Growlers Market Size

Growlers Market size was valued at around USD 530.1 million in 2022 and is estimated to register 3.7% CAGR between 2023 and 2032. The rise of craft beer and microbreweries has increased the demand for growlers. Consumers often prefer to take home freshly brewed craft beer in growlers, maintaining the beer's quality and supporting local breweries. Growlers can be customized with unique designs, logos, and labels, making them attractive for businesses as promotional items or personalized gifts for consumers.

Growlers are often made of glass, stainless steel, or other reusable materials, making them a sustainable and eco-friendly alternative to single-use beer bottles or cans. Environmentally conscious consumers seek out such packaging options, contributing to the demand for growlers.

Growlers are subject to various regulations and health standards, varying from region to region. Complying with these regulations can be challenging for businesses, especially when selling alcoholic beverages or other beverages requiring specific packaging and labeling. Growlers need to be thoroughly cleaned and sanitized between uses to prevent contamination and ensure the quality and safety of the beverages. Ensuring the quality and consistency of the beverages filled in growlers can be challenging, particularly for businesses with multiple locations or those supplying growlers to other retail outlets.