new standard in home shopping with the launch of Wayfair Verified, a program designed to give customers a shortcut to the best items in the Wayfair catalog across every style and price point.
   

Home Decor Market Companies

Major players operating in the home decor industry are:

• Ashley Furniture
• Bed Bath & Beyond
• Duresta
• General Electric
• Herman Miller
• Kimball International
• LG Electronics
• Mannington Mills
• Mohawk Industries
• Nitori
• Oppein Home
• Panasonic
• Philips
• RH
• Wayfair      
    

Home Decor Industry News

• In December 2024, Nitori opened its first store in India at Mumbai's R City Mall, Ghatkopar. The store spans 32,000 square feet.
   
• In December 2023, Ashley Furniture launched a new leather collection, available online and in stores nationwide. The Emilia sofa, in warm Caramel leather, paired well with Clare’s vibrant artwork, while Ashley’s orange accents added a pop of color.
   
• In November 2023, Mohawk Group, a global flooring leader, launched Wild Dyer, a modular carpet collection inspired by mushrooms and mycelium. Using its Emergent Thinking framework, the company explored innovative design paths connecting the Grown, Built, and Meta worlds.
   
• In October 2023, Kimball International introduced new products for workplaces, healthcare, and education. Through its Kimball and David Edward brands, the company collaborated with designer Claudio Bellini to create Daymora, a lounge collection featuring modular seating and occasional tables.
   

This home decor market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2034, for the following segments:

Click here to Buy Section of this Report

Market, By Product Type

• Furniture
  • Sofa set
  • Dining furniture
  • Others (wardrobes etc.)
• Textiles
  • Bedroom linen
  • Bathroom linen
  • Carpets and floor coverings
  • Curtains and drapes
  • Others (kitchen linen etc.)
• Candles
  • Floating candles
  • Scented candles
  • Container candles
  • Decorative candles
  • Others (soy candles etc.)
• Lightning
  • Ceiling lights & chandeliers
  • Light bulbs & fittings
  • Others (portable lamps etc.)
• Others (decorative accessories etc.)

Market, By Price

• Low
• Medium
• High   

Market, By Usage

• Interior
• Exterior   

Market, By Distribution Channel

• Online
  • E-commerce
  • Company owned website
• Offline
  • Supermarkets and hypermarkets
  • Specialty stores
  • Others (individual stores etc.)             

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa