Growlers Market Analysis

Based on material type, the growlers market is segmented as stainless steel, glass, ceramic, plastic. Stainless steel held a majority market value of USD 170.6 million in 2022. Stainless steel growlers are known for their durability and insulation properties. They can keep beverages hot or cold for extended periods, making them ideal for transporting hot coffee, cold brew, or chilled beverages. Stainless steel growlers are also lightweight and less prone to breakage compared to glass.

Based on size, the growlers market is segmented as Less than 32 oz, 32 oz to 64 oz, more than 64 oz. More than 64 oz held a dominant market share of around 40% in 2022 and is expected to grow at a lucrative pace through 2032. 64-ounce growlers are one of the most popular sizes in the market. They offer a good balance between quantity and portability, making them suitable for sharing among friends or enjoying a couple of servings over a short period. Their common size also makes them widely compatible with filling stations at breweries and bars.

Based on closure type, the growlers market is segmented as screw cap, swing top, flip top, others. Screw cap held a dominant growlers market share in 2022 and is anticipated to grow at 2.9% CAGR through 2032. Screw cap closures are easy to use and provide a secure seal. Consumers appreciate the convenience of screw caps, as they are quick to open and close, making them suitable for frequent use and transportation. Thus, the high-quality services and growing usage of growlers are anticipated to expedite the business growth.

Based on application the market is segmented as craft beer, other alcoholic beverages, non-alcoholic beverages, others. Craft beer held a dominant market share in 2022 and is anticipated to grow by 2032. Screw cap closures are easy to use and provide a secure seal. The craft beer industry is a significant driver for growlers' demand. Microbreweries and craft beer enthusiasts often use growlers to sell fresh draft beer directly to consumers, allowing them to enjoy the beer at home or outdoor gatherings.

Based on application, the growlers market is segmented as brewery tasting rooms, retail stores, online retailers, others. Brewery held a dominant market share in 2022 and is anticipated to grow by 2032. Breweries and taprooms are primary distribution channels for growlers, especially in the craft beer industry. Consumers visit breweries and taprooms to have their growlers filled directly from draft lines, creating a unique and fresh experience.

U.S. dominated the North American region with majority growlers market share and a revenue of USD 104.6 million in 2022 and is anticipated to expand at a significant pace from 2023-2032. The craft beverage movement, particularly the craft beer industry, has gained significant traction in North America. Consumers increasingly seek unique and locally brewed craft beers, which are often available in growlers. The rising popularity of craft beverages drives the demand for growlers as a preferred packaging option.