Hair Styling Tools Market -By Product Type (Hair Curler & Roller, Crimpers and Wavers, Hair Dryer, Multistylers, Hair Straightener, Hairbrushes & Combs), Type (Electric, Manual), Distribution Channel, Application, Price Range & Forecast, 2024–2032

Hair Styling Tools Market Size

Hair Styling Tools Market size registered USD 35.52 million in 2023 and will record a 5.2% CAGR from 2024 to 2032, attributed to the rise of online shopping and increasing disposable income.
 

Consumers now can access a wide range of innovative products through e-commerce platforms, enhancing their purchasing convenience. With more disposable income, individuals are willing to invest in high-quality, advanced styling tools that offer professional results at home. This combination of accessibility and financial capability drives market growth and consumer demand.
 

For instance, in November 2023, Beurer introduced the HT 75, an innovative automatic curling iron. It streamlines curling by handling wrapping and heating, ensuring smooth curls without tangles or trapped hair.
 

Continuous innovation in hair styling tools and evolving beauty and fashion trends are driving market growth. Technological advancements, such as smart sensors and automated features, attract consumers seeking efficiency and superior results. In addition, shifting beauty standards and trends fuel demand for versatile, high-performing tools that cater to diverse styling preferences. This synergy of innovation and trend responsiveness propels the expansion and dynamism of the hair styling tools industry.
 

For instance, in January 2024, Philips India launched a new hair straightener featuring NourishCare Technology. It includes serum strips with nourishing elements, styling, and protecting hair from heat damage, promising both style and nourishment.

Though economic downturns and regulatory challenges pose barriers to market expansion, they drive innovation and resilience in the hair styling tools industry. Economic pressures encourage companies to develop affordable, high-quality products, broadening their customer base. Navigating regulatory landscapes pushes businesses to maintain high standards and enhance product safety. These challenges foster a competitive spirit, leading to the creation of superior, compliant products. This proactive approach ensures long-term growth and consumer trust, strengthening the industry's overall foundation.
 

Hair Styling Tools Market Trends

The increasing focus on damage prevention and the growing emphasis on health and wellness are propelling the hair styling tools industry forward. Consumers increasingly seek tools that minimize heat damage and promote hair health, such as those with advanced technologies like ceramic plates and ionic conditioning. This demand for gentler, health-conscious styling solutions encourages manufacturers to innovate, expanding the market and catering to a growing segment of health-aware and wellness-focused consumers.
 

For instance, in May 2023, Dyson introduced Airstrait, a revolutionary hair straightener that uses air to straighten and dry hair without hot plates, minimizing heat damage. It is a unique innovation in beauty technology, promising a safer and more efficient hair styling experience.
 

Hair Styling Tools Market Analysis

The electric segment will achieve USD 49.63 million and grow at a 5.5% CAGR by 2032, driven by a surge in demand for modern, efficient grooming solutions. Technological advancements have revolutionized electric styling tools, offering versatility and convenience. From hair straighteners to curling wands, these devices provide precise styling results while minimizing heat damage. With consumers increasingly prioritizing convenience and performance, the electric segment will dominate the market landscape, shaping the future of hairstyling appliances.
 

The hair dryer segment will capture USD 20.38 million and expand at a 5.9% CAGR from 2024 to 2032, owing to technological advancements and evolving consumer preferences for efficient hair care solutions. Offering quick drying times, temperature control, and innovative features, hair dryers have become indispensable in daily grooming routines worldwide. With a growing emphasis on convenience and salon-quality results at home, the demand for advanced hair dryers continues to surge. This trend underscores the significant role of the hair dryer segment in shaping the future of hair care appliances.
 

Asia Pacific will exhibit a 5.7% CAGR during 2024 and 2032, fueled by its burgeoning population, increasing disposable income, and growing beauty consciousness. As consumers across the Asia Pacific embrace diverse hairstyles and grooming trends, the demand for advanced styling tools continues to soar. From hair straighteners to curling irons, the market is witnessing a significant surge in adoption. With its vibrant economies and evolving beauty standards, Asia Pacific will emerge as a major contributor to the global hair styling tools industry.
 

For instance, in March 2023, Ozomax introduced the Hazel Pro Hair Straightener, meticulously crafted using top-tier materials. Boasting Rose Gold Titanium Coating on its plates, this straightener is engineered to effortlessly smooth and add brilliance to all hair types, featuring an adjustable temperature of up to 230 °C.
 

Hair Styling Tools Market Share

Companies, including Bio Ionic, Panasonic Corp., Conair Corporation, Cricket Company LLC, Drybar Holdings LLC, TESCOM, and Dyson Ltd., are expanding their market presence by leveraging innovative technologies and extensive marketing strategies. They are investing in R&D to introduce cutting-edge products such as advanced flat irons, curling wands, and hair dryers with ionic and ceramic technologies. These innovations enhance product efficiency and cater to the growing consumer demand for professional-quality tools at home.
 

Moreover, these players are enhancing their digital marketing strategies and forming strategic partnerships with influencers and salons. They leverage social media platforms to engage directly with consumers, offering tutorials and encouraging user-generated content. This method fosters brand loyalty and broadens their reach, driving sales and solidifying their presence in the competitive hair styling market. By tapping into the power of social media, they effectively connect with a larger audience and strengthen their market position.
 

Hair Styling Tools Market Companies

Leading players operating in the hair styling tools industry include:

• Dyson Ltd.
• Bio Ionic
• Solano International
• TESCOM
• Cricket Company, LLC
• Spectrum Brands, Inc.
• FHI Brands, LLC
• Conair Corporation
• Drybar Holdings LLC
• GHD Group
• Elchim S.p.A
• Sultra
• Ikonic Professional
• Farouk Systems, Inc.
• Groupe SEB
• Andis Company
• Helen of Troy Ltd. 
• Panasonic Corp.
• WAHL Clipper Corporation
   

Hair Styling Tools Industry News

In March 2023, AYTY Pro introduced sleek and compact Firefly and Flamingo hair straighteners with shining ceramic plates for smoothness. Their Conical Wand creates natural curls, while the Ultimo Nano Gold Titanium Crimper adds texture with interchangeable plates.
 

In July 2022, Philips introduced a premium line of hair styling tools in India with innovative features for hair care and protection. The range includes a UV protect hair straightener and dryer, a hair straightener with ionic care, and a 5000 Series heated straightening brush.
 

The hair styling tools market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Billion Units) from 2018 to 2032, for the following segments:

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Market, By Type  

• Manual
• Electric

Market, By Product Type 

• Hair Dryer
• Hair Curler & Roller
• Hair Straightener
• Crimpers and Wavers
• Hairbrushes & Combs
• Multistylers
• Others (manual roller, hair clippers, etc.)

Market, By Price Range

• Low
• Medium
• High

Market, By Application

• Household
• Commercial

Market, By Distribution Channel

• Offline
• Online

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
  • Rest of North America
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia    
  • Indonesia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA