Game Consoles Market Share

Game Consoles Market Share

• The gaming console market is consolidated with top 5 players including Sony, Microsoft, Nintendo, Valve, and ASUS held a share of about 60-65% in 2024.
   
• Sony focuses on achieving competitive advantage and strengthening its market position through innovation in its PlayStation series. In November 2024, Sony launched PlayStation 5 Pro which is designed to enhance gaming experiences with advanced ray tracing and AI driven upscaling for sharper images and superior gameplay. Sony also focuses on its subscribers for the PlayStation Plus, which offers cloud gaming for a vast number of games. Their strategic partnerships with game developers God of War, Spider Man enhances Sony’s position in the market.
   
• Microsoft focuses on its Xbox ecosystem, cloud gaming and cross-platform compatibility to give access to its subscription service; the Xbox Game Pass for maintaining its position in the gaming console market . Acquisition is one of the strategy adopted by Microsoft for strengthening its product portfolio. For example, Microsoft acquired Activision Blizzard to enhance its market presence.
   
• Nintendo offers Switch consoles which offers portability and versatility which solidifies its leading position in the handheld gaming console market. Nintendo also focuses on maintaining competitive pricing and achieving loyal customer base through consistent updates and new game releases.
   

Game Consoles Market Companies

Major players operating in the game consoles industry are:

• ASUS
• Ayaneo
• Logitech
• Microsoft
• Nintendo
• Razer
• Sega
• SNK Corporation
• Sony
• Valve Corporation