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Hair care brands are increasingly adopting refillable, recyclable, or biodegradable packaging to reduce plastic waste. Some companies are exploring the use of recycled plastic or glass for packaging. Brands are incorporating sustainable ingredients such as plant-derived oils such as argan oil, coconut oil, biotin, adaptogens, and vitamins to promote hair health, strength, and manageability. Moreover, sustainability initiatives in the industry include using renewable energy sources in manufacturing, participating in recycling programs, and implementing eco-friendly practices throughout the supply chain. The growth of eco-friendly hair care products reflects increasing consumer demand for sustainable, environmentally conscious, and ethical options in the beauty industry.
The global market for hair setting spray was reached USD 2.7 billion in 2023 and is estimated to register more than 8.4% CAGR from 2024 to 2032, As hair styling gains prominence, the appetite for products that uphold and accentuate hairstyles has surged.
Based on the consumer group, the women commanded approximately 62% of the market share in 2023, with expectations of a CAGR of 8.4% from 2024 to 2032. This demand underscores women's pursuit of hair sprays customized to their unique hair types and requirements, such as humidity resistance and heat protection.
The medium hold spray segment generated revenues of about USD 1.4 billion in 2023 and is set to register about 8.3% CAGR from 2024 to 2032.
North America led the 6% share of the hair setting spray market in 2023 and is projected to witness a growth rate of approximately 8.1% from 2024 to 2032, driven by evolving consumer preferences, continuous innovations, and shifting market dynamics.
Some of the prominent key players operating in the global hair setting spray arena market are Adonis, Alfaparf Milano Professional, Aveda, Bblunt, Bumble and bumble, Frigid Fluid Company, HSA Cosmetics, John Paul Mitchell Systems, Keune, L'Or