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Hair Scrunchies Market Size
Hair Scrunchies Market size was valued at USD 27 million in 2023 and is anticipated to register a CAGR of over 5.4% between 2024 and 2032. Changing fashion trends and the cyclical nature of retro styles have led to the resurgence of hair scrunchies as popular accessories.
Hair scrunchies come in various colors, patterns, and materials, providing a versatile accessory that complements different outfits and styles. Hair scrunchies are often perceived as a more comfortable alternative to traditional hair ties or elastics, as they are softer on the hair and reduce breakage. Scrunchies are gentler on the hair shaft, reducing the risk of damage and breakage compared to tighter hair ties or elastics.
Influencers and celebrities often showcase and endorse hair scrunchies, leading to increased visibility and adoption among their fan base. Hair scrunchies appeal to a wide range of age groups, from young girls to adults, contributing to their widespread adoption across demographics.
The market may become saturated with numerous brands and products, leading to intense competition. New entrants may find it challenging to differentiate themselves. Fashion trends are dynamic, and the popularity of specific accessories, including hair scrunchies, can be influenced by rapid shifts in consumer preferences.
Why is the demand for fabric based hair scrunchies increasing?
Fabric segment held the dominant market share worth USD 17 million in 2023 and is anticipated to grow through the years, owing to the comfort and softness offered by these scrunchies.
How big is the hair scrunchies market?
The hair scrunchies industry was valued at USD 27 million in 2023 and is anticipated to register a CAGR of over 5.4% between 2024 and 2032, driven by changing fashion trends and the cyclical nature of retro styles.
What factors are pushing the growth of North America hair scrunchies industry?
North America hair scrunchies market held a revenue share of 23% in 2023 and is expected to grow substantially till 2032, owing to their inexpensive nature.
Which companies define the competitive landscape of hair scrunchies industry?
Claire's Stores Inc., Emi Jay, Inc., Etsy, Inc., Forever 21, Inc., Goody Products, Inc., Invisibobble GmbH, Kitsch, LLC, L. Erickson USA, Inc., Madewell (J. Crew Group, Inc.), Mimi's The Look, LLC are some of the major industry contenders.