Gimbal Market Size - By Application, By End-User, By Product Type, By Distribution Channel, Forecast 2024-2032

Gimbal Market Size

The global gimbal market size was valued at USD 600 million in 2023 and is expected to grow at a CAGR of over 6% between 2024 and 2032. The increasing popularity of video content across platforms like YouTube, TikTok, and Instagram has fueled the demand for high-quality, stable footage. Gimbals, which provide smooth camera movements and eliminate shakes, have become essential tools for content creators, vloggers, and filmmakers. This trend is particularly strong among professionals and amateurs alike, driving market growth as more individuals seek to enhance their video production capabilities.
 

For instance, in July 2023, ZHIYUN CRANE 4 Gimbal launched Featuring Sling Grip, Fill Light, and More. As a new gimbal flagship from ZHIYUN, the CRANE 4 promises to stabilize cameras such as Canon C70, Sony FX6, or the BMPCC 6K Pro. It features a new sling grip, wrist rest, a fill light, and a color touchscreen display. With the integrated 1.22-inch color touchscreen, the operator can easily view and adjust various functions of the CRANE 4, including balance and operating mode, and access real-time status information.
 

Innovations in gimbal technology, such as the integration of artificial intelligence (AI) for automatic tracking and the development of lighter, more compact models, are driving market growth. These advancements make gimbals more user-friendly and accessible to a broader audience, including those who may not have professional experience in videography. The continuous improvement in gimbal features, such as increased payload capacity and extended battery life, further boosts their appeal.
 

The gimbal market is becoming increasingly competitive, with numerous manufacturers entering the space, offering a wide range of products at various price points. This competition has led to price sensitivity among consumers, who often prioritize cost over features, resulting in downward pressure on prices and profit margins. Smaller companies may struggle to compete with established brands, leading to potential market consolidation.
 

Gimbal Market Trends

One of the most significant trends in the gimbal industry is the integration of smart technologies, such as artificial intelligence (AI) and machine learning (ML). These technologies enable advanced features like automated subject tracking, facial recognition, and predictive movement, which enhance the user experience by simplifying operation and improving the quality of the footage. As consumers and professionals alike demand more intuitive and efficient devices, manufacturers are focusing on embedding these smart capabilities into their gimbals. This trend not only enhances the functionality of gimbals but also opens up new possibilities for creative and professional applications.
 

As consumer preferences shift towards compact and portable devices, there has been a noticeable trend towards the miniaturization of gimbals. Manufacturers are increasingly developing smaller, lighter models without compromising on performance. This trend is particularly evident in the market for smartphones and action camera gimbals, where portability is a key selling point.
 

The growing demand for travel vlogs, adventure sports, and on-the-go content creation has further accelerated this trend, as users seek gimbals that are easy to carry and operate in various environments. The emphasis on portability is also driving innovation in battery life and durability, ensuring that these compact devices can perform reliably in diverse conditions.
 

Another emerging trend in the gimbal market is the development of multi-function gimbals that combine stabilization with additional features, such as built-in lights, microphones, and even wireless charging capabilities. These all-in-one devices cater to the increasing demand for versatile tools that can enhance the production quality of content without requiring multiple pieces of equipment.
 

Multi-function gimbals are particularly appealing to content creators who need to travel light or work in dynamic environments. This trend reflects the broader market shift towards devices that offer comprehensive solutions, addressing various needs in a single product, thereby enhancing convenience and efficiency for the user.
 

Gimbal Market Analysis

Based on end-user, the market is divided into consumer, professional videographers/filmmakers, commercial users, government/military, research/educational institutions. The professional videographers/filmmaker’s segment is expected to register a CAGR of over 7% over the forecast period.
 

• The professional videographers and filmmakers segment represents a high-end market where gimbals are used in professional settings to achieve cinematic-quality footage. This segment includes film production companies, commercial videographers, and content creators who require advanced stabilization systems for complex camera movements and high-resolution filming.
   
• Professional-grade gimbals offer superior performance, including advanced stabilization technology, greater payload capacities, and enhanced control features. They are designed to meet the rigorous demands of professional film and television production, including features like precise balancing, extended battery life, and compatibility with a wide range of high-end cameras and accessories.
   
• The growth in this segment is driven by the increasing demand for high-quality video production and the expanding use of gimbals in various media and entertainment sectors.

Based on product type, the gimbal market is divided into Axis-Based and mechanism-based. The mechanism-based segment is the largest market share segment & it is projected to account for USD 600 million by 2032. This segment is divided into Motorized Gimbals, Manual Gimbals which also contribute to the growth of the market.
 

• Mechanism-based gimbals utilize mechanical systems to achieve stabilization and smooth camera movement. These gimbals often rely on complex mechanical linkages and counterweights to balance the camera and reduce vibrations.
   
• Unlike electronic gimbals, which use motors and sensors to achieve stabilization, mechanism-based gimbals focus on physical adjustments to stabilize the camera. This type of gimbal is valued for its robustness and simplicity, as it typically involves fewer electronic components and can operate in challenging environments where electronic systems might fail.
   
• Mechanism-based gimbals are often used in specialized applications where durability and reliability are paramount, such as in outdoor or rugged shooting conditions.

North America dominated the global gimbal market in 2023, accounting for a share of over 35%. North America remains a significant player in the market, with the United States being a major hub for technological advancements and consumer electronics. The region's strong focus on innovation, coupled with the widespread popularity of social media platforms like YouTube and Instagram, has fueled the demand for high-performance gimbals among content creators.
 

In the U.S., the gimbal market is also driven by the thriving film and entertainment industry, where gimbals are essential tools for professional cinematography. Additionally, the growing trend of live streaming and virtual events in North America has led to increased adoption of gimbals for enhancing the quality of live broadcasts. The region's robust economy and high consumer spending power further contribute to the strong demand for both consumer and professional-grade gimbals.
 

In the United States, the gimbal market is heavily influenced by the nation's leadership in film production, broadcasting, and social media content creation. Hollywood's demand for cutting-edge stabilization equipment has led to significant innovation and adoption of gimbals in professional filmmaking. Additionally, the growing number of independent content creators and vloggers in the U.S. has driven demand for more affordable and versatile gimbals. The U.S. market also benefits from a strong focus on technological advancements, with many leading gimbal manufacturers based in the country, driving both domestic sales and exports.
 

Japan gimbal market, known for its technological prowess and innovation, plays a crucial role in the market, particularly in the development and manufacturing of high-quality gimbals. The country's advanced electronics industry, combined with a strong culture of video gaming and digital content creation, has created a robust market for gimbals. Japanese consumers value precision and reliability, leading to a preference for high-end gimbal systems that offer superior performance. Additionally, Japan's strong drone industry has further boosted the demand for gimbals, as they are essential components for stabilizing aerial footage.
 

China’s gimbal market, with its dominance in the manufacturing of consumer electronics and drones. The country's vast production capabilities and competitive pricing have made it a leading exporter of gimbals worldwide. Domestically, the rapid growth of social media platforms and the increasing popularity of video content have fueled the demand for gimbals among Chinese consumers. Moreover, China’s strong emphasis on technological innovation, particularly in the field of robotics and automation, has led to the development of advanced gimbal systems that are both affordable and high performing.
 

South Korea's gimbal market is thriving, driven by the country's leadership in technology and entertainment industries, particularly K-pop and gaming. The strong influence of digital content creation and live streaming in South Korea has led to high demand for gimbals among both professional videographers and everyday users. South Korea's advanced infrastructure and high smartphone penetration rate further contribute to the market's growth, as consumers seek out gimbals to enhance their mobile video capabilities. Additionally, the country’s strong focus on innovation and design has led to the development of stylish and high-performing gimbals that appeal to both domestic and international markets.
 

For instance, in August 2023, UAVOS launched the GSG 201 an artificial Intelligence drone gimbal, the company’s latest camera innovation that combines its new proprietary software with AI and its core imaging technology. It will be able to conduct wide-area search, surveillance, and identification specific to autonomous surveillance missions. The GSG 201 is an EO/IR configuration with a 30x optical zoom visible camera and laser rangefinder.
 

Gimbal Market Share

DJI (Dajiang Innovation) and FeiyuTech (Feiyu Technology) are among the key players in the gimbal industry. DJI (Dajiang Innovation) is a key player in the gimbal market due to its industry-leading position in drone technology and stabilization systems. As a pioneer in aerial imaging, DJI's gimbals are renowned for their advanced stabilization capabilities, precision, and integration with their range of drones.
 

The company has leveraged its expertise in both hardware and software to develop cutting-edge gimbal systems that cater to a wide range of applications, from professional cinematography to consumer-level content creation. DJI’s strong brand reputation, extensive distribution network, and commitment to innovation have solidified its dominance in the market, making its products highly sought after by both hobbyists and professionals.
 

FeiyuTech (Feiyu Technology) stands out in the gimbal market for its focus on creating versatile and user-friendly stabilization solutions. The company's gimbals are known for their affordability without compromising on performance, making them accessible to a broad range of users, from amateur videographers to professional filmmakers.
 

FeiyuTech's emphasis on innovation, including the development of smart features and modular designs, has positioned it as a strong competitor in the market. The company's ability to offer a diverse lineup of gimbals, including handheld, smartphone, and action camera models, has allowed it to capture significant market share and cater to the evolving needs of content creators worldwide.
 

Gimbal Market Companies

Major players operating in the gimbal industry are:

• DJI (Dajiang Innovation)
• FeiyuTech (Feiyu Technology)
• Omega Broadcast & Cinema
• Opteka
• Rollei
• B&H Photo Video
   

Gimbal Industry News

• In April 2024, DJI has launched upgraded versions of their popular compact gimbals, introducing the RS 4 and RS 4 PRO. Both gimbals have similar payload capacities compared to their predecessors but inherit native vertical shooting options, a feature introduced with the DJI RS 3 Mini. Also, the stabilization algorithm has been improved, the battery life can go up to 29 hours with the optional BG70 high-capacity battery grip, and the RS 4 PRO now supports two external focus/zoom motors.
   
• In September 2023, Leonardo DRS, Inc. announced that it is releasing its next-generation 5-inch stabilized, multi-sensor EO/IR payload gimbal, with market leading high-definition nighttime imaging capability. The Small Unmanned Aircraft System Tactical Agile Gimbal (STAG)-5 LLD gimbal is designed for small, unmanned aircraft systems, including common launch tube UASs, small tactical multirotor UAVs, and light fixed-wing aircraft and helicopters.
   

The gimbal market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD million & Units) from 2021 to 2032, for the following segments:

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Market, By Product Type, 2021-2032

• Axis-based
  • 2-axis gimbals
  • 3-axis gimbals
  • 4-axis and above gimbals
• Mechanism-based
  • Motorized gimbals
  • Manual gimbals

Market, By Application, 2021-2032

• Smartphone cameras
• DSLR/mirrorless cameras
• Action cameras
• Drone/UAV cameras
• Professional camcorders
• Virtual reality/360° cameras
• Industrial applications
• Security/surveillance application
• Other applications 

Market, By End-User, 2021-2032

• Consumer 
• Professional videographers/filmmakers
• Commercial users
• Government/military
• Research/educational institutions

Market, By Distribution Channel, 2021-2032

• Online channels
  • E-commerce platforms
  • Direct online sales
• Offline channels
  • Retail stores
  • Distributors/resellers
  • Direct offline sales

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA