Global Hair Setting Spray Market Analysis

Hair Setting Spray Market Analysis

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Based on the type, the medium hold spray segment accounted for revenue of around USD 1.4 billion in 2023 and is estimated to grow at a CAGR of around 8.3% from 2024 to 2032.  Additionally, light hold hairspray is a lightweight styling product that manages flyaway, minimizes frizz, and provides long-lasting hold with a natural shine. Unlike traditional strong-hold hairsprays that rigidly set hair in place, flexible hold formulas create a soft, natural finish. This type of hairspray allows for easy restyling, as it keeps hair workable while maintaining excellent shape memory.
 

Users can brush out their hair and adjust their style without the stiff, crunchy effect often associated with conventional hairsprays, offering versatility and a more natural look throughout the day. On the other hand, strong-hold hairspray containing UV filters and quinoa, formulated to provide structure and maintain any hairstyle without compromising natural hair movement. However, if left on hair strands for extended periods, it may potentially cause damage.
 

Based on the consumer group, the women segment held around 62% of the market share in 2023 and is anticipated to grow at a CAGR of 8.4% during 2024 to 2032. Women are seeking hair sprays tailored to their hair type and specific needs, like humidity resistance or heat protection. Natural and organic formulas are in demand, with consumers favoring products free from harsh chemicals. Multi-purpose sprays offering additional benefits such as shine or UV protection are gaining popularity.
 

On the other hand, the male grooming market is expanding, with more men exploring hair care products. Men typically prefer sprays that provide a natural finish, adding texture without an overly styled look. Both men and women are influenced by social media trends.
 

North America region dominated the global hair setting spray market with a revenue share of around 26% in 2023 and anticipated to grow with a CAGR of around 8.1% during 2024 to 2032, owing to changing consumer preference, innovations, and market dynamics. Consumer are paying more attention to hair, leading to increased spending on hair care products. Brands are diversifying their product lines to include sprays that cater to different hair types and needs, such as humidity resistance, heat protection, and volumizing properties, attracting a broader audience.
 

On the other hand, the increasing acceptance of male grooming has opened a new consumer base. Brands are launching hair setting sprays specifically formulated for men, further driving market growth. Moreover, the rise of e-commerce has transformed consumers shop for hair products, providing easy access to a wide range of products, often with competitive pricing and convenience, boosting sales. As a result, the North American market is expected to continue its growth trajectory, fueled by evolving consumer preferences, product innovations, and effective marketing strategies.
 

North America: In terms of the country, the US dominates with an overall market share of around 79% in the North America hair setting spray market. The hair setting spray industry is experiencing growth due to increased focus on personal grooming. Consumers are investing in styling products to achieve desired looks, with the rise of at-home styling further boosting demand.
 

On the other hand, Canada hair setting spray industry expressing notable growth rate of around 8.3% in 2023. A significant trend in the market is the shift towards sustainable and organic products. Brands offering eco-friendly setting sprays are gaining popularity among environmentally conscious consumers.
 

Europe: The Europe hair setting spray market with a market share of around 30% in 2023 and anticipated to grow with a CAGR of around 8.4% during 2024 to 2032. The European hair setting spray industry is influenced by a combination of cultural, economic, and consumer trends.
 

In terms of country, Italy market expressing notable growth rate of around 9% in 2023. Italy, as a global fashion hub, significantly impacts hairstyling preferences, with consumers often seeking to replicate runway looks.
 

Asia Pacific: The Asia Pacific market for hair setting spray accounted for around 35% of the market share in 2023 and anticipated to grow with a CAGR of around 8.8% during 2024 to 2032. In the Asia Pacific region, economic growth, cultural factors, and evolving consumer preferences shape the market.
 

In terms of country, China is dominating the Asia Pacific hair setting spray market in terms of revenue share of around 32% during the 2023. Rising disposable incomes and an expanding middle class, leading to increased spending on personal grooming and beauty products.
 

On the other hand, India is emerging as a fastest growing country for the hair setting spray industry in terms of CAGR of 9.4% between 2024 to 2032. Growing urban populations resulting in greater exposure to beauty trends and higher demand for hairstyling products.