Hair Straightener Market Size - By Product Type, By Material, By Shape, By Power Source, By Technology, By End Use, By Distribution Channel, Forecast 2024 -2032

Hair Straightener Market Size

The global hair straightener market was valued at USD 6.37 billion in 2023 and is anticipated to register a CAGR of over 5.7% between 2024 and 2032 due to the increasing demand for personal grooming products. As individuals place greater importance on appearance and self-care, hair styling tools, including straighteners, have become integral to daily grooming routines. This trend is particularly prominent among millennials and Generation Z, who prioritize personal aesthetics.
 

The expanding influence of beauty and fashion trends, coupled with heightened awareness of grooming standards across genders, is encouraging consumers to invest in high-quality hair care tools. Furthermore, as more people aim to achieve salon-quality results at home, the demand for hair straighteners continues to increase, contributing to overall market growth.
 

The industry faces a big problem with counterfeit products. In the overall business many small sellers and retailers sell counterfeit products to consumers as these fake products look like real brands, but they do not meet the same quality and safety standards. This can cause safety issues, such as overheating or malfunctioning, which can be dangerous for consumers. Counterfeit products also damage brand reputations and cause financial losses for legitimate companies.  
 

Hair Straightener Market Trends

In the industry, manufacturers are turning to advanced materials like ceramic, titanium, and tourmaline plates. These materials are favored for their superior heat conductivity and their ability to reduce the risk of hair damage. As a result, users can achieve smoother, shinier hair with less effort. Furthermore, technological advancements, such as adjustable temperature settings, are gaining traction. These settings empower users to customize heat levels based on their unique hair types and styling preferences. This level of customization not only boosts styling efficiency but also curtails heat exposure, safeguarding hair health.
 

Hair Straightener Market Analysis

Based on product type, the market is segmented into Hot air brushes, curling irons, flat irons & brushes, straightening brushes and others (waver, wands). In 2023, the flat irons & brushes product type dominated the market, generating revenue of USD 2.18 billion, and is projected to reach USD 3.62 billion by 2032.
 

Flat irons and straightening brushes are popular in the industry because they are versatile and easy to use. These tools help users create different styles, from straight hair to curls and waves, making them useful at home and in salons. Technologies like ceramic, tourmaline, and ionic features in flat irons make hair smoother and reduce heat damage, making them more appealing. They come in various price ranges, from cheap to expensive, making them accessible to many people. Their quick results and portable designs are perfect for busy consumers. Their common use in professional salons also shows their importance in achieving polished hair looks.
 

The market is segmented into corded and cordless. In 2023, corded power source commanded a significant 53% market share, and it is projected to grow at a CAGR of 5.5% during the forecast period. Corded hair straighteners dominate the industry because they provide a steady and reliable power supply, making them ideal for long use. Professional stylists in salons prefer corded straighteners since they offer continuous use without needing to recharge, unlike cordless models that require frequent battery maintenance. This reliability is crucial for styling thick or long hair, which takes more time. Additionally, corded straighteners usually have higher power output, heating up faster and working more effectively.
 

In the hair straightener market North dominated the market generating a revenue of USD 2.25 billion and is expected to reach USD 3.77 billion by 2032 owing to the strong beauty culture. The region's focus on personal grooming and appearance creates high demand for hair styling products. Many consumers use hair straighteners daily to achieve sleek and well-maintained hair. The diverse beauty culture, which includes various hairstyles and trends, requires versatile and high-quality hair straighteners for different hair types and styles. Additionally, media and celebrity endorsements increase consumer interest in these products. Online tutorials and beauty education also help by showing the benefits and techniques of using hair straighteners, encouraging more people to use them.
 

North America: The U.S. dominated the North America hair straightener industry with a revenue of around USD 5.03 billion in 2023 and is expected to reach around USD 8.22 billion by 2032. The US has a significant consumer base with high disposable income, leading to increased spending on premium and innovative hair styling tools, including hair straighteners. This economic advantage allows consumers to prioritize quality and advanced features in their purchases. Consequently, there is growing demand for high-end hair straighteners that offer benefits such as heat protection, faster styling, and advanced materials like ceramic or titanium plates.
 

Europe: UK hair straightener market accounted for a market share of 23.9% in 2023 and is anticipated to grow at CAGR of 6.2% during the forecasted period. The UK hair straighteners industry is experiencing growth due to increased demand for hair styling tools and technological innovations. Rising personal grooming awareness, influenced by social media trends and diverse hair styling needs, has heightened consumer interest in high-quality tools. Technological advancements, including ceramic plates, smart heat sensors, and cordless options, have improved performance and safety.
 

Asia pacific: China accounted for a market share of 33.6% in 2023 and is anticipated to grow at a CAGR of 7% during the forecasted time period. China's hair straightener industry is shaped by the population's diverse hair types, creating demand for products that address various textures and styles. Regional differences in hair characteristics lead consumers to seek versatile straighteners that meet their specific needs. The beauty culture, particularly influenced by celebrities and social media personalities, significantly impacts consumer preferences. As these influencers showcase various hairstyles and endorse hair care products, they inspire followers to adopt similar looks, increasing the demand for hair straighteners.
 

Hair Straightener Market Share

In 2023, dominant market players, Philips electronics, Philips, Conair and Dyson. The top companies collectively hold a substantial 15-20% industry share. These industry leaders are actively engaged in strategic initiatives such as mergers & acquisitions, facility expansions, and partnerships to broaden their product portfolios, reach a wider customer base, and strengthen their market presence. By integrating new technologies into their hair styling products, particularly hair straighteners, these companies consistently invest in research and development, ensuring they maintain a competitive edge.
 

Hair Straightener Market Companies

Major players operating in the hair straightener industry include:

• Bay Bliss Pro
• Braun
• Conair
• Dry Bar Products
• Dyson Technology India
• Hot Tools Professional
• Ikonic World
• Jemella
• John Paul Mitchell Systems
• Moe Hair USA
• Panasonic Holdings
• Philips Electronics
• Revlon
• RUSK Professional
• T3 Micro Technologies. 
   

Hair Straightener Industry News

• In June 2024, Revlon introduced the Air Straight, a new addition to the One-step family, designed by Helen of Troy. Originally, Revlon pioneered this family with its volumizer tool. The Air Straight features a unique vent design that evenly distributes concentrated airflow, ensuring that 100% of the hair's natural moisture is preserved.
   
• In January 2024, Philips India launched a new hair straightener that styles hair without heat damage. The Philips Hair Straightener with Nourish Care Technology is the first of its kind in the country. This technology keeps moisture in the hair, preventing the dryness usually caused by heat, and leaves hair looking healthy and nourished.
   

The hair straightener market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand units) from 2021to 2032, for the following segments:

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Market, By Product Type

• Hot air brushes
• Curling irons
• Flat irons & brushes
• Straightening brushes
• Others (waver, wands)

Market, By Material

• Ceramic
• Tourmaline
• Titanium
• Teflon
• Others (combined, luxury, heat shea butter)

Market, By Shape

• Flat
• Rounded
• Crimped hair iron
• Others (hot brush)

Market, By Power Source

• Corded
• Cordless

Market, By Technology

• Ionization
• Steam technology
• Infrared heat
• Others (dual voltage, temp control)

 Market, By End Use

• Individuals
• Commercial
  • Beauty centers
  • Salons
  • Others (dermatological center, etc.)

  Market, By Distribution Channel

• Online
  • E-commerce website
  • Company websites
• Offline
  • Supermarkets & hypermarkets
  • Specialty stores
  • others (individual stores, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa