Hair Perfume Market

Hair Perfume Market Size

The global hair perfume market size was estimated at USD 12.6 billion in 2024. The market is expected to grow from USD 13.3 billion in 2025 to USD 22.7 billion in 2034, at a CAGR of 6.1%. The market is driven by surging awareness about personal grooming and hygiene among consumers, expansion of premium and luxury products along with changing lifestyle and fashion trends.

With rising awareness of personal grooming and self-care among consumers, the demand for products such as hair care along with hair perfume is on rise. Hair perfumes provide a convenient and luxurious means of boosting personal attractiveness. With evolving fashion trends, individuals are looking for products that reflect their personal style. Hair perfumes provide a fresh, stylish means of smelling wonderful while having fresh hair. Also, the products are viewed as an accessory that goes well with overall appearance.

Increasing demand for natural and organic products is majorly boosting the growth in the overall global hair care market. Consumers are becoming more aware of the ingredients used in their hair care products and hence are demanding products that are natural and organic in nature, as they are perceived to be safer and healthier for hair. According to Ulta’s Beauty Consumer Insights survey for the year 2023, it found that 90% of Gen Z and younger millennials expect to buy into the products offered in the clean beauty category over the next few years.

More than 50% of Gen Z is cautiously evaluating the ingredients of beauty products before making a purchase. Technology is helping make this change by giving a way for brands to assure transparency of their sourcing and manufacturing practices. According to the Centre for the Promotion of Imports (CBI), nearly all large cosmetics companies have implemented programmed on sustainability, and many of them are setting ambitious targets to reduce their environmental impacts and resource use, indicating that sustainability has entered the mainstream.

The premium and luxury segments of the beauty market have been expanding, with consumers prepared to be willing to invest in high-end, long-lasting scents for their hair. Hair perfumes are typically positioned by luxury brands, high-end accessories.

Hair Perfume Market Trends

• Perfumes for hair, which use lower fragrance strengths and alcohol concentrations, are gaining popularity among the customers. The expanding market need for lower concentrations of fragrance and alcohol is addressed by manufacturers bringing new formulations to hair perfume.
  
• This also addresses the higher demand for luxury made affordable. To those consumers who favoured fragrance avoid buying costly perfume, hair perfumes offer an access point to costly fragrances at a cheaper rate.
  
• Brands such as Negin Mirsalehi's Gisou are leading this scent revolution with its Honey Infused Hair Perfume, which pairs the benefits of actual honey with a sweet, long-lasting scent. Also, environmentally friendly Korean brand Toun28 is pushing the boundaries of hair scent with its Hair Perfume that contains crystallized plant oils that explode on touch, providing a sensory experience that's both new and efficient.
  

Hair Perfume Market Analysis

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The market by form is segmented into spray, cream, gel, oil, and others. In 2024, the spray segment dominates the market generating revenue of USD 8.2 billion and cream segment is expected to grow at CAGR of around 5.9% during the forecast period 2025 to 2034.

• Spray hair perfume is the most widely used form because of their simplicity and rapid application. Spray hair perfume even application of fragrance possible, and thus they are suitable for daily application.
  
• Hair perfumes in the cream form are gaining popularity with customers who require additional benefits besides fragrance. Cream hair perfume typically contains moisturizing components or conditioners that condition and moisturize the hair.
  
• Hair perfume oils are growing in popularity, especially in the luxury beauty industry. Hair perfume in the form of oil provides a stronger fragrance experience and is desired by those who want extra shine and moisture as well as fragrance.
  

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According to the consumer group, the hair perfume market is segmented into men, women, and unisex. Women made up 69% of the market in 2024, due to rising personal grooming and demand for natural ingredients.

• Women hair perfumes tend to contain a broad variety of fragrances, such as floral, fruity, oriental, sweet, and fresh scents. The demand for women hair perfumes is boosted by the rising demand for luxury and premium beauty products. Women are becoming more willing to spend money on quality, long-lasting fragrances that complement their overall beauty and self-care routine.
  
• Men segments for hair perfumes usually emphasize softer, woody, musky, and earthy notes such as sandalwood, cedarwood, tobacco, and spices. hair perfume fragrances for men category are more masculine and less floral or sweet than those of women's fragrances.
  
• As personal grooming becoming more common in men, there is a rise in demand for men's grooming products, which include hair perfumes. Increasingly, people prefer extra self-care procedures beyond simple hair care, and hair perfume is considered an optional luxury.  
  
• The Estée Lauder Companies announced an exclusive agreement with Exuud to pioneer a smart fragrance expression hardware platform. The technology will be implemented into Estée Lauder Companies fragrance portfolio by the end of 2025.
  

According to the price, the hair perfume market is segmented into low, medium and high. Medium priced segments made up 33% of the market in 2024, due to affordability.

• Low priced hair perfumes segment typically target economical customers who are in search of budget-friendly, daily use products. Low priced hair perfumes tend to be bought by younger buyers, new consumers of hair perfumes, or customers in need of a cheap, convenient product. The fragrance within the low-price segment tends to be milder and less complex. Popular notes are typically fruity, fresh, or floral in nature and meant to suit the masses.
  
• Medium-priced hair perfumes target the mass market and appeal to those consumers who are prepared to pay more than the minimum for a better-quality product but still desire a product that provides good value for money.  Medium-priced hair perfumes have more developed and longer-lasting fragrances than low-priced ones.  
  

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With about 80% of the North American hair perfume market share and estimated USD 3.7 billion in revenue, the United States led the market in 2024. The expansion of the U.S. market is primarily driven by advancement in fragrance formulation, consumer spending hair care products and rising awareness towards personal grooming.

• U.S. consumers are turning towards clean beauty products that are chemical-free, and organic and sustainable ingredients are becoming their preference. Customized hair care for individual needs is also becoming popular.
  
• The rise and popularity of natural and clean beauty movements have generated increased interest in transparency and sourcing of ingredients, and therefore consumers are likely to gravitate towards brands that share this value.
  
• Furthermore, consumer spending on hair care products is also affecting the overall demand for market. According to the Global Cosmetics Industry survey shows that forty-seven percent of consumers spend less than $30 per month on their hair and scalp care products, with 16% spending between $31 and $45. Just 13% spend between $46 and $65 monthly, while 24% spend more than that on a monthly basis.
  

Europe: Surging consumer interest in personal grooming and self-care along with the increased focus on high end luxury products have contributed to the European hair perfume market's robust growth. According to the Centre for the Promotion of Imports Europe (CBI), nearly all large cosmetics companies have implemented programmed on sustainability, and many of them are setting ambitious targets to reduce their environmental impact and resource use, indicating that sustainability has entered the mainstream. European consumers, especially in France, Italy, and the UK, are the top countries preferring luxury, high-end beauty products.

Hair Perfume Market Share

• The top five companies in Gucci, Chanel, Unilever, Shiseido, Yves Saint Laurent and they collectively hold a share of 10%-15% in the market.
  
• These companies continue to acquire and merge with others, expand facilities, and make various collaborations to increase their product offerings, access customer bases, and secure their market positions.
  
• LVMH-owned company Kendo Holdings introduced "Fenty Hair." Fenty Beauty, famous for its diverse array of more than 40 shades of foundations, is further supporting diversity with its latest brand.
  
• Kao introduced its new hair care brand, "melt," which provides "beauty care for relaxing moments." Kao is going to roll out additional brands and rebrand some to renovate its Hair Care business segment with a vision to position it as a main growth driver.
  

Hair Perfume Market Companies

Major players operating in the hair perfume industry are:

• Aerin
• Balmain
• Byredo
• Chanel
• Dior
• Diptyque
• Estée Lauder Companies
• Gucci
• Kao
• Maison Francis Kurkdjian
• Oribe
• Shiseido
• Unilever
• Viktor&Rolf
• Yves Saint Laurent       
  

To improve the services and market share key players are constantly investing in technological activities and are also entering into partnerships to provide improved and better solutions for the customers. These investments are benefiting both companies and customers as they help develop and offer solutions as per the changing technological trends and thus the customer requirements.

Balmain Beauty has developed fragrances in partnership with Estée Lauder Companies. This new project highlights the French luxury fashion house’s upcoming “luxury fragrance experience”, which it has created in partnership with licensee Estée Lauder Companies (ELC).

French fragrance house Diptyque officially enters the Indian market with an immersive retail store. With its carefully curated décor objects and furniture, this fragrance store is a physical manifestation of Diptyque’s universe.

Hair Perfume Industry News

• In February 2023, Shiseido Company has launched “SHIFT 2025 and Beyond,” a medium-term strategy centered on the three years from 2023 to 2025. With “SHIFT 2025 and Beyond”, the Company will take the next three years under a new management structure to shift itself from “Defense” to “Offense” and ensure further growth to “Be a Global Winner with Heritage.”
  
• In January 2023, Unilever acquired a 51% controlling stake in Zywie Ventures Private Limited, which trades as OZiva. OZiva is a prominent player in the consumer wellness category, famous for its portfolio of plant-based and clean-label products. The brand focuses on Lifestyle Protein, Hair & Beauty Supplements, and Women's Health.
  
• In November 2022, The Estée Lauder Companies announced that it has entered into an agreement to acquire the Tom Ford brand. Tom Ford Beauty, which was launched by ELC for the first time in 2006, is a legendary luxury beauty brand featuring a highly distinctive range of fragrance, makeup, and skin care that embodies Tom Ford's distinctive vision of modern glamour, realized with ultimate craftsmanship.  
  

This hair perfume market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2034, for the following segments:

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Market, By Form

• Spray
• Cream
• Gel
• Oil
• Others (wax etc.)    

Market, By Capacity

• Below 25 ml
• 25 ml - 50 ml
• Above 50 ml      

Market, By Fragrance Type

• Floral fragrances
• Citrus fragrances
• Fruity fragrances
• Woody fragrances
• Others (gourmand fragrances, herbal fragrances etc.)      

Market, By Price Range

• Low
• Medium
• High      

Market, By Consumer Group

• Men
• Women
• Unisex       

Market, By Distribution Channel

• Online
  • E-commerce
  • Company website
• Offline
  • Supermarkets/hypermarkets
  • Drugstores/pharmacies
  • Other (department stores, salons etc.)    

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa