Hair Styling Tools Market Size, By Type, By Product Type, By Price Range, By Application, By Distribution Channel, Forecast 2024 – 2032

Hair Styling Tools Market Size

The global hair styling tools market was valued at USD 35.5 billion in 2023. The market is expected to grow from USD 37.2 billion in 2024 to USD 58.8 billion in 2032 at CAGR 5.2%.
 

Hair styling has become an integral part of personal grooming and fashion. As fashion trends evolve, there is a continuous demand for new and innovative tools that can help consumers achieve the latest hairstyles and looks. Hair styling tools are often used in conjunction with various hair care products such as heat protectants, styling sprays, serums, and hair masks. As consumers invest in hair styling tools, they are also likely to purchase complementary hair care products to maintain the health and appearance of their hair.
 

The importance of hair health has increased greatly which has boosted the demand for styling tools and devices which have been engineered to cause minimal damage. The personal care services industry, hair care and styling included, employed greater than seven hundred thousand people in 2023 according to the U.S. Bureau of Labor Statistics. This only proves how often this service is used and how fast it is growing. Everyone is capitalizing on this trend by making and selling tools that incorporate temperature and ceramic coating. Furthermore, the professional salon industry, which is undoubtedly one of the most important segments of hair care business, heavily relies upon sophisticated styling tools to create the desired looks for their clients. According to the US Census Bureau, The personal care services market, consisting of salons and others, produced more than sixty billion dollars of revenue for the economy in 2022. The economic impact is substantial. This surging demand for professional tools in salons will indeed support the growth of the wider hair care industry.
 

Many businesses that operate in both the styling tool and hair care product sectors can take advantage of cross-selling opportunities. A customer who purchases a hair straightener, for example, will most likely also get a smoothing serum or a hydrating shampoo from the same brand for better results. The U.S. Food and Drug Administration (FDA) also focuses on maintaining safe and efficacious hair care products which, in turn, heightens the market demand for quality products. These relationships between styling implements and a range of other products are still determining the structure of the hair care market.
 

The multitude of firms competing for their piece of the pie, the hair styling tools market is very saturated. When many firms compete, the price often gets driven down and this makes it difficult for firms to keep their profit margins or product uniqueness at a desirable level. Since the market revolves around hair styling, both consumer preferences and trends can change within seconds making it exceedingly difficult for manufacturers to keep pace with the demand. Remaining competitive and pertinent to the market is important, and thus companies need to keep track of new market trends and emerging technologies aligned with consumer preferences. Additionally, as is the case for any market, building and maintaining brand loyalty is imperative in the hair styling tools industry. Consumers tend to have very strong attachments toward certain brands and this can often be the case due to brand, product performance and customer service reputation. A brand’s negative publicity, product recalls, and substandard quality can tarnish their reputation and dampen consumer trust.
 

Hair Styling Tools Market Trends

There is a burst in the sophistication in styling tools as they incorporate more advanced technologies like infrared heating, ionization, and smart temperature control. The primary function of these technologies is to reduce damage to hair while achieving reasonable styling efficiency. Contemporary consumers require tools with improved versatility that can also straighten, curl, and dry hair. This phenomenon resulted in the emergence of multifunctional products that are more user friendly. Hair styling tools have gained tremendous popularity recently, but so has the understanding of the need to care for hair. As a result, the market is increasingly saturated with hair care products designed to nourish, protect, and repair hair from the damage of heat styling.
 

With hair being a focal point in many aspects today, there is also a growing popularity of hair styling tools that claim to minimize damage and are claims to be less harsh on hair. Many companies are coming out with products that have ceramics and tourmaline coatings since those features helps with heat distribution and frizz control. As social media and influencers continue to rise, more consumers - now intending to create salon-like outcomes at home - are purchasing quality tools for hairstyling. The result of this is increasing demand of professional-grade tools meant for use. In addition to this, some hair styling tools have technological features such as mobile apps, which provide styling tips, video tutorials and specific recommendations tailored to the user’s unique hair profiles. These technologies are expected to provide improved user experience and customer retention support.
 

Hair Styling Tools Market Analysis

Based on type, the market is divided into manual and electric. The electric segment dominated the market and was valued at USD 29 billion in 2023 and expected to reach USD 50 billion by 2032.
 

• Electric hair styling tools are designed to provide efficient and convenient solutions for styling hair. They typically offer quick heating times, adjustable settings, and consistent performance, allowing users to achieve their desired hairstyles with minimal effort and time.
   
• Additionally, electric hair styling tools offer versatility in terms of the range of hairstyles they can help achieve. For example, a hairdryer can be used to blow-dry hair straight or add volume and texture, while a straightener can be used to create sleek, straight styles or add waves and curls.
   

Based on product type, the hair styling tools market is categorized into hair dryers, hair curlers & rollers, hair straighteners, crimpers and wavers, hairbrushes & combs, multistylers, and others. In 2023, the hair dryer segment accounted for about 32% and is expected to gain market share of 35% by 2032.
 

• Hair dryers offer versatility in styling by allowing users to dry their hair in various ways, including straightening, volumizing, and curling. This versatility makes them a popular choice among consumers who seek multifunctional tools for their styling needs.
   
• Additionally, hair dryers appeal to a wide consumer base, including both men and women of all ages and hair types. Unlike some specialized styling tools that cater to specific hair textures or styles, hair dryers are a staple in many households, contributing to their widespread popularity.
   

U.S. hair styling tools market held a revenue of USD 8.2 billion in 2023 and is expected to reach USD 13.3 billion in 2032. The demand for hair styling tools in the U.S. market is influenced by several key drivers that span across consumer preferences, technological advancements, lifestyle changes, and market trends. One of the primary demand drivers is the increasing focus on personal grooming and self-care, which has become a significant part of modern culture. As individuals continue to prioritize looking their best, the demand for high-quality hair styling tools, such as blow dryers, straighteners, curling irons, and hair clippers, has risen significantly. Consumers are seeking tools that can help them achieve professional-grade styling at home, spurred by a growing trend of DIY beauty routines and the accessibility of tutorials and styling guides online.
 

• North America generated a revenue of USD 9.6 billion in 2023 and is projected to generate revenue near USD 15.7 billion by 2032. The demand for hair styling tools varies significantly across different regions, driven by local cultural trends, economic factors, technological advancements, and consumer behavior patterns. In North America, particularly the U.S., personal grooming and hairstyling have become an essential part of daily routines, influencing the high demand for advanced hair styling tools. A primary demand driver in this region is the increasing focus on self-care and beauty, with consumers seeking to replicate professional salon results at home.
   
• The estimated value of the hair removal wax market in Europe for the year 2023 was valued at USD 8.3 billion and is projected to grow at a CAGR of 5%. In Europe, the demand for hair styling tools is similarly influenced by beauty culture, but with notable differences across countries. For example, in Western European countries such as the UK, France, and Germany, hair care and styling are seen as essential components of daily grooming routines. Here, demand is largely driven by the growing trend of DIY beauty, supported by the increasing availability of professional-quality tools designed for home use.
   
• The Asia Pacific hair removal wax market was projected at USD 12 billion and grow at a CAGR of 5.7% between 2024 and 2032. In Asia-Pacific, particularly in countries like Japan, South Korea, and China, the hair styling tools market is heavily influenced by the rapid adoption of technological innovations. Consumers in these regions are highly attuned to the latest advancements in beauty technology, and there is a strong demand for smart, high-performance styling tools that incorporate features like temperature control, ionic technology, and ultra-fast heating.
   

Hair Styling Tools Market Share

• The top 5 companies in hair removal wax market include Andis Company, Bio Ionic, Conair Corporation, Drybar Holdings, Dyson, Elchim, Farouk Systems and they collectively hold a share of 30-35% in 2024.
   
• Andis Company has established itself as a leading player in the hair styling tools market, known for its high-performance grooming products. As a prominent manufacturer of clippers, trimmers, hair dryers, and other styling equipment, Andis holds a substantial share in both the professional and consumer markets. The company is particularly well-regarded for its robust presence in the professional segment, providing hairstylists and barbers with durable and reliable tools.
   
• Bio Ionic has carved out a significant niche in the hair styling tools market, particularly known for its advanced technology and innovation in hair dryers and straighteners. The company’s emphasis on producing hair tools that are gentler on hair while delivering high-performance results has helped it stand out in a crowded market. Bio Ionic’s signature Ionic technology, which helps with hair hydration and frizz reduction, has become a key differentiator, attracting consumers looking for hair care products that enhance hair health while styling. With a strong presence in premium segments of the market, Bio Ionic is able to command a loyal customer base. The brand’s focus on delivering environmentally friendly, high-tech products has contributed to its growing share in the global market.
   
• Conair Corporation is one of the most dominant players in the global hair styling tools market, with an extensive product portfolio that includes hair dryers, curling irons, straighteners, and other essential styling tools. The company has a significant market share due to its wide distribution network, product accessibility, and brand recognition, making it a household name in both professional and consumer circles. Conair’s products are known for being affordable, reliable, and innovative, which has helped it dominate the mass-market segment. The company’s strong presence in retail chains and online platforms ensures its products are accessible to a broad consumer base.
   

Hair Styling Tools Market Companies

Major players operating in the hair styling tools industry include:

• Andis Company
• Bio Ionic
• Conair Corporation
• Drybar Holdings
• Dyson
• Elchim
• Farouk Systems
• FHI Brands
• GHD Group
• Groupe SEB
• Helen of Troy
• Ikonic Professional
• Koninklijke Philips
• Panasonic
• Solano International
• Spectrum Brands
• Sultra
• TESCOM
• WAHL Clipper Corporation
   

These prominent companies are proactively involved in strategic endeavors including mergers & acquisitions, facility expansion, and partnerships to diversify their product offerings, expand their customer reach, and solidify their market position. Together, the top five companies like •   Andis Company, Bio Ionic, Conair Corporation, Cricket Company LLC and Drybar Holdings LLC collectively accounted for a market share ranging between 5% to 10% in 2023. They consistently allocate resources to research & development, product development and integrate innovative technologies to maintain a competitive edge.
 

Hair Styling Tools Industry News

• In February 2023, SHARP Corporation, in collaboration with Vestige Marketing Private Limited, unveiled the Sharp Plasmacluster Hair Dryer. This innovative dryer aims to minimize split ends and cuticle damage, ensuring smoother hair and a healthier scalp.
   
• In August 2022, Panasonic rolled out the Panasonic Nanoe, a travel-friendly hair dryer, catering to frequent travelers seeking salon-quality styling tools.
   
• In July 2022, Philips India introduced a groundbreaking UV protection technology in their premium women's styling product line.
   
• In August 2020, Coty Inc. debuted the GHD Rise in August 2020, a volumizing hot brush leveraging ultra-zone SMART technology, aimed at doubling hair volume.
   
• In July 2020, Dyson inaugurated a demo store at Piazza Gae Aulenti in July 2020, offering clients consultations with Dyson-appointed stylists to address individual hair needs and maintenance.
   
• In July 2020, Tineco introduced MOD ONE hair dryer in July 2020, featuring smart sensor technology that enables operation in various modes including kids, pets, or eco mode. Its integrated sensors regulate heat and monitor hair moisture levels in real-time.
   
• In March 2020, Dyson launched the Dyson Corrale hair straightener in March 2020, equipped with flexing plate technology.
   
• In June 2019, Dyson entered the Indian market in June 2019 with its Airwrap styler, providing users with versatile hair styling options like curling, waving, smoothing, and drying without excessive heat, aiming to deliver salon-quality results at home.
   
• In June 2017, the Indian Beauty and Hygiene Association reported that approximately 30% of women globally use beauty devices at home, with Asia exhibiting the highest adoption rate.
   

The hair styling tools market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Billion Units) from 2018 to 2032, for the following segments:

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Market, By Type  

• Manual
• Electric

Market, By Product Type  

• Hair Dryer
• Hair Curler & Roller
• Hair Straightener
• Crimpers and Wavers
• Hairbrushes & Combs
• Multistylers
• Others (manual roller, hair clippers, etc.)

Market, By Price Range

• Low
• Medium
• High

Market, By Application

• Household
• Commercial

Market, By Distribution Channel

• Offline
• Online

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia   
  • Indonesia
• Latin America
  • Brazil
  • Mexico
• MEA
  • Saudi Arabia
  • UAE
  • South Africa