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Home Beer Brewing Machine Market Trends

Report ID: GMI6911
Published Date: Feb 2024
Report Format: PDF

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Home Beer Brewing Machine Market Trends

Smart features including mobile connectivity, automated temperature control, and recipe storage have made the brewing process more accessible & convenient for users. Manufacturers have been focusing on designing home brewing machines that are more compact and suitable for smaller living spaces. Simplifying the brewing process through touchscreens, pre-programmed recipes, and step-by-step guides helps attract both beginners & experienced brewers. Home brewing machines that offer a wide range of customization options, allowing users to create diverse recipes, are witnessing demand.

Manufacturers and enthusiasts alike are emphasizing education through tutorials, workshops, and online resources to help individuals improve their brewing skills. As customers become more comfortable with e-commerce and virtual experiences, beer companies are adopting digital marketing tactics to interact with consumers and promote their products. Online beer tastings, virtual brewery tours, influencer marketing are a few examples of this type of promotion. Some companies also offer subscription models where users receive curated recipe kits regularly. This trend simplifies the ingredient sourcing process for home brewers and introduces them to new & exciting recipes.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

Home beer brewing machine industry size was valued at USD 22 billion in 2023 and is estimated to register over 7.4% between 2024 and 2032 owing to the growing disposable income.

In 2023, the mini brewer segment dominated the market, accounting for USD 15 billion and will grow significantly through 2032 owing to the rising technological advancements.

North America home beer brewing machine industry size generated USD 6.3 billion in 2023 and will grow significantly by 2032 due to the thriving craft beer culture and a strong community of home brew enthusiasts.

Brewie, MiniBrew, Shandong Zunho, Grainfather, BrewZilla, Kegco, Anvil Brewing Equipment’s, Blichmann Engineering, BrewArt, Northern Brewer, PicoBrew, Inc., Speidel, Williamswarn, Pubinno, and Oculyze.