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In 2023, key companies like Keune, Wella Professionals, Tresemme, Schwarzkopf Professional and Bumble and bumble held a combined market share of 3%-5%. These companies are actively engaging in mergers, acquisitions, facility expansions, and collaborations to enhance their product portfolios, reach more customers, and strengthen their market positions. Manufacturers are investing in research and development to create hair styling products with multifunctional benefits, including UV protection, humidity resistance, and hair repair properties. A growing trend towards organic and natural ingredients is emerging, appealing to health-conscious consumers. Additionally, eco-friendly packaging and convenient applicators are gaining importance among consumers in the hair styling product market.
Major companies operating in the global hair setting spray industry include:
The global market for hair setting spray was reached USD 2.7 billion in 2023 and is estimated to register more than 8.4% CAGR from 2024 to 2032, As hair styling gains prominence, the appetite for products that uphold and accentuate hairstyles has surged.
Based on the consumer group, the women commanded approximately 62% of the market share in 2023, with expectations of a CAGR of 8.4% from 2024 to 2032. This demand underscores women's pursuit of hair sprays customized to their unique hair types and requirements, such as humidity resistance and heat protection.
The medium hold spray segment generated revenues of about USD 1.4 billion in 2023 and is set to register about 8.3% CAGR from 2024 to 2032.
North America led the 6% share of the hair setting spray market in 2023 and is projected to witness a growth rate of approximately 8.1% from 2024 to 2032, driven by evolving consumer preferences, continuous innovations, and shifting market dynamics.
Some of the prominent key players operating in the global hair setting spray arena market are Adonis, Alfaparf Milano Professional, Aveda, Bblunt, Bumble and bumble, Frigid Fluid Company, HSA Cosmetics, John Paul Mitchell Systems, Keune, L'Or