Hair Removal Products Market Size - By Product Type, By Price Range, By Consumer Group, By End Use Analysis, Share, Growth Forecast, 2025 - 2034

Hair Removal Products Market Size

The global hair removal products market was estimated at USD 15.3 billion in 2024. The market is expected to grow from USD 16 billion in 2025 to USD 24.6 billion in 2034, at a CAGR of 4.9%.
 

Increased awareness towards body grooming and cleanliness, particularly in the younger generations, has increased demand for hair removal products. Advances in technology such as pain-free lasers and advanced epilators not only enhanced customer experience but also increased efficiency, leading to increased consumer investment. According to this statistic based on the U.S. Census data and Simmons National Consumer Survey (NHCS), 26.30 million Americans used hair removal products (bleaching, depilatories or waxing) in 2020. This figure is anticipated to decrease to 24.27 million in 2024.
 

Furthermore, consumer spending on grooming is further boosting the hair removal product market growth during forecasted period. As per the Attest U.S. Beauty & Grooming consumer survey, American men are increasingly shopping for makeup 54% of Americans interact with beauty & grooming brands on social media.
 

A significant 35% of men aged 26-40 say they shop for makeup at least once a month, and nearly half of all Millennial men buy it at least occasionally. American consumers are most likely to say they spend between $26-50 per month on beauty/grooming products (27%), while the next largest percentage (23.5%) spend just $10-25 monthly.
 

Hair Removal Products Market Trends

• One of the newest hair removal wax trends is increasing orders for pre-packaged wax strips, which are simple and convenient to use for customers, especially during the post-pandemic era.
   
• There is also a general trend towards organic and natural content in wax preparations due to growing consumer demand for green and healthy products.
   
• Product innovation developments, including coloured and fragrant waxes, are improving consumer experience and broadening market opportunity. In addition, innovation in waxing methods and tools is further defining the market dynamics, while maintaining efficiency and effectiveness in hair removal procedures.
   
• Veet is launching its new range hair removal cream Veet Pure, this new product range is a landmark for Veet, delivering a salon-smooth finish in just 5 minutes and giving consumers a no-compromise hair removal solution.
   

Hair Removal Products Market Analysis

The hair removal products market by product type is segmented into cream, wax, shaving gels & foams, and devices. In 2024, the wax segment dominates the market generating revenue of USD 5.8 billion and cream segment is expected to grow at CAGR of around 4.9% during the forecast period 2025 to 2034.
 

• Hair removal creams are a fast-growing option among people looking for a hassle-free and efficient hair removal solution. As a pain-free alternative to the conventional approaches of shaving and waxing, these creams are also a preferred choice among many. The simplicity of application, as well as the improvement in formulation, is responsible for the booming market of hair removal creams across all segments.
   
• There has been a noticeable trend in the last few years of consumer choice moving towards organic and natural products, and hair removal cream market is no exception to this phenomenon. This has been driven by an increased awareness of the possible health risks associated with synthetic chemicals common in the conventional hair removal creams. More and more consumers are looking for products that contain no harmful chemicals like parabens, sulfates, and artificial fragrances. This change is not a fleeting trend but an indication of a larger trend towards healthier and more sustainable lifestyles.
   
• Nair introduced Prep & Smooth Face, a new one-step product designed to make it easy for consumers to remove facial hair and have a smooth surface for skincare and makeup application. As the first depilatory face with added skincare properties, the groundbreaking formula is suitable for every skin type and contains skin-nourishing ingredients to make everyone feel great in their own skin. Within only five minutes, Nair Prep & Smooth Face smoothest and exfoliates face at home, enabling user to gain affordable salon-quality results with casual of wax or razor blades.  
   

According to the end use, the hair removal products market is segmented into personal use and professional use. Personal use made up 63% of the market in 2024, due to increased awareness towards body grooming and cleanliness.
 

• The rise in consumer consciousness regarding the potential health risks posed by chemical cosmetics has also been reflected heavily on the market for hair removal products. Health-conscious buyers are more cautious about the components of their skin care products and seek alternatives that will not sacrifice their health. This is also fueled by the increasing amount of information available through social media, beauty blogs, and online reviews, which allow consumers to make informed choices.
   
• Consumer trends in the hair removal products industry are varied and determined by a number of factors including age, gender, and lifestyle. The industry serves a broad category of consumers both men and women, with women constituting the major consumers. Yet, there is an emerging trend of men's use of hair removal creams based on evolving beauty standards and rising awareness of personal care. Based on recent statistics, the market for hair removal products among men is increasing, thereby driving the overall market growth.
   
• Based on age groups, young consumers, especially those between 18-35 years, are more likely to adopt hair removal products because of their ease of use and efficiency. Also, the growing disposable income and improving awareness of personal grooming among middle-class consumers are fueling the demand for hair removal creams.
   

According to the consumer group, the hair removal products market is segmented into men and women. Women made up 77% of the market in 2024, due to high spending on grooming and beauty products.
 

• Women have long been the dominated consumers of hair removal products, fueled by standards of beauty promoting smooth, hairless skin.
   
• Demand for waxing, shaving, depilatory creams, and sophisticated electronic equipment continues among women, especially since the emergence of at-home beauty treatments.
   

With about 78% of the North American hair removal products market share and estimated USD 4.4 billion in revenue, the United States led the hair removal products market in 2024. The expansion of the U.S. hair removal products market is primarily driven by heightened awareness of hair removal products, spanning from traditional methods like shaving and waxing to modern solutions such as laser hair removal.
 

• Personalized advertising and targeted promotion are becoming more and more dominant in the American market of hair removal creams. By leveraging data science and artificial intelligence technology, companies can provide personalized marketing platforms depending on their online behavior and preferences.
   
• Some brands in America have AI-powered platforms that scan the skin type and hair removal requirements of the customer and offer personalized products and advice. Such customization maximizes consumer experience and repeat purchase chances. Targeted marketing on social media and e-commerce websites also enables brands to reach out to potential customers more efficiently, leading to increased conversion rates.
   
• Beauty and skincare professionals are collaborating with brands to endorse products and gain visibility. The collaborations are usually product reviews, tutorials, and sponsored posts, which enhance brand credibility and visibility.   
   

Europe: The market growth of the European hair removal products market is being driven by various driving factors, such as personal grooming awareness, technological advances, and shifts in consumer demand. Rising importance to self-care and aesthetics has pushed both genders towards searching for easy and effective solutions to remove their hair.   
 

Asia Pacific: There is increasing need among men in the region to get personal grooming, and therefore there is increased demand for hair removal products specifically for male consumers. Companies are responding to this by developing products appropriate for the skin type of men and their preferences.  
 

Hair Removal Products Market Share

• The top five companies in L'Oréal, Procter & Gamble, Unilever, Shiseido, Johnson & Johnson and they collectively hold a share of 15%-20% in the market.
   
•  These companies continue to acquire and merge with others, expand facilities, and make various collaborations to increase their product offerings, access customer bases, and secure their market positions.
   
• Conair introduce the new line of professional-grade hair removal tools designed specifically for women who want the same great power, performance and accuracy as tools designed for men. An ergonomically shaped rubber handle that comfortably fits in the palm of the hand for maximum comfort and control, dry or in the shower.
   
• Panasonic Marketing Middle East & Africa (PMMAF) reaffirmed its dedication of MEA market growth and consumer wellness in its regional convention, hosted in Dubai, which launched the new global tagline of the brand - "Live Your Best." The brand aims to increase regional market share to support the changing needs of the customer with solutions making homes, public spaces, and businesses a healthy and convenient environment.
   

Hair Removal Products Market Companies

Major players operating in the hair removal products industry are:

• Beiersdorf
• Braun
• Conair
• CurrentBody
• CyDen
• Epilady
• Home Skinovations
• L'Oréal
• Panasonic
• Philips
• Procter & Gamble
• Reckitt Benckiser
• Shiseido Company
• Spectrum Brands
• Tria Beauty   
   

To improve the services and hair removal products market share key players are constantly investing in technological activities and are also entering into partnerships to provide improved and better solutions for the customers. These investments are benefiting both companies and customers as they help develop and offer solutions as per the changing technological trends and thus the customer requirements.
 

Philips broadens its female grooming line with the introduction of the new gentle facial hair remover, the Philips BRR454 Facial Hair Remover. The product is shipped with the 360° Hypoallergenic head technology of Philips that provides a gentle hair removal experience. With this introduction, Philips is looking to address the multitasking women and provide them with the tools and support to enable them to feel their best. The BRR454 Facial Hair Remover carefully removes facial hair from the upper lip, chin, cheeks, and jawline.
 

Spectrum Brands Holdings has declared a plan to spin off its Home & Personal care ("HPC") business. Upon separation, Spectrum (Stub Co.) will remain dedicated to its pure-play Pet, and Home & Garden businesses, including well-known brands like Tetra, FURminator, DreamBone, Garden Safe, EcoLogic, Real-Kill, etc. Conversely, the HPC business (NewCo.) will become an independent platform serving daily household needs with a primary focus on personal care appliances, shaving & grooming products, batteries, and some specialty items under brands like Remington, George Foreman, Russell Hobbs etc.
 

Hair Removal Products Industry News

• In October 2024, CurrentBody finalized the acquisition of Tria Beauty. Tria was an extremely early innovator in at-home laser technology and went on to create an excellent at-home skin rejuvenating laser. CurrentBody has disrupted skincare routines through cutting-edge beauty technology.
   
• In January 2024, Panasonic introduced its new Palm Shaver and new accessories for its best-selling Multishave, both of which are perfect for use-at-home or on-the-go. Panasonic Palm Shaver (ES-PV6A-W) is a discreet, five-bladed shaver that fits perfectly into the palm of your hand.
   
• In August 2023, L'Oréal finalized the acquisition of Aesop, a unique luxury beauty brand. Established in Melbourne, Australia, in 1987, Aesop has expanded to nearly 400 retail outlets worldwide, with approximately 280 standalone stores and 100 department store concessions. The acquisition will enhance L'Oréal's luxury beauty portfolio by increasing its footprint in major markets across the globe.
   
• In April 2024, Panasonic's Multishape Series: Modular Personal Care System received the coveted "Gold" award at the International iF Design Award. This award is a testament to Panasonic's leadership position in personal grooming. The Multishape Series has a universal grooming system, enabling users to quickly change between different grooming heads like shavers, trimmers, and toothbrushes all housed in one device.  
   

This hair removal products market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Cream
• Wax
• Shaving gels & foam
• Devices
  • Razors
  • Epilators
  • Laser hair removal devices
  • Trimmers
  • Others (intense pulsed light devices, etc.)   

Market, By Price Range

• Low
• Medium
• High      

Market, By Consumer Group

• Men
• Women      

Market, By End Use

• Personal use
• Professional use
  • Salons and spas
  • Medical aesthetics clinics
  • Others (beauty clinics, etc.)     

Market, By Distribution Channel

• Online
  • E-Commerce
  • Company website 
• Offline
  • Supermarkets and hypermarkets
  • Specialty stores
  • Other retail stores     

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa