Hair Serum Market - By Product Type, By Form, By Hair Type, By End Use, By Gender, By Price, By Ingredients, By Distribution Channel & Forecast 2025 to 2034

Hair Serum Market Size

The global hair serum market size was valued at USD 1.27 billion in 2024 and is anticipated to register a CAGR of over 5.8% between 2025 and 2034. Combining all the skills such as a modern lifestyle perspective with the pollution and the heat styling tools exposure through an increasing usage of chemicals have in tandem led to hair troubles, ranging from dehydration to damage, even hair loss, and for these growing problems, people have started actively looking for ways to restore or maintain healthy hair; as a result, the demand for hair serum has begun to escalate.
 

The American Academy of Dermatology Association asserts that more than 40% of women suffer from noticeable hair loss by the time they reach 40, further outlining the ever-increasing demand for effective resolving solutions when it comes to hair-related problems. Therapeutic shampoos are made to treat specific hair issues such as frizz, split ends, and also lackluster, and the serum claims to work on the imbalance – by providing nourishment or sufficient protection or repairing the hair to make it strong. An overall enhanced formulation now offers hair serums a range of beneficial properties which further beautifies the hair, making them a necessity now.

Furthermore, as a result of the internet, people are becoming more and more informed about their hair and the preventative treatment that they can take for it, which in turn is resulting in the increased utilization of hair serums. Consumers around the globe have been heavily influenced by social media as well as digital marketing related to targeted ads, which in turn has been influencing their purchasing decisions in a major way.
 

These days, consumers are much more educated and expect to find natural vitamins and antioxidants in the products they buy, which help to make their hair strong and healthy. This change to specialized products has pushed the brands to develop new hair serums and create an appropriate market for them to exist and thrive around the world. A report by the Personal Care Products Council projects the CAGR of the global serum corrector market for the periods of 2024 to 2029 around 5.6%, which contributes to the growing demand of the goods.
 

The hair serum industry has obstacles in light of the heightened saturation, since new businesses struggle to crack the barriers posed by profitable brands that dominate the shelves and the loyalty of the buyers. The same condition is taken advantage of by large distributors as these existing ones have a reputation and vast distribution channels, which greatly limits access of smaller or nascent businesses. Also, changing consumer preferences toward natural and organic hair care products are yet another challenge. There is a shift away from using herbal and chemical-free ingredients during product formulation that puts pressure on brands that use synthetic formulations, otherwise they will lose market share to brands with green and organic formulations. This pattern suggests that for companies to stay relevant in the constantly changing market, they cannot be lax in innovating and being sustainable in their product development.
 

Hair Serum Market Trends

The growth in consumers’ demand for hair serums that comprise organic ingredients. Moreover, the demand for safer hair products is also increasing. Hence, manufacturers have worked on new skills and services to offer herbal and chemical free products to cater to the growing need for clean and eco-friendly options in hair serums. Furthermore, there is an increased understanding with respect to how an ideal scalp can promote hair growth and hair quality. Consequently, this segment has also seen growth in the number of requests for scalp serums and specialized treatments and products to be provided for scalp nourishment and maintenance.
 

Hair Serum Market Analysis

The market of hair serums is thriving, particularly because people are becoming more conscious about their hair care, while the popularity of hair care products is increasing. There are many consumers who are looking for solutions for problems such as hair damage, dry hair, hair loss, and frizz, all of these problems can easily be solved with hair serums. In the current market, there is a greater emphasis on natural and organic products and formulations, as many consumers are conscious of the environment and prefer chemical-free products. Due to the extensive use of heat styling tools, heat protection serums have the strongest presence in the market.
 

Moreover, there is a growing understanding about scalp care, prompting the development of serums tailored for specific scalps. Social media advertising gained the upper hand in product marketing since online shopping greatly improved accessibility to buyers. The market incorporates severe competition, high cost of entry for new brands, and new product requirements, so it is understandable that the market has some barriers; nevertheless, areas where there is a high level of beauty and personal care interest backed with greater availability of cash are very promising for growth in the future.
 

• By product type, hair serum market has been divided into, heat protectant serum, shine enhancer serum, anti-frizz serum, moisture serum, multi-use serum and others etc. The heat protecting serum is expected to lead the global market in 2024, obtaining USD 372.2 million of market and registering a CAGR of 6.1% within the time period of 2025-2034.
   
• With customers being more intent on maintaining their hair health, the need for thermal protection products has increased greatly. Heat Protection serums do serve a dual purpose, and that is shielding the hair from heat while being able to hydrate and add shine, making them a must-have in everyday applications for hair.
   

Hair serum is available for purchase through e-commerce websites as well as offline retail stores which include salons. In 2024, offline channel captured the largest share with 54.7% of the distribution and is predicted to expand by approximately 5.5% CAGR during the forecast period of 2025 to 2034 due to the fact that many people still prefer physically shopping for products rather than doing so online or through their mobile devices.
 

• These consumers like to feel the products, test samples, and talk to salespersons. Consumers can also make well-informed purchasing decisions based on the offerings of local drugstores, supermarkets, hypermarkets, specialty beauty stores, salons, etc. These companies also offer buyers irresistible exclusive offers, discounts, and other promotions.
   

A staggering USD 341.5 million worth of hair serum market share was recorded for the North American region with the US as its primary distribution center in the year 2024. The population of the US actively seeks out top-tier grooming serums to pursue a more enhanced self-care routine. Besides, current hair care products marketing strategy has shifted in favor of protective, styling and treatment serums, of social media, beauty influencers and endorsements of celebrities. Additionally, non-traditional and traditional marketing channels for popular hair care products have also helped to drive growth in this sector.
 

• In 2024, the hair serum market in Asia is forecast to be 160 million US dollars in 2024, with the exception of Japan, China is anticipated to account for close to 25% of overall market share. As one of the most populous countries in the world, it has a high market potential for hair and other grooming products.
   
• As environmental issues continue to grow, people have started to pay more and more attention to how pollution and certain chemicals in their hair products damage their hair; this growing attention has led to a rising demand for more specialized hair serums.
  
  Germany is dominating the market segment across Europe owing to its high economic growth rates, high power of the consumers, and growing markets for grooming and personal care. The consumers in the Germany market have good knowledge and understand the safety and quality of the product they wish to buy or use. This increased the need for hair serums due to greater demand for specialized products that resolve issues like damage, thinning, and frizz.
   

Hair Serum Market Share

The market accounts for around fifteen percent market of the share with key competitors like L'Oreal Paris, Unilever, Procter & Gamble, and Colgate-Palmolive (OGX). With the rising consumer demand, torrent of such dynamics are expected and various aligning strategies like mergers, acquisitions, partnerships, collaborations are executed by the manufacturers.
 

Hair Serum Market Companies

Major players operating in the hair serum industry include:

• Dove
• Garnier
• Himalaya Herbals
• John Frieda
• Kerastase
• Living Proof
• L'Oréal Paris
• Matrix
• Moroccanoil
• OGX (Organix)
• Pantene
• Redken
• Schwarzkopf Professional
• TRESemmé
• Wella Professionals 
   

Hair Serum Industry News

• In February 2024, Schwarzkopf Professional unveiled a new lineup of hair serums under its "BC Bonacure" brand, targeting tailored solutions for diverse hair types.
   
• In February 2023, L'Oréal Paris rolled out a cutting-edge hair serum aimed at repairing and fortifying damaged hair fibers.
   

The hair serum market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Heat protection serum
• Shine enhancing serum
• Anti-frizz serum
• Moisturizing serum
• Multi-purpose serum
• Other

Market, By Form

• Liquid serum
• Cream-based serum
• Oil-based serum
• Gel-based serum
• Spray serum
• Other (Mousse/ foam serum)

Market, By Hair Type

• Curly hair
• Wavy hair
• Thick or coarse hair
• Fine hair
• Straight hair

Market, By End Use

• Residential
• Commercial
  • Salon
  • Stylists
  • Other

Market, By Gender

• Women
• Men
• Unisex

Market, By Price

• Low
• Medium
• High

Market, By Ingredients

• Chemical based serum
• Organic/natural serum

Market, By Distribution Channel

• Online
  • E-commerce platforms
  • Company owned website
• Offline
  • Supermarkets/hypermarkets
  • Specialty stores
  • Salons/beauty stores
  • Pharmacies/drugstores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa