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Consumers are increasingly seeking natural and organic products, including animal-derived foods. This trend is driving the demand for naturally derived feed pigments, as they align with clean label and sustainable practices. Consumers are demanding transparency in food production. This trend is influencing the use of feed pigments with clear and simple labeling, highlighting the source and benefits of pigments used in animal diets. The focus on animal health and welfare is driving the adoption of feed pigments with potential health benefits. Thus, the growing prevalence is expected to expedite the market growth.
U.S. feed pigment industry was worth USD 0.28 billion in 2023 and is anticipated to expand at a significant pace from 2024-2032, as consumers associate vibrant colors in animal products with freshness, quality, and nutritional value, driving the demand for feed pigments.
Royal DSM N.V., Chr. Hansen Holding A/S, Kemin Industries, Inc., Guangzhou Leader Bio-Technology Co., Ltd., Behn Meyer Holding AG, Nutrex NV, and D.D. Williamson & Co. Inc. (DDW) among others.
Feed pigments market was valued at around USD 1.39 billion in 2023 and is estimated to reach USD 2.41 billion by 2032, backed by their usage to enhance the natural color of meat, poultry, eggs, and fish, making them more appealing to consumers.
Swine segment held a dominant market share in 2023 and is anticipated to grow at 6.1% CAGR through 2032, due to increasing use of pigments in swine diets, mainly for enhancing the color of pork products, such as pork skin and fat.