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Heavyweight Motorcycles Market Size - By Displacement, By Type, Analysis, Share, Growth Forecast, 2025 - 2034

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Heavyweight Motorcycles Market Size

The global heavyweight motorcycles market size was valued at USD 24.7 billion in 2024 and is projected to grow at a CAGR of 6.4% between 2025 and 2034, due to the growing demand for premium, luxury, and performance-oriented bikes. As disposable income rises in developing economies, more consumers are seeking high-end motorcycles that offer superior design, technology, and riding experience. This trend is particularly strong among enthusiasts who value craftsmanship and innovation.
 

Heavyweight Motorcycles Market

The rise of motorcycle tourism and long-distance riding has further fueled interest in heavyweight bikes, as they are preferred for their comfort and power. Additionally, global brands are increasingly targeting affluent buyers, offering customized and high-performance features. This demand for premium bikes continues to drive market growth.
 

For instance, in September 2023, Eicher Motors launched the 2023 model Royal Enfield Bullet in India, available in multiple versions including Military Red, Military Black, and Standard Maroon. Built on the J-series engine platform, it features an engine producing 20hp and 27Nm.
 

The new Bullet includes improvements such as a more rigid chassis, larger front forks, and wider tires for enhanced handling. It is equipped with varying ABS systems depending on the variant and retains the signature "tiger eyes" pilot lights. Bookings began on September 1, with retail and test rides available from September 3, and the model would soon be released in Europe and other regions.
 

Another key driver of the heavyweight motorcycle market is the growing trend of lifestyle and status symbol adoption. Motorcycles, especially heavyweight models, are increasingly seen as a reflection of personal identity and success. This cultural shift is particularly evident in urban areas, where owning a premium bike is associated with social status. The appeal of owning a distinctive, powerful machine continues to attract affluent buyers.
 

Heavyweight Motorcycles Market Trends

Global brands are launching affordable heavyweight motorcycles in developing countries to tap into the growing middle-class consumer base and cater to the increasing demand for affordable mobility solutions. These markets offer a large, untapped audience with rising disposable incomes. Affordable motorcycles are seen as a practical choice for daily commuting, especially in densely populated cities. By offering lower-priced models, brands can establish a foothold in price-sensitive markets while maintaining their global presence.
 

Additionally, launching affordable models helps these companies compete with local manufacturers. This strategy aligns with the trend of localized production and cost optimization to meet market demands effectively. ?
 

For instance, in July 2023, Harley-Davidson launched its most affordable motorcycle, the X440, in India, the bike features retro styling with a round headlight, alloy wheels, and LED lighting. It is a powered single-cylinder engine producing 27bhp and 38Nm of torque. The X440 is available in three variants, each offering different levels of features such as Bluetooth connectivity and premium wheels. It uses a trellis frame with upside-down front forks and twin rear shocks for suspension.
 

One major challenge in the heavyweight motorcycles market is the increasing regulatory pressure for stricter emissions standards. As governments worldwide impose tougher environmental regulations, manufacturers face higher costs to develop engines that meet these standards. This requires significant investment in advanced technology, which can impact pricing and production timelines. Additionally, the market for heavyweight motorcycles is often more niche, with limited growth potential compared to lighter bikes. These factors combined create a challenging environment for brands to maintain profitability while ensuring compliance with regulations.
 

Heavyweight Motorcycles Market Analysis

Heavyweight Motorcycles Market, By Displacement, 2022 - 2034 (USD Billion)

Based on the displacement, the market is segmented into 600-900cc, 900-1200cc and above 1200cc. In 2024, the 600-900cc segment accounted for over 50% of the market share and is expected to exceed USD 22 billion by 2034. Motorcycles with 600-900cc engines dominate the market due to their balanced performance and versatility. They offer a combination of power and fuel efficiency, making them suitable for both city commuting and longer rides.
 

These mid-range bikes cater to a wide demographic, including both beginner and experienced riders. Their affordability compared to larger, heavyweight models makes them attractive to a broader audience. Additionally, they are easier to handle, making them a popular choice for riders seeking a manageable yet powerful ride.
 

Heavyweight Motorcycles Market Revenue Share, By Type, 2024

Based on the type, the heavyweight motorcycles market is divided into cruiser, bagger, touring and others. The cruiser segment held above 65% of the market share in 2024. Cruiser-type motorcycles dominate the market due to their comfortable riding position and long-distance cruising capabilities. Their low seat height and relaxed ergonomics make them ideal for riders seeking comfort on extended rides. The classic styling and strong brand appeal, especially from companies like Harley-Davidson, also contribute to their popularity.
 

Cruisers are versatile, often offering a smooth and stable ride, making them ideal for both urban commuting and long highways. They cater to a wide range of riders, from enthusiasts to beginners. Additionally, their engine size and customization options attract riders looking for a more personal and powerful riding experience.
 

China Heavyweight Motorcycles Market Size, 2022- 2034 (USD Billion)

The China heavyweight motorcycles market accounted for 60% of the revenue share in 2024 and is expected to exceed USD 9 billion by 2034. China is dominating the motorcycle market due to its massive production capacity and cost-effective manufacturing processes. The country has become a global hub for motorcycle manufacturing, offering competitive prices and a wide range of models. China's large domestic market also drives high demand for motorcycles, particularly in urban and rural areas.
 

The government's support for the motorcycle industry, along with growing infrastructure, has further bolstered its market presence. Additionally, Chinese brands are expanding globally, offering affordable and reliable motorcycles to international markets.
 

The North American motorcycle market is driven by strong demand for cruiser and touring bikes, particularly in the U.S. Motorcycle culture, along with growing disposable incomes, supports the market's growth. Electric motorcycles are also gaining traction as sustainability concerns rise. The market benefits from a well-developed retail network and after-sales services. Additionally, rising interest in recreational and outdoor activities fuels the demand for motorcycles.
 

In Europe, the motorcycle market is characterized by a preference for lightweight, fuel-efficient bikes and a growing shift towards electric motorcycles. Countries like Italy, Germany, and France lead in both production and consumption. Strict emission regulations and urban congestion have fueled demand for compact and electric models. The growing trend of shared mobility and delivery services also contributes to the market's expansion. European riders prioritize quality, technology, and eco-friendliness in their choices.
 

Heavyweight Motorcycles Market Share

Heavyweight Motorcycles Company Market Share, 2024

Harley-Davidson, Honda Motor Co., Yamaha Motor Co., BMW Motorrad, Polaris, Inc., Kawasaki Motors, and Ducati collectively held a substantial market share of above 40% in the heavyweight motorcycles industry in 2024. These companies dominate the heavyweight motorcycle market due to their strong brand recognition, extensive product portfolios, and deep customer loyalty. Harley-Davidson leads with its iconic cruiser models and a deep cultural connection with motorcyclists.
 

Honda Motor Co. and Yamaha Motor Co. offer a wide range of performance and touring motorcycles, catering to a global market with reliability and innovation. BMW Motorrad stands out for its premium, high-performance touring and adventure motorcycles, appealing to affluent riders. Polaris, Inc. (Indian Motorcycles) competes strongly with its stylish and powerful cruisers, directly challenging Harley-Davidson. Kawasaki Motors and Ducati are known for their high-performance sport bikes and luxury touring motorcycles, combining technology with design appeal.
 

Heavyweight Motorcycles Market Companies

Major players operating in the heavyweight motorcycles industry are:

  • BMW Motorrad
  • Ducati
  • Eicher Motors
  • Harley-Davidson
  • Honda Motor
  • Kawasaki Motors
  • Polaris
  • Sena Technologies
  • Suzuki Motor
  • Yamaha Motor
     

Heavyweight Motorcycles Industry News

  • In September 2023, Eicher Motors has launched the 2023 Royal Enfield Bullet in India, available in multiple versions including Military Red, Military Black, and Standard Maroon. Built on the J-series engine platform, it features an         engine producing 20hp and 27Nm. The new Bullet includes improvements such as a more rigid chassis, larger front forks, and wider tires for enhanced handling. It is equipped with varying ABS systems depending on the variant and retains the signature "tiger eyes" pilot lights. Bookings began on September 1, with retail and test rides available from September 3, and the model will soon be released in Europe and other regions.
     
  • In July 2023, Harley-Davidson launched its most affordable motorcycle, the X440, in India, the bike features retro styling with a round headlight, alloy wheels, and LED lighting. It is a powered single-cylinder engine producing 27bhp and 38Nm of torque. The X440 is available in three variants, each offering different levels of features such as Bluetooth connectivity and premium wheels. It uses a trellis frame with upside-down front forks and twin rear shocks for suspension.
     

The heavyweight motorcycles market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and volume (Units) from 2021 to 2034, for the following segments:

Market, By Displacement

  • 600-900cc
  • 900-1,200cc
  • Above 1,200cc

Market, By Type

  • Cruiser
  • Bagger
  • Touring
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Nordics
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
    • Southeast Asia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa

 

Authors: Preeti Wadhwani, Satyam Jaiswal
Frequently Asked Question(FAQ) :
Who are the major players in the heavyweight motorcycles industry?
The key players in the industry include BMW Motorrad, Ducati, Eicher Motors, Harley-Davidson, Honda Motor, Kawasaki Motors, Polaris, Sena Technologies, Suzuki Motor, and Yamaha Motor.
What is the size of the China heavyweight motorcycles market?
Why is the cruiser segment dominating the heavyweight motorcycles industry?
How big is the heavyweight motorcycles market?
Heavyweight Motorcycles Market Scope
  • Heavyweight Motorcycles Market Size
  • Heavyweight Motorcycles Market Trends
  • Heavyweight Motorcycles Market Analysis
  • Heavyweight Motorcycles Market Share
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    Base Year: 2024

    Companies covered: 20

    Tables & Figures: 200

    Countries covered: 21

    Pages: 180

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