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Golf Putter Market size was valued at USD 3 Billion in 2023 and is anticipated to register a CAGR of over 3.9% between 2024 and 2032. A putter is the club typically employed by golfers to ultimately guide the ball into the cup on each hole. The club's face is generally flat, or nearly so, with a design focused on causing the ball to roll forward rather than lifting it off the ground for flight. The golf industry, including putters, has seen a trend toward incorporating advanced materials and technology to enhance performance.
This includes the use of new materials in clubhead construction and advancements in alignment aids which can drive market growth. The global shift towards renewable energy sources, such as solar and wind, has increased the need for golf putters to protect the associated electrical infrastructure. Additionally, customization options have become increasingly popular in the golf equipment market. Golfers are looking for putters that can be personalized to their preferences, including shaft length, grip type, and weight distribution which expected to drive the market growth.
Some putters incorporate technology to assist golfers in reading greens more accurately. This may include alignment aids, adjustable features, or even embedded sensors, which are anticipated to contribute to market expansion. Additionally, putters have been a trend, with a focus on redistributing weight to create a more stable and controlled putting stroke. This design often involves a heavier clubhead and a counter-weighted grip or shaft.
Some manufacturers collaborate with professional golfers or other brands to create limited-edition putters or special releases, capitalizing on brand partnerships for marketing and sales. Additionally, the COVID-19 pandemic has influenced the golf industry, with factors like increased interest in outdoor activities and changes in consumer spending patterns affecting the market. The pandemic has also accelerated the adoption of online purchasing channels.
Report Attribute | Details |
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Base Year: | 2023 |
Golf Putter Market Size in 2023: | USD 3 Billion |
Forecast Period: | 2024 - 2032 |
Forecast Period 2024 - 2032 CAGR: | 3.9% |
2032 Value Projection: | USD 5 Billion |
Historical Data for: | 2018 - 2023 |
No. of Pages: | 303 |
Tables, Charts & Figures: | 232 |
Segments covered: | Product Type, Design, Length, Price Range, End User and Distribution Channel |
Growth Drivers: |
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Pitfalls & Challenges: |
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The golf putter market is constrained by issues such as supply chain disruptions, including those related to raw materials or manufacturing processes, can impact the availability of golf putters and influence prices. which acts as restraints on market progression. Additionally, shifts in the demographics of golfers, such as changes in age groups or interests, may affect the demand for specific types of putters which are expected to hinder the market growth rate.
The market can be influenced by major golf events, endorsements by professional players, and shifts in consumer preferences which have propelled the market growth. There's an increasing focus on sustainability in golf equipment manufacturing, with companies exploring eco-friendly materials and processes. which is expected to propel the market.
Additionally, some manufacturers integrate technology, such as sensors and data analytics, into their clubs to provide golfers with feedback on their performance. Golfers are increasingly looking for putters with effective alignment aids to improve accuracy. Manufacturers have been experimenting with different alignment technologies, such as contrasting colors, lines, and shapes on the putter head.
Simultaneously, golf putter manufacturers have been incorporating advanced technologies to enhance performance. This includes the use of materials like milled steel, aluminum, and carbon fiber, as well as design features such as adjustable weights and face inserts to optimize feel and control.
Based on product type, the market is divided into face balanced putters and toe balanced putters. Face balanced putters market segment held the largest share in 2023 of about 58% of the total market. This segment is in huge demand due to the Face balanced putters are generally associated with a more stable and straight-back, straight-through putting stroke which is expected to propel the segment market.
Furthermore, face balanced putters are often favored by golfers with a straight back, straight through putting stroke. These golfers tend to have minimal arc in their stroke and face balanced putters can complement this motion.
Based on design, the golf putter market is categorized into blade putter and mallet putter. Blade putter has the largest market share, which is 60% of the total market. Blade-type putters are usually lighter due to which some golfers find it easier to align a blade putter to the target due to its simple and straightforward design which are expected to propel the segment market. Additionally, blade putters are often praised for providing better feel and feedback, allowing golfers to better sense the impact and distance control.
Based on length, the golf putter market is divided into traditional length (32-36 inches), belly putter (41-46 inches) and long putter (48-52 inches). Traditional length (32-36 inches) expected to dominate the segment market with a share of 49% because traditional length putters are the standard and most used putters in the golf market. Many golfers, both amateurs and professionals, prefer traditional-length putters for their familiarity and versatility. These putters are commonly used in various putting styles, including the conventional "pendulum" stroke. Additionally, traditional length putters are known for their versatility. They can accommodate various putting styles, including the conventional pendulum stroke and other techniques preferred by golfers.
Based on price range, the market is divided into premium or high, economy, or mid-range. Economy or mid-range are expected to dominate the segment market. Economy or mid-range putters still offer a good balance between quality and cost. They attract golfers who want better performance without investing in premium, high-end options.
Based on end user, the golf putter market is divided into professionals and Amateur. Professionals are expected to dominate the segment market because professional golfers spend a significant amount of time practicing their putting strokes to achieve a consistent and reliable technique. Additionally, using the same putter consistently helps them develop muscle memory and a feel for distance and speed.
Based on distribution channel, the market is divided into direct sales and indirect sales. Indirect sales are expected to dominate the segment market due to the availability of distributors, agents, and resellers, can significantly extend the market reach of Golf putter products. These channels often have established networks and relationships with a wide range of customers, allowing manufacturers to tap into new and diverse markets.
The Golf Putter market witness’s revenue dominance in the forecast period primarily from the North America region, driven by a surging demand for Golf Putter. North America region dominates the market with a total share of 46% in the year 2023. This leading position is attributed to the increasing interest in Golf Putter as expansion of electrification and urbanization have expanded in the region.
Forecasts suggest that this region will command a significant share of the global market, propelled by rapid urbanization, global sport expansion, and economic growth. As urbanization gains momentum, a growing number of individuals are migrating to cities, elevating living standards, and presenting lucrative opportunities for the expansion of Golf Putters. The rise in disposable income further contributes to this trend.
In 2023, dominant market players, including Adams Golf Inc., Bettinardi Golf, Bobby Grace Putters, Bridgestone Sports Ltd, Callaway Golf Company. The top companies collectively hold a substantial 30-35% market share. This market is a fragmented market. These industry leaders are actively engaged in strategic initiatives such as mergers & acquisitions, facility expansions, and partnerships to broaden their product portfolios, reach a wider customer base, and strengthen their market presence. These companies continuously invest in research and development to improve their electronic products and incorporate new technologies, allowing them to stay ahead of the competition.
Major players operating in the golf putter industry include:
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Market, by product type, (USD Billion; Per Units)
Market, by design, (USD Billion; Per Units)
Market, by length, (USD Billion; Per Units)
Market, by price range, (USD Billion; Per Units)
Market, by end user, (USD Billion; Per Units)
Market, by distribution channel, (USD Billion; Per Units)
The above information is provided for the following regions and countries: