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In 2023, key companies like Agilex Fragrances, Alpha Aromatics, Firmenich, Lebermuth and Robertet held a combined market share of 10%-15%. These companies are actively engaging in mergers, acquisitions, facility expansions, and collaborations to enhance their product portfolios, reach more customers, and strengthen their market positions.
As consumers increasingly demand sustainable and eco-friendly products, competition in the market has intensified. In response, manufacturers are embracing clean beauty standards, ensuring their offerings are devoid of harmful chemicals, parabens, and phthalates. Furthermore, numerous brands are prioritizing natural and organic ingredients, prominently featuring essential oils. Responding to the rising trend of personalized fragrance experiences, several manufacturers are providing customized products.
Major players operating in the fragrance product industry are: