GPS Tracking Device Market Size – By Type, Application, End-use Industry Analysis, Share, Growth Forecast, 2025 – 2034

GPS Tracking Device Market Size

The global GPS tracking device market was valued at USD 3.7 billion in 2024 and is estimated to grow at a CAGR of 14.1% to reach USD 13.7 billion by 2034. The growth of the market is attributed to factors such as rising adoption of e-commerce and delivery services, increasing adoption in healthcare, higher return on investment.
 

The increasing reliance of consumers on e-commerce and delivery services for all their purchasing needs have pushed these companies to achieve quicker fulfilment and deliveries for providing better online shopping experience. Such high demand of quick fulfilment and deliveries have compelled e-commerce companies, and major retailers to adopt GPS tracking devices to improve their fleet management, delivery speed, and overall user experience. GPS tracking devices also helps these companies in effective route planning, thereby reducing the transportation costs, and reducing delivery time.
 

The home healthcare industry is increasingly adopting GPS tracking devices for tracking and monitoring ambulance dispatches, blood delivery, medicine distribution etc. The rising incidents of medical supplies theft had impacted the industry growth and key companies operating in this space have adopted GPS tracking devices to prevent such losses. Anti-theft GPS tracking can prevent theft as the fleet will be continuously monitored. In the event of theft, GPS tracking equipment provides valuable information that increases the chance of recovery.

In transportation and logistics industry, fleet business have increasingly invested in GPS tracking devices for real-time vehicle tracking, fleet management, and route optimization. Using the employee GPS tracking apps, businesses can stay connected with their drivers or field employees and inform customers about their estimated time of arrival or possible delays. These GPS tracking devices also provides ROI to the businesses in a very short span of time by reducing safety incidents, optimizing fuel costs, and improving routing and customer services, thus contributing to better bottom line. Such factors will drive the market growth of GPS tracking devices during the forecast period.
 

Companies operating in this market should focus on developing an AI-powered GPS tracking device providing real-time traffic update and weather forecasting data for dynamic route optimization. This will help them to secure partnership with companies seeking advanced solutions for minimize delivery time and operational costs, giving a competitive edge in the rapidly growing e-commerce sector.
 

GPS Tracking Device Market Trends

• One of the key trends in the market is the miniaturization of GPS tracking devices. The adoption of smaller form factor chips, and compact components have made GPS tracking devices increasingly smaller and more unassuming, making them easier to install and widen spectrum of applications.
   
• GPS tracking devices using AI and ML with GPS tracking is set to make a big impact for consumers. AI can go through large amounts of location data to give insights helping customers routes and work more efficiently. AI can further boost the route optimization to save time and fuel, identifying unusual driving behavior, and keeping track of vehicle maintenance schedules. These will help fleet companies to provide better delivery services, optimized operational costs, safer traffic.
   
• The integration of IoT is another fast growing trend that will have a profound impact on the GPS tracking devices market. IoT allows these devices to connect to internet, send location data, and real-time updates to businesses via the web. These data can be further analyzed by businesses for asset tracking, maintenance schedule oversight etc. allowing better insights into their daily operations.
   

GPS Tracking Device Market Analysis

Based on the type, the GPS tracking device market is segmented into standalone GPS, advance tracker and OBD device.
 

• Standalone GPS market accounted for USD 1.1 billion in 2023. Standalone GPS refers to the operational mode of a GPS subsystem in which satellite signal acquisition, tracking, and position computation rely exclusively on data obtained directly from the GPS satellite constellation or previously stored information within the GPS subsystem. This mode functions independently, without external assistance, using real-time satellite signals or historical data acquired during previous tracking sessions.
   
• Advance tracker market accounted for USD 1.2 billion in 2022. The advanced tracker provides exact information on the performance and location of every vehicle. For example, advance vehicle tracker GPS positioning and GSM connectivity can get device coordinates and other data and transfer them via GSM network.
   
• OBD device market accounted for USD 652.3 million in 2021. OBD stands for on-board diagnostics and almost all recent vehicles have an OBD port, usually located on the driver side at the bottom of the dashboard. For example, an OBD GPS tracker can be easily plugged into the OBD port of the vehicle for it to work.
   

Based on applications, the GPS tracking device market is divided into vehicle tracking, asset tracking and personal tracking. The vehicle tracking is further divided into fleet management, car rental services, stolen vehicle recovery, asset tracking is further bifurcated into equipment & machinery, cargo & freight and personal tracking is also further bifurcated into elderly & patient safety, fitness & sports, pet tracking segments which all are equally contributed to the growth of the market.
 

• The vehicle tracking market is expected to account for 47.2% of the global device market in 2024. GPS Tracking devices enhances the comprehensive security and efficiency fleet management system. these devices are used to discover the location of a vehicle, or an asset, with the help of Global Positioning System (GPS) and other navigation systems operating by satellite.
   
• The asset tracking market is expected to account for 31.9% of the global GPS tracking device market in 2024. Asset GPS tracking devices work by monitoring the location and often the condition of high-value assets to which they are attached are supporting the market growth during the forecast period.
   
• The personal tracking market is expected to account for 21% of the global GPS tracking device market in 2024. Personal tracking devices are a great solution for the safety of elders. For example, the Trak N Tell Asset Tracker is a personal GPS tracking device designed for monitoring the location and movement of children and elderly individuals. Equipped with advanced tracking and location detection features, this device enhances security by providing real-time updates and situational awareness.
   

Based on end-use industry, the GPS tracking device market is segmented into transportation & logistics, metal & mining, construction & heavy equipment, retail & e-commerce, healthcare and others. The rapid shift towards monitoring and tracking the real-time location, movement, and status of vehicles, assets, or shipments are major factors in GPS tracking devices.
 

• The transportation & logistics market dominated the market accounting for USD 1.4 billion in 2024.  The transportation & logistics is used in the Global Positioning System (GPS) technology to monitor and track the real-time location, movement, and status of vehicles, assets, or shipments. This technology relies on a network of satellites to provide accurate and continuous positioning data, which is then transmitted to a central system for visualization and analysis.
   
• The metal & mining market accounted for USD 306.7 million in 2023. Mining is using GPS to optimize haulage and fleet management. Additionally, metal is used for modern building materials such as concrete, steel, and other metals are all significant impediments to GPS signals.
   
• The construction & heavy equipment market dominated the market accounting for USD 657.2 million in 2024.  Heavy equipment tracking devices are placed in equipment to allow management to see how their company assets are being used 24/7 to get real-time alerts, route tracking, and theft prevention tools with GPS tracking for construction equipment.
   
• The retail & e-commerce market dominated the market accounting for USD 453.2 million in 2023.  GPS-based surveillance solutions for the eCommerce industry strengthen security measures, safeguarding goods throughout the supply chain and mitigating risks associated with theft or delays. For example, LandAirSea’s eCommerce package GPS tracking solutions help retailers, manufacturers, logistics partners and service providers track, locate and protect goods wherever they are in the world.
   
• The healthcare market dominated the market accounting for USD 369.3 million in 2022.  Hospital asset tracking systems provide real-time indoor/outdoor GPS tracking and positioning. Receive critical data reports to help improve and optimize hospital asset management. Furthermore, they are also used to monitor temperature, humidity, and moisture levels on sensitive inventory to ensure safety and compliance. Receive instant alerts when sensitive inventory is mishandled. 
   

In 2024, North America accounted for the largest share of 35.8% of the global GPS tracking device market. The large share of this market is attributed to fleet management, logistics, asset tracking, personal tracking, and security.
 

• In 2024, the U.S. market accounted for USD 1.1 billion. United States GPS tracking device industry is driven by extensive applications in fleet management, logistics, asset tracking, personal tracking, and security. They are versatile tools that cater to specific tracking requirements.
   
• The Canada GPS tracking device market is expected to reach USD 320.9 million by 2034. The market for Canada GPS tracking device is driven by GPS Tracking solutions which offer seamless vehicle installation that transmits critical data, including vehicle performance metrics and location information. The platform provides real-time, customizable reports, enabling businesses to access essential insights that help reduce labor and fuel costs, optimize operations, and achieve rapid return on investment.
   

In 2024, Europe accounted for a share of 25.7% of the global GPS tracking device market. Factors supporting growth of GPS tracking devices in Europe are to track the records of the geo-location of the asset or vehicle and transmits it to a cloud-based server to be viewed on a digital map and it also used for real-time tracking of buses and trains to improve scheduling, punctuality, and customer service and for tracking shipments.
 

• The Germany GPS tracking device market is expected to reach USD 915.1 million by 2034. Germany, as the technological powerhouse of the continent, has made groundbreaking strides in harnessing GPS technology for child safety. For example, German schools have been instrumental in promoting the use of GPS trackers. Many institutions have collaborated with tech companies to provide students with GPS-enabled ID cards or wristbands, especially for younger children on school trips or daily commutes.
   
• The UK GPS tracking device market is expected to grow at a CAGR of 15.1% during the forecast period. The UK market is bolstered by the rapid development of trackers to track the records of the geo-location of the asset or vehicle and transmits it to a cloud-based server to be viewed on a digital map. Installing a GPS tracker allows to see the exact position of that vehicle at any given time, as well as a detailed history map that it can view from the computer or smartphone.
   
• France GPS tracking device market is expected to grow at a CAGR of 12.2% from 2025 to 2034. France has a strong presence of logistics and supply chain and public transport. So, the GPS tracking device are majorly used for real-time tracking of buses and trains to improve scheduling, punctuality, and customer service and for tracking shipments, ensuring timely deliveries, and managing logistics operations effectively.
   
• Italy GPS tracking device market is expected to reach USD 278.6 million by 2034. The market for GPS tracking device in Italy is driven by increasing adoption in agricultural sector. Vineyards and olive groves, which are essential to Italy's economy and culture, use GPS trackers to monitor the location and health of equipment and vehicles. This technology enables farmers to optimize their operations, track the movement of machinery, and ensure efficient use of resources. Precision agriculture, facilitated by GPS tracking, helps in reducing costs and increasing crop yields.
   
• Spain GPS tracking device market is projected to reach USD 349.7 million by 2034. The use of GPS trackers for vehicle owners to choose or install it in their cars for security, monitoring stolen vehicles, or tracking drivers. Parents may also use these devices to track their minor children is also supporting the market growth.
   

In 2024, Asia Pacific accounted for a share of 21.6% of global GPS tracking device industry. The web-based GPS tracking of fleet and consumer vehicles, remote assets, wireless tracking and bus tracking, professional transport tracking are supporting the market growth in the region.
 

• The China GPS tracking device market is expected to grow at a CAGR of 15.9% during the forecast period. China has one of the major automotive manufacturers bases that is supporting the market expansion. For example, EELINK offers GPS tracking solutions for fleet vehicles, theft recovery and assets protection. GPS tracker TK116 is a real time tracking device that is designed primarily for business or personal vehicle tracking. Highly functional and versatile. It provides you with reliable real time location data to show where vehicles did go in past 90days. This wired GPS tracker has internal battery back-up to alert when the tracker is cut off by someone.
   
• Japan is expected to account for a share of 20.3% of the GPS tracking device market in 2024. Japan offering real-time visibility, GPS tracking software helps improve operational efficiency, optimize routes, and reduce fuel costs. Ultimately, it enhances control over assets, boosts productivity, and ensures better decision-making through location-based data.
   
• South Korea market is expected to grow at a CAGR of 17.4% during the forecast period. For example, the Geo-Trax is a high-value GPS tracking device in South Korea featuring a small size, superior performance, 3-axis accelerometer for motion and tilt sense, and 4 inputs/4 outputs (I/O). It is used in web-based GPS tracking of fleet and consumer vehicles, remote assets, and wireless tracking.
   
• GPS tracking device market in India is expected to grow at a highest CAGR of 19.1% during the forecast period. The GPS Tracking Device in India can be used in the areas of school bus tracking, professional transport tracking, travel and tour operators tracking, police department tracking and more.
   
• GPS tracking device market in ANZ is expected to grow at a CAGR of 14.9% during the forecast period. The adoption of a GPS tracking device uses a GPS receiver to determine the device's latitude, longitude, and altitude. The receiver then transmits this information to a central server, where it can be accessed by authorized users.
   

In 2024, Latin America accounted for a share of 9.3% of the global GPS tracking device market. The high adoption of GPS tracking devices in advanced technologies such as satellites and radio frequency are a major growth factor of GPS tracking device in the region.
 

• Brazil market is expected to grow at a CAGR of 13.1% during the forecast period. Companies in Brazil commonly use technologies such as satellite, radio frequency, cellular/GPRS + GPS and cellular/GPRS + GPS + satellite to achieve precise and real time tracking of vehicles across the country’s roads.
   
• Mexico GPS tracking device market is expected to grow at a CAGR of 9.8% during the forecast period. Mexico’s diverse terrain and expansive landscapes make effective asset management. GPS tracking devices offer a comprehensive solution by enabling accurate tracking of valuable assets. Whether it’s construction equipment, agricultural machinery, or any other high-value item, vehicle trackers provide precise location information. This ensures optimal utilization, minimizes loss and facilitates quick retrieval in case of theft or misplacement.
   

In 2024, the Middle East and Africa accounted for a share of 7.6% of the global GPS tracking device market. The increased push GPS assisted navigation device, in turn, computes the exact location, time, engine status, and speed of the vehicle major factors driving market growth.
 

• In 2024, UAE accounted for 32.5% of the Middle East & Africa GPS tracking device industry. The home delivery tracking system in UAE or a GPS assisted navigation device, in turn, computes the exact location, time, engine status, and speed of the vehicle together with other digital input signals. The GPS Tracking service provides users with an interface for tracking the vehicle.
   
• Saudi Arabia GPS tracking device industry is expected to grow at a CAGR of 7.9% during the forecast period. Saudi Arabia GPS tracking device is driven to monitor a vehicle's real-time location, speed, and movement. It offers features like geofencing, driver behavior analysis, and maintenance alerts, helping to optimize fleet management, enhance security, and improve operational efficiency driving the market growth.
   
• South Africa GPS tracking device market will reach USD 72.1 million by 2034. The growing adoption of GPS tracking device in vehicle information, including location, speed, and Global Navigation Satellite System (GNSS) is driving the market growth in South Africa during the forecast period.
   

GPS Tracking Device Market Share

The GPS tracking device industry is competitive and highly fragmented with the presence of established global players as well as local players and startups. The top 7 companies in the global market are Ruptela, Hexagon AB, Sierra Wireless, Teltonika, Geotab Inc., TomTom International BV, Calamp Corporation, collectively accounting for a share of 20%. These companies are competing in the market by offering Global Navigation Satellite System (GNSS) technologies with GPS tracking devices. For instance, In January 2025, Hexagon announced an agreement to acquire Septentrio NV, a market leader and OEM provider of Global Navigation Satellite System (GNSS) technologies, to drive innovation in GPS tracking device and expand the market reach of Resilient Assured Positioning solutions.
 

New product launches are the most significant strategic development which key players in the market are adopting for augmenting their market share. Key GPS Tracking Device manufacturers are increasingly launching new products for proliferation in automotive sectors. For instance, in February 2024, Geotab Inc. a global leader in connected transportation solutions, today announced the launch of the Geotab GO Anywhere asset tracker. This hardware solution is designed to improve, and companies manage and monitor their assets across a range of industries, such as transportation, shipping & supply chain, mining, construction, and government.
 

CalAmp Corp offers comprehensive fleet and asset tracking solutions, holding substantial market shares globally. Geotab Inc. excels in GPS technology, providing diverse tracking devices for personal and professional use.
 

Teltonika offers advanced telematics and asset tracking systems, catering to diverse industries. Other significant players, including Hexagon AB and Sierra Wireless, are contributing to specialized tracking solutions. These key players leverage technological innovations and tailored services, solidifying their influence and market shares within the competitive GPS tracking devices industry.
 

GPS Tracking Device Market Companies

The top 7 companies operating in the GPS tracking device industry are:

• Ruptela
• Hexagon AB
• Sierra Wireless
• Teltonika
• Geotab Inc.
• TomTom International BV
• Calamp Corporation
   

GPS Tracking Device Industry News

• In June 2024, Monimoto (Lithuania) launched the Monimoto 9, the newest advancement in anti-theft GPS tracking technology. The success of Monimoto 7, known for its exceptional quality and customer approval, Monimoto 9 takes it a step further by providing unparalleled protection for a wide range of assets such as motorcycles, ATVs, boat engines, trailers, and more.
   
• In March 2024, FC Barcelona launches Barça GPS Tracker, the first professional tracking device in collaboration with oliver sport. The Barça GPS tracker is a next generation tracking tool to providing the footballer and their coach with a series of numbers and it enters a new phase of monitoring for customizing data.
   

This GPS tracking device market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Million) from 2021 to 2034, for the following segments:

Click here to Buy Section of this Report

Market, By Type

• Standalone GPS
• Advance tracker
• OBD device

Market, By Application

• Vehicle tracking
  • Fleet management
  • Car rental services
  • Stolen vehicle recovery
• Asset tracking
  • Equipment & machinery
  • Cargo & freight
• Personal tracking
  • Elderly & patient safety
  • Fitness & sports
  • Pet tracking

Market, By End-Use Industry

• Transportation & logistics
• Metal & Mining
• Construction & heavy equipment
• Retail & e-commerce
• Healthcare
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ 
• Latin America
  • Brazil
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa