Hair Styling Products Market Size - By Category, By Formulation, By Type, By Gender, By Price, By End Use, By Sales Channel, Forecast, 2024 – 2032

Hair Styling Products Market Size

The global hair styling products market size was valued at USD 27.4 Billion in 2023 and is expected to grow at a CAGR of 5.7% between 2024 and 2032. The growing influence of social media among teenagers and millennials drives the progression of the industry.
 

Platforms like Instagram, TikTok, and YouTube quickly spread beauty trends. Influencers and beauty experts show new hairstyles and techniques, encouraging followers to copy these styles. This visual appeal makes hairstyling engaging, prompting viewers to buy the products used in popular tutorials. Additionally, user-generated content builds a sense of community and trust around these products, making them more attractive to potential buyers. Brands respond by offering a diverse range of hairstyling products for various hair types and styles, appealing to younger consumers' desire for inclusivity. Social media also allows instant feedback and reviews, influencing purchasing decisions, while targeted advertising helps brands reach specific demographics effectively. Challenges and trends, such as hairstyle transformations, further engage users and drive sales.
 

Consumers are becoming more aware of the risks associated with certain hairstyling product ingredients, such as allergens, toxins, and harsh chemicals. This awareness is leading to more cautious purchasing behaviour. As a result, demand for products known to cause adverse reactions is decreasing, prompting brands to reformulate their products or promote safer alternatives. Negative reviews and social media backlash about harmful side effects can damage a brand’s reputation, leading to lower sales and loss of consumer trust. Brands that do not address these concerns may struggle to retain loyal customers, while those that focus on transparency and safety can gain a competitive advantage.
 

The rise of the clean beauty movement has increased demand for natural and organic hairstyling products. Consumers are looking for options free from harmful chemicals, causing a market shift towards safer formulations. Brands that innovate and invest in research to create effective, non-toxic products may capture a larger industry share.
 

Hair Styling Products Market Trends

Product innovation is crucial in shaping trends in the industry. Brands develop new formulations and technologies to meet consumer demands and set new trends. These innovations often include unique, plant-based ingredients that appeal to health-conscious consumers and support the "clean beauty" movement. Advanced formulations improve product performance with features like heat protection and long-lasting hold, meeting consumer needs for efficiency and effectiveness. Customization trends allow consumers to tailor products to their specific hair types and styling needs, appealing especially to younger audiences seeking personalized experiences.
 

Sustainability is also a major focus, with eco-friendly packaging and refillable systems attracting environmentally conscious consumers. Smart technology in hairstyling tools, such as temperature-controlled devices and personalized hair care apps, appeals to tech-savvy shoppers. Social media increases the visibility of innovative products as influencers showcase their results, quickly spreading new trends. Collaborations between brands and influencers or celebrities create excitement around limited edition releases, driving urgency
 

Consumer preferences and decisions in the industry is influenced by several factors. Social media platforms like Instagram and TikTok play a significant role, with influencers and beauty experts setting trends that followers want to imitate. Before buying, consumers often research extensively, relying on online reviews and testimonials that impact their choices. Brand loyalty is important, as consumers prefer trusted brands known for quality and safety. Awareness of harmful ingredients has led many buyers to choose products without harsh chemicals, aligning with the clean beauty movement focused on safety and sustainability. There is also a growing demand for personalized products tailored to specific hair types and styling needs.
 

Hair Styling Products Market Analysis

The market is segmented based on category into the hair colour, gels and wax, hair spray. The gels and wax segment dominated the industry in 2023, capturing a substantial market share of 39.7%. This segment is anticipated to maintain its lead, projected to reach a valuation of USD 18.4 Billion by 2032. Gels and waxes lead the hairstyling business due to their versatility, offering various styling options for different consumer preferences and hair types.
 

They provide a strong hold that maintains hairstyles throughout the day, making them reliable, especially in challenging climates. These products are easy to use, appealing to individuals of all skill levels, particularly younger consumers experimenting with hairstyling. Current trends focus on texture and definition, which gels and waxes deliver effectively, increasing their popularity. Many brands have introduced innovative formulations with added benefits like UV protection and moisture retention, attracting health-conscious consumers and differentiating their products in a competitive industry.
 

Based on type, the hair styling products market is divided into organic and inorganic. The inorganic segment dominated the market in 2023, capturing a substantial market share of 56.3%. This segment is anticipated to maintain its lead, projected to reach a valuation of USD 23.9 Billion by 2032. Inorganic hairstyling products, such as those with silicones and synthetic polymers. These products provide superior hold, shine, and frizz control by creating a protective barrier that enhances hair smoothness and manageability. This effectiveness appeals to consumers seeking reliable styling solutions.
 

Additionally, inorganic products offer longer-lasting effects, allowing hairstyles to withstand humidity and environmental factors, which is attractive for those seeking durability. The versatility of inorganic formulations enables brands to cater to various hair types and styling needs, further increasing their appeal. Consumer trust in established brands producing these products fosters brand loyalty, as many individuals prefer products that deliver consistent results. Moreover, continuous innovation driven by technological advancements results in new inorganic formulations with improved performance, such as quick-drying sprays and heat protectants, attracting consumers interested in the latest hairstyling technologies.
 

Based on the sales channel, the hair styling products market is segmented into online and offline. The offline segment dominated the market in 2023, capturing a substantial market share of 52.41%. This segment is anticipated to maintain its lead, projected to reach a valuation of USD 23.11 Billion by 2032. Many consumers prefer the in-store shopping experience, where they can test products, read labels, and get advice from staff before buying. This hands-on approach is important for hairstyling products, as customers want to check texture, scent, and effectiveness directly.
 

Additionally, offline retail offers immediate gratification, allowing consumers to take products home right away instead of waiting for delivery. Physical stores also provide opportunities for promotions, discounts, and bundled offers, encouraging purchases. The social aspect of shopping, where consumers may seek advice from friends or beauty consultants, further enhances the appeal of in-store experiences.
 

Brand loyalty also plays a significant role; established brands often have strong visibility in physical retail locations, reinforcing consumer trust and familiarity. In some regions, especially where e-commerce infrastructure is less developed, offline shopping remains the most accessible option for many consumers.
 

The Europe region leads the hair styling products market with a CAGR of 6.1% and is expected to reach USD 16.2 Billion by 2032. The region’s strong cultural focus on beauty and fashion, with major fashion centers like Paris and Milan, influences global trends and boosts consumer demand for innovative hairstyling products. Europe's diverse consumer preferences and hair types drive brands to expand their product lines, fostering competition and the development of specialized items. High disposable incomes in many European countries allow consumers to invest in premium products.
 

European brands often lead in innovation, focusing on advanced formulations and sustainable practices, appealing to environmentally conscious consumers. The region's robust distribution channels, including both online and offline retail options, ensure wide accessibility to hairstyling products. Social media platforms like Instagram and TikTok also play a significant role, spreading trends quickly and increasing interest in these products.
 

North America: In terms of country, the US is dominating the North America hair styling products market with revenue of around USD 5.1 Billion in the year 2023 and expected to reach around USD 8.5 Billion by 2032. The U.S. has a strong retail infrastructure, combining online and physical stores for easy product access. Social media greatly influences consumer behavior; platforms like Instagram and TikTok set trends and affect buying decisions through influencers.
 

Asia Pacific: China is leading the Asia Pacific market is growing at the fastest development rate of around 6.8% with a market share of around 30.1% in the global industry during 2023. Rapid urbanization has changed lifestyles, leading more people to adopt modern beauty and grooming habits. This shift has increased the demand for hairstyling products that match current fashion trends. The expanding middle class and rising disposable incomes have made consumers more willing to spend on premium hairstyling solutions, influenced by a cultural focus on personal appearance, especially among younger generations. Social media and e-commerce platforms, such as WeChat and Douyin (TikTok).
 

Hair Styling Products Market Share

The hairstyling products market is fragmented due to diverse consumer preferences and a wide range of products. This market serves various hair types and styling needs, leading to the progression of many niche brands alongside established ones. Regional and local brands succeed by offering products that match local cultures, effectively competing with larger companies through unique selling points. Rapid innovation and changing trends in the beauty industry encourage new entrants to create their own hairstyling products, with social media and influencer marketing playing a key role in gaining visibility. Furthermore, the rise of e-commerce has lowered entry barriers, allowing smaller companies to reach consumers without a large retail presence.
 

Hair Styling Products Market Companies

Major players operating in the industry include:

• CHANEL
• Combe
• Cover Your Gray
• Coty
• Estee Lauder
• Hoyu
• Indus Valley
• John Paul Mitchell Systems
• Kao
• KOSE
• L'Oreal
• NATULIQUE
• Oriflame
• Puig
• Revlon
   

Hair Styling Products Industry News

• October 2022: Oribe Hair Products, a Kao Corporation brand, launched a limited-edition dry texturizing spray. This spray provides instant style and polish, adds texture and volume, and absorbs oil and dirt to extend the time between hair washes.
   
• February 2022: Arata, a Slick Organics Private Limited brand, launched its Advanced Curl Care range, which includes hair styling products like gels and creams. These products contain Murumuru butter, mango butter, hydrolyzed proteins, grape seed oil, and natural fragrances from herbs and floral extracts, giving curls a shiny look.
   
• February 2022: Honasa Consumer Pvt. Ltd. acquired BBlunt Houses Premium Products from Godrej Consumer Products. Honasa Consumer Pvt. Ltd. will now fully own and manage BBlunt's hair styling products.
   

The hair styling products market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Million units) from 2021 to 2032, for the following segments:

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Market, By Category

• Hair colour
• Gels and wax
• Hair spray

Market, By Formulation

• Serum
• Hair spray
• Cream & lotion
• Oil
• Wax & gel
• Others (mousses, clay, pomade, etc.)

Market, By Type

• Organic
• Inorganic

Market, By Price

• Low
• Medium
• High

Market, by Gender

• Key trends
• Male
• Female
• Unisex

Market, By End Use

• Individual
• Fashion industry
• spas and salons

Market, By Sales Channel

• Online 
  • E-commerce
  • Company websites 
• Offline 
  • Specialty stores
  • mega stores
  • supermarket/hypermarket
  • Others (retail stores etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa