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The industry showcases a competitive landscape teeming with a mix of players, from multinational giants to regional manufacturers and specialized niche companies. Predominantly fragmented, the market sees major players like Hamilton Beach Brands, Inc., Breville Group Limited, Tupperware Brands Corporation, Koninklijke Philips N.V., and Groupe SEB (Moulinex). These companies command significant market shares, bolstered by their vast product portfolios and robust brand recognition. The surge of e-commerce has broadened online sales channels, allowing brands to tap into wider audiences and boost customer engagement via digital marketing.
Major players operating in the food chopper industry are:
The global food chopper industry was valued at USD 1.75 billion in 2023 and is estimated to grow at a 5.5% CAGR from 2024 to 2032, driven by the increasing demand for convenient food preparation appliances.
The electric food choppers segment recorded USD 1,094 million in 2023 and is expected to grow at a 5.5% CAGR from 2024 to 2032 due to their advanced features like multiple speed settings and interchangeable blades.
The U.S. food chopper market generated around USD 530 million in 2023 and is projected to grow at a 5.9% CAGR from 2024 to 2032, driven by health-conscious consumers preferring to prepare fresh meals at home.
Key players in the industry include Braun GmbH, Breville Group Limited, Cuisinart, Groupe SEB (Moulinex), Hamilton Beach Brands, Inc., KitchenAid, Koninklijke Philips N.V., Magimix, OXO International Ltd., Preethi Kitchen Appliances Pvt Ltd, Proctor Silex Co., Inc., and SharkNinja Operating LLC.