Hair Care Market - By Product Type, By Ingredient, By Hair Type, By Consumer Group, By Price, By End Use, By Distribution Channel Analysis, Share, Growth Forecast, 2025 - 2034

Hair Care Market Size

The global hair care market size was estimated at USD 93.9 billion in 2024. The market is expected to grow from USD 96.7 billion in 2025 to USD 128.7 billion in 2034, at a CAGR of 3.2%. The market is driven by rising demand for natural and clean personal care products, surging demand of male grooming trends, increasing consumer spending on personal care.
 

The surging market for hair care products is fueled by the increased expenditure by consumers on personal care products. Consumers have become more informed with regard to personal care and recognized its significance in health and well-being. Increasing demand for natural and organic products is majorly boosting the growth in the global market. Consumers are becoming more aware of the ingredients used in their hair care products and as a result there is a rising demand for products that are natural and organic in nature, as they are perceived to be safer and healthier for hair.
 

According to Ulta’s Beauty Consumer Insights survey for the year 2023, it found that 90% of Gen Z and younger millennials expect to buy into the products offered in the clean beauty category over the next few years. More than 50% of Gen Z is cautiously evaluating the ingredients of beauty products before making a purchase. Technology is helping make this change by giving a way for brands to assure transparency of their sourcing and manufacturing practices.
 

According to the Centre for the Promotion of Imports (CBI), nearly all large cosmetics companies have implemented programmed on sustainability, and many of them are setting ambitious targets to reduce their environmental impacts and resource use, indicating that sustainability has entered the mainstream. The American Chemical Society states that natural emollients hold the largest share, in terms of value and volume, of the natural cosmetics ingredient market.
 

Hair Care Market Trends

• Hair care companies are launching peptide-based serums and treatments, tapping into amino acid technology used in skincare to enhance hair well-being. They address growth, strength, and damage repair at the molecular level.
   
• Furthermore, leave-in treatments with soy protein are gaining popularity for detangling, protecting, and strengthening hair, reducing split ends and breakage, especially for longer, thicker hair. As self-care and haircare industries grow, consumers are increasingly aware of ingredients and their effects.
   
• Cosmetics brands are also incorporating microbiome-friendly formulas with probiotics, prebiotics, and stem-cell ingredients to balance scalp pH and enhance its natural protective barrier.
   

Trump Administration Tariffs

• U.S. President Trump has implemented tariff on all products. UK will be subject to additional 10% tariff rates, the supply chains that enable cosmetic and personal care products to reach consumers have become increasingly global. Products originating from the EU will be subject to higher rates at 20%, and products from China at 34%.
   
• Higher tariffs threaten to break the delicate supply chains in the industry, boosting the price of internationally sourced ingredients, packaging, and finished products. These added expenses may hinder innovation, prompting brands to reformulate to local substitutes or postpone new-product launches.
   
• Independent beauty companies, without the financial flexibility of large conglomerates, are especially susceptible to these changes, which may decrease competition and diversity in the marketplace. As prices increase, consumers may turn to private-label offerings, domestic brands, or simplified beauty regimens, further complicating the industry landscape.
   

Hair Care Market Analysis

The market by type is segmented into shampoo, conditioner, hair styling products, hair color and others. In 2024, the shampoo segment dominates the market, generating revenue of USD 36.4 billion and is expected to grow at CAGR of around 3.6% during the forecast period 2025 to 2034.
 

• Consumers are opting for shampoos that are produced from natural, organic, and clean ingredients. As awareness of skin and hair strength grows, products without sulfates, parabens, and artificial fragrances are becoming highly preferred. Shampoos for specific hair concerns such as dandruff, thinning hair, dryness, or damage are popular, fueling demand for customized hair care solutions.
   
• Conditioners that repair and strengthen to mend color-treated, heat-damaged, or weathered hair are becoming increasingly popular. Non-greasy styling withholds, and texture is also popular.
   
• Hair products that function in multiple areas such as hold, shine, thermal protection, and moisturizing are in high demand. The shift in beauty towards textured, full-bodied hairstyles, particularly with natural and curly locks, has fueled the demand for sea salt sprays, root lifters, and volumizing mousses.
   

The hair care market by end users is segmented into individual and commercial. Commercial segment made up 75% of the market in 2024.
 

• Commercial market is adopting higher-quality, salon-level hair care products for their increased effectiveness. They have formulations with the latest technologies that repair, add shine, and provide long-term benefits.
   
• In addition, people are increasingly interested in hair care products with natural, organic, and non-toxic ingredients. Customized hair care for different hair types and issues, such as dry hair, oily hair, curly hair, straight hair, or color-treated hair, is also on trending. This trend is driving brands to introduce more customized products. The individual segment is also moving towards online shopping, with consumers preferring the ease of e-commerce sites and direct-to-consumer brands.
   
• For the broader category of beauty, the average woman leaves her home each day having used at least 16 facial care or cosmetics products and spends ~$200,000-$300,000 in a lifetime or an estimated $250 per month on skincare and cosmetic products.  
   

In terms of the ingredient, the hair care market is segmented into organic and synthetic. Synthetic hair care segment dominates the market in 2024.
 

• Increasing demand for natural and organic products is majorly boosting the growth in the global market. Consumers are becoming more aware of the ingredients used in their personal care products and hence demanding products that are natural and organic in nature are gaining momentum.
   
• The hair care segment holds the largest revenue share. There's a movement away from traditional, petrochemical-derived ingredients to solutions that put a premium on environmental responsibility without compromise in product efficacy.
   
• Commitment to adopting vegetable oils, microbial fermentation products, and bio-catalytic processes reflects many benefits, from increasing hydration capabilities to reducing environmental impact.
   

In terms of country, the United States led the hair care market with about 79% of the North American market share and estimated USD 22.2 billion in revenue during 2024. The expansion of the U.S. market is primarily driven by increasing awareness of hair health, demand for natural products, the rise of at-home treatments, personalized solutions, and specialized treatments.
 

• Consumers across the U.S. are becoming more aware of the ingredients used in their personal care products and hence are demanding products that are natural and organic in nature, as they are perceived to be safer and healthier for the skin.
   
• Personalized hair care based on specific requirements, such as color-treated or curly hair and alopecia, is trending more and more. Hair growth and anti-hair loss treatments are also gaining momentum with manufacturers introducing more targeted products. Additionally, the trend of scalp health is increasing, with exfoliating, moisturizing, and balancing products going mainstream.
   
• According to Ulta’s Beauty Consumer Insights survey for the year 2023, it found that 90% of Gen Z and younger millennials expect to buy into the products offered in the clean beauty category over the next few years. More than 50% of Gen Z is cautiously evaluating the ingredients of beauty products before making a purchase. Technology is helping make this change by giving a way for brands to assure transparency of their sourcing and manufacturing practices.
   

Europe: The rising demand for personal care products across the globe attracted counterfeits products. These fake products pose serious risks to consumers, which often contain harmful substances like arsenic and lead. Counterfeit personal care are fake products designed to mitigate genuine ones, including packaging and branding.
 

The European Union has implemented regulations in place concerning track and trace to fight counterfeiting, ensuring the safety of the product. Indeed, measures by the EU Falsified Medicines Directive part of FMD were laid out to verify prescription medicines and some cosmetic products. Moreover, the EU Cosmetics Regulation (EC) No 1223/2009 ensures traceability within the EU market and sets out obligations for manufacturers and importers of cosmetic products.   
 

Hair Care Market Share

• The top five companies in Estée Lauder, Loreal, Unilever, Procter & Gamble, Shiseido and they collectively hold a share of 30%- 35% in the market.
   
• These companies continue to acquire and merge with others, expand facilities, and make various collaborations to increase their product offerings, access customer bases, and secure their market positions.
   
• Shiseido launched its first cosmetics brand in India in almost a decade, bringing popular line NARS Cosmetics to local beauty shops as it seeks to carve out a share of the booming consumer market.  
   
• Reliance's beauty platform Tira announced the launch of globally luxury skincare and haircare brand Augustinus Bader in India. As per the company statement Augustinus Bader collection is available exclusively on Tira online and in select Tira stores in Mumbai, Delhi, Hyderabad, and Bengaluru.
   

Hair Care Market Companies

Major players operating in the hair care industry are:

• Aveda
• Avon
• Coty
• Estée Lauder
• Henkel
• Johnson & Johnson
• KAO Group
• Loreal
• LVMH
• Paul Mitchell
• Procter & Gamble
• Redken
• Revlon
• Shiseido
• Unilever        
   

To improve the services and market share key players are constantly investing in technological activities and are also entering into partnerships to provide improved and better solutions for the customers. These investments are benefiting both companies and customers as they help develop and offer solutions as per the changing technological trends and thus the customer requirements.
 

Coty is expanding its operations in the Indian market, focusing on its Prestige and Consumer Beauty segments. This expansion includes establishing a new team and office in India and partnering with House of Beauty for distribution and marketing. Coty’s decision to expand in India is influenced by the region’s growing market for prestige beauty products. The company’s partnership with House of Beauty will utilize their expertise in promoting and distributing premium beauty brands in South Asia.
 

Henkel launched first B2B2C hyper-personalized professional hair care brand SalonLab&Me. The consultation for all hyper-personalized products is based on a professional hair analysis, which is carried out individually by a hairdresser using the SalonLab Smart Analyzer. Thereby, the company combines in-salon hair consultation with convenient online shopping experience in a new business-to-business-to-consumer (B2B2C) business model.
 

Hair Care Industry News

• In July 2024, TRESemmé, part of Unilever, launched "Lamellar Shine," a new hair care line in the UK, Argentina, Mexico, and Brazil. Featuring Lamellar molecule technology, it enhances shine across all hair types without adding weight, as proven in trials.
   
• In July 2024, Aveda introduced a five-product anti-hair loss system, including exfoliating shampoo, thickening conditioner, revitalizing scalp serum, fortifying leave-in treatment, and thickening foam.
   
• In June 2024, LVMH-owned Kendo Holdings launched "Fenty Hair." Fenty Beauty, known for its inclusive range of over 40 foundation shades, continues its commitment to diversity with this new brand.
   
• In April 2024, Kao launched its new hair care brand, "melt," offering “beauty care for relaxing moments.” Kao plans to introduce more brands and rebrand existing ones to revamp its Hair Care division, aiming to make it a key growth driver.  
   

This hair care market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Shampoo
• Conditioner
• Hair styling products
  • Hair mousse
  • Hair spray
  • Hair serums
  • Hair oil
  • Others (hair gel etc.)
• Hair color
• Others (hair mask etc.)

Market, By Ingredient

• Organic
• Synthetic   

Market, By Hair Type

• Straight hair
• Curly hair
• Wavy hair
• Others (thick hair etc.)    

Market, By Consumer Group

• Men
• Women
• Kids    

Market, By Price

• Low
• Medium
• High   

Market, By End Use

• Individual
• Commercial
  • Salons and spas
  • Hotels and resorts
  • Other (cosmetology institutes, etc.)   

Market, By Distribution Channel

• Online
  • E-commerce
  • Company owned website
• Offline
  • Supermarkets & hypermarkets
  • Specialty stores
  • Others (department stores etc.)            

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa