Global Hair Setting Spray Market Size, By Type, By Hair Type, By Consumer group, By Price, By End Use, By Distribution Channel Analysis, Share, Growth Forecast 2024 – 2032

Hair Setting Spray Market Size

The global hair setting spray market was valued at around USD 2.7 Billion in 2023 and is estimated to grow at a CAGR of around 8.4% from 2024 to 2032. As people focus more on hair styling, the demand for products that maintain and enhance hairstyles has grown. Hair setting sprays have become daily essentials, offering hold, frizz control, and longer-lasting styles. Brands are creating new formulas for different hair types, including options with natural ingredients and specific benefits like heat protection or added shine.
 

Additionally, the trend of at-home beauty treatments, especially since the pandemic, has increased the need for salon-quality products at home. This shift benefits hair setting sprays, which work for both professional and DIY styling. In many areas, higher disposable incomes allow people to spend more on premium hair care. Online shopping has also made it easier to find and buy these products, with e-commerce platforms offering variety, reviews, and convenience.
 

As a result, the market is set for robust growth, driven by increasing demand for styling products, social media, and beauty trend influences, growing male grooming market and E-commerce expansion.
 

Long-term hair spray use can lead to hair breakage and loss. It weakens hair strands, damages the cuticle, and may harm hair follicles. Allergic reactions are common, potentially causing scalp breakouts and skin irritation. These issues stem from the chemicals in hair sprays, which can negatively affect both hair and skin health. The beauty and personal care industry is highly competitive, with numerous brands vying for attention. This saturation can make it difficult for new entrants to gain market share and for established brands to differentiate themselves. Furthermore, the rise of counterfeit products can also pose major challenge, counterfeit products can damage brand trust and leave customers with inferior products that might harm their hair or skin.
 

Hair Setting Spray Market Trends

Hair care brands are increasingly adopting refillable, recyclable, or biodegradable packaging to reduce plastic waste. Some companies are exploring the use of recycled plastic or glass for packaging. Brands are incorporating sustainable ingredients such as plant-derived oils such as argan oil, coconut oil, biotin, adaptogens, and vitamins to promote hair health, strength, and manageability. Moreover, sustainability initiatives in the industry include using renewable energy sources in manufacturing, participating in recycling programs, and implementing eco-friendly practices throughout the supply chain. The growth of eco-friendly hair care products reflects increasing consumer demand for sustainable, environmentally conscious, and ethical options in the beauty industry.
 

Hair Setting Spray Market Analysis

Based on the type, the medium hold spray segment accounted for revenue of around USD 1.4 billion in 2023 and is estimated to grow at a CAGR of around 8.3% from 2024 to 2032.  Additionally, light hold hairspray is a lightweight styling product that manages flyaway, minimizes frizz, and provides long-lasting hold with a natural shine. Unlike traditional strong-hold hairsprays that rigidly set hair in place, flexible hold formulas create a soft, natural finish. This type of hairspray allows for easy restyling, as it keeps hair workable while maintaining excellent shape memory.
 

Users can brush out their hair and adjust their style without the stiff, crunchy effect often associated with conventional hairsprays, offering versatility and a more natural look throughout the day. On the other hand, strong-hold hairspray containing UV filters and quinoa, formulated to provide structure and maintain any hairstyle without compromising natural hair movement. However, if left on hair strands for extended periods, it may potentially cause damage.
 

Based on the consumer group, the women segment held around 62% of the market share in 2023 and is anticipated to grow at a CAGR of 8.4% during 2024 to 2032. Women are seeking hair sprays tailored to their hair type and specific needs, like humidity resistance or heat protection. Natural and organic formulas are in demand, with consumers favoring products free from harsh chemicals. Multi-purpose sprays offering additional benefits such as shine or UV protection are gaining popularity.
 

On the other hand, the male grooming market is expanding, with more men exploring hair care products. Men typically prefer sprays that provide a natural finish, adding texture without an overly styled look. Both men and women are influenced by social media trends.
 

North America region dominated the global hair setting spray market with a revenue share of around 26% in 2023 and anticipated to grow with a CAGR of around 8.1% during 2024 to 2032, owing to changing consumer preference, innovations, and market dynamics. Consumer are paying more attention to hair, leading to increased spending on hair care products. Brands are diversifying their product lines to include sprays that cater to different hair types and needs, such as humidity resistance, heat protection, and volumizing properties, attracting a broader audience.
 

On the other hand, the increasing acceptance of male grooming has opened a new consumer base. Brands are launching hair setting sprays specifically formulated for men, further driving market growth. Moreover, the rise of e-commerce has transformed consumers shop for hair products, providing easy access to a wide range of products, often with competitive pricing and convenience, boosting sales. As a result, the North American market is expected to continue its growth trajectory, fueled by evolving consumer preferences, product innovations, and effective marketing strategies.
 

North America: In terms of the country, the US dominates with an overall market share of around 79% in the North America hair setting spray market. The hair setting spray industry is experiencing growth due to increased focus on personal grooming. Consumers are investing in styling products to achieve desired looks, with the rise of at-home styling further boosting demand.
 

On the other hand, Canada hair setting spray industry expressing notable growth rate of around 8.3% in 2023. A significant trend in the market is the shift towards sustainable and organic products. Brands offering eco-friendly setting sprays are gaining popularity among environmentally conscious consumers.
 

Europe: The Europe hair setting spray market with a market share of around 30% in 2023 and anticipated to grow with a CAGR of around 8.4% during 2024 to 2032. The European hair setting spray industry is influenced by a combination of cultural, economic, and consumer trends.
 

In terms of country, Italy market expressing notable growth rate of around 9% in 2023. Italy, as a global fashion hub, significantly impacts hairstyling preferences, with consumers often seeking to replicate runway looks.
 

Asia Pacific: The Asia Pacific market for hair setting spray accounted for around 35% of the market share in 2023 and anticipated to grow with a CAGR of around 8.8% during 2024 to 2032. In the Asia Pacific region, economic growth, cultural factors, and evolving consumer preferences shape the market.
 

In terms of country, China is dominating the Asia Pacific hair setting spray market in terms of revenue share of around 32% during the 2023. Rising disposable incomes and an expanding middle class, leading to increased spending on personal grooming and beauty products.
 

On the other hand, India is emerging as a fastest growing country for the hair setting spray industry in terms of CAGR of 9.4% between 2024 to 2032. Growing urban populations resulting in greater exposure to beauty trends and higher demand for hairstyling products.
 

Hair Setting Spray Market Share

In 2023, key companies like Keune, Wella Professionals, Tresemme, Schwarzkopf Professional and Bumble and bumble held a combined market share of 3%-5%. These companies are actively engaging in mergers, acquisitions, facility expansions, and collaborations to enhance their product portfolios, reach more customers, and strengthen their market positions. Manufacturers are investing in research and development to create hair styling products with multifunctional benefits, including UV protection, humidity resistance, and hair repair properties. A growing trend towards organic and natural ingredients is emerging, appealing to health-conscious consumers. Additionally, eco-friendly packaging and convenient applicators are gaining importance among consumers in the hair styling product market.
 

Hair Setting Spray Market Companies

Major companies operating in the global hair setting spray industry include:

• Adonis 
• Alfaparf Milano Professional
• Aveda
• Bblunt
• Bumble and bumble.
• Frigid Fluid Company 
• HSA Cosmetics
• John Paul Mitchell Systems
• Keune 
• L'Oréal
• Moroccanoil 
• Oribes
• Schwarzkopf Professional
• Tresemme
• Wella International          
   

Hair Setting Spray Industry News

• In June 2024, Bumble and bumble, a top hairstyling brand, has entered the U.S. Amazon Premium Beauty store. This move brings their high-quality products and styling expertise to new consumers in the U.S. market. Prime members get fast, free shipping on all orders. Shoppers can access Bumble and bumble's hair tips and advice from expert stylists through the Amazon platform.
   
• In June 2023, Henkel Consumer Brands (Schwarzkopf Professional) is bringing its global brand Taft to India, stepping into the hair styling and male grooming markets. The company is rolling out eighteen new products, including waxes, gels, mousses, and hairsprays. While designed for all, these products have a special focus on male consumers, marking Henkel's entry into India's growing men's grooming sector.
   

This hair setting spray market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) (Million Units) from 2021 to 2032, for the following segments:

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Market, By Type

• Light hold spray
• Medium hold spray
• Strong hold spray  

Market, By Hair Type

• Curly
• Straight
• Normal
• Thin
• Oily
• Others (all hair type etc.)  

Market, By Consumer Group

• Men
• Women
• Unisex

Market, By Price

• Low
• Medium
• High  

Market, By End Use

• Individual
• Professional  

Market, By Distribution Channel

• Online
  • E-Commerce sites
  • Company website 
• Offline
  • Department stores
  • Beauty supply stores
  • Others (boutique shops etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea 
• Latin America
  • Brazil
  • Mexico
• MEA
  • Saudi Arabia
  • UAE
  • South Africa