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Fans now prefer personalized merchandise, like jerseys and products with their names, numbers, and unique designs. This trend helps fans feel more connected to their favorite teams and players. Concurrently, there is a rising demand for sustainable and eco-friendly merchandise. Brands are responding by using recycled materials and eco-friendly practices to make jerseys, scarves, and other items. This change shows a commitment to sustainability and appeals to eco-conscious consumers.
The apparel segment of football merchandise industry accounted for a revenue of USD 5.3 billion in 2032 and is expected to grow at a CAGR of 6.4% through 2032, due to the high demand for jerseys and other clothing items, which are essential for fans to show their support for teams and players.
Football merchandise industry was valued at USD 14 billion in 2023 and is anticipated to register a CAGR of 6.3% between 2024 and 2032 as football is the world's most popular sport, driving high demand for merchandise like jerseys, scarves, and accessories.
Europe football merchandise market was worth USD 5.4 billion in 2023 and is expected to reach USD 10.1 billion by 2032 as the region has a strong football culture, with many top clubs and leagues, driving high fan engagement.
Under Armour, Inc., Fanatics, Inc., New Era Cap Co., Inc., Mitre Sports International, Umbro Ltd., Kappa, Le Coq Sportif, Reebok International Ltd., Joma Sport, and Hummel International among others.