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Leading gourmet salts firms are emphasizing product differentiation for offering a diverse range of unique and exotic salts, such as Himalayan pink salt, smoked salts, and flavored variants. These companies are investing in sourcing products from sustainable and ethical sources to cater to environmentally conscious consumers. Partnerships between chefs, influencers and food bloggers is also helping them to build brand credibility and visibility.
Major players operating in the gourmet salts industry include: