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Online shopping has empowered consumers to effortlessly compare products, peruse reviews, and explore a broader spectrum of brands and models. This trend resonates most with younger, tech-savvy individuals who prioritize the convenience of digital shopping. In response, numerous brands are rolling out exclusive models and discounts, available solely through online platforms.
As awareness of the health benefits of home-cooked meals and fresh ingredients rises, so does the demand for food choppers. These tools simplify ingredient preparation, making them indispensable for those prioritizing healthy eating and home cooking.
Food chopper sales face challenges from the rising popularity of multifunctional appliances, like food processors and blenders, which provide chopping and other features. In emerging economies, where price sensitivity is prevalent, the higher price point of advanced or electric food choppers could hinder their widespread adoption.
The global food chopper industry was valued at USD 1.75 billion in 2023 and is estimated to grow at a 5.5% CAGR from 2024 to 2032, driven by the increasing demand for convenient food preparation appliances.
The electric food choppers segment recorded USD 1,094 million in 2023 and is expected to grow at a 5.5% CAGR from 2024 to 2032 due to their advanced features like multiple speed settings and interchangeable blades.
The U.S. food chopper market generated around USD 530 million in 2023 and is projected to grow at a 5.9% CAGR from 2024 to 2032, driven by health-conscious consumers preferring to prepare fresh meals at home.
Key players in the industry include Braun GmbH, Breville Group Limited, Cuisinart, Groupe SEB (Moulinex), Hamilton Beach Brands, Inc., KitchenAid, Koninklijke Philips N.V., Magimix, OXO International Ltd., Preethi Kitchen Appliances Pvt Ltd, Proctor Silex Co., Inc., and SharkNinja Operating LLC.