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Facial Cleanser Market Size - By Skin Type, By Product Type, By Consumer Group, By End Use, By Distribution Channel Analysis, Share, Growth Forecast, 2025 - 2034
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Facial Cleanser Market
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Premium Report Details
Base Year: 2024
Companies covered: 15
Tables & Figures: 180
Countries covered: 22
Pages: 220
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Facial Cleanser Market Size
The global facial cleanser market was estimated at USD 14.1 billion in 2024. The market is expected to grow from USD 14.8 billion in 2025 to USD 24.8 billion in 2034, at a CAGR of 5.9%. The market for facial cleansers is fueled by increased awareness of skincare and personal hygiene, surging skin related concern, and rising demand for natural and organic skincare products.
The surging market for facial cleansers is fueled by the increased expenditure by consumers on skincare products. Consumers have become more informed with regard to skincare and recognized its significance in health and well-being. Rising skin related concerns such as acne across the globe are also propelling the demand for facial cleanser market. The American Academy of Dermatology Association estimates indicate there are approximately 50 million Americans that suffer from acne annually, making it the most widespread skin ailment in the US. Especially among adult women, a condition termed as adult acne has afflicted approximately 15%. A significant number, roughly 85%, experience at minimum minor acne issues between the ages of 12 to 24. In America, more than 6 billion dollars are spent trying to deal with acne and its effects every single year. But only 10% of the people make the effort to consult a dermatologist. The rest rely on commercially available solutions.
Increasing demand for natural and organic products is majorly boosting the growth in the global facial cleanser market. Consumers are becoming more aware of the ingredients used in their skincare products and hence are demanding products that are natural and organic in nature, as they are perceived to be safer and healthier for the skin. Growing awareness of potential side effects from synthetic ingredients has led consumers to prefer products formulated with natural ingredients, which are often seen as gentler and less irritating. According to Ulta’s Beauty Consumer Insights survey for the year 2023, it found that 90% of Gen Z and younger millennials expect to buy into the products offered in the clean beauty category over the next few years. More than 50% of Gen Z is cautiously evaluating the ingredients of beauty products before making a purchase.
Facial Cleanser Market Trends
Facial Cleanser Market Analysis
The market by skin type is segmented into normal skin, oily skin, dry skin, sensitive skin, combination skin and others. In 2024, the normal skin segment dominates the market generating revenue of USD 4.4 billion and oily skin segment is expected to grow at CAGR of around 6.1% during the forecast period 2025 to 2034.
According to the product type, the facial cleanser market is segmented into gel cleanser, cream & lotion cleanser, foaming cleanser, bar cleanser and others. Gel cleansers made up 39% of the market in 2024, due to popularity among consumers who prefer lightweight formulas that cleanse the skin without leaving a heavy residue.
With about 79% of the North American market share and estimated USD 3.3 billion in revenue, the United States led the facial cleanser market in 2024. The expansion of the U.S. industry is primarily driven by rising cases of acne, innovative formulations, social media influence, demand for natural products, and self-care trends.
Europe: Increasing consumer awareness of skincare and demand for natural and organic skincare products have contributed to the European facial cleanser market's robust growth. As per the European Commission latest report on cosmetics industry, per capita cosmetics spending by country reveal that the average among the EU27 countries is $133 per year. Denmark and Sweden have the highest consumption of cosmetic products at $178, followed by Spain at $175 and France at $172.
Asia Pacific: Rising skin concern, consumer spending on skincare and personal hygiene along with the demand for organic and natural skincare products are a few factors boosting this Asia Pacific market growth. On an average woman in China spend about $137 on quality skincare.
Facial Cleanser Market Share
Facial Cleanser Market Companies
Major players operating in the facial cleanser industry are:
To improve the services and market share key players are constantly investing in technological activities and are also entering into partnerships to provide improved and better solutions for the customers. These investments are benefiting both companies and customers as they help develop and offer solutions as per the changing technological trends and thus the customer requirements.
Elf Beauty and American Eagle Outfitters are joining forces to create a makeup and skincare line as part of a move to reach more Gen Z consumers.
Lubrizol and Proya Cosmetics have expanded their strategic partnership with a memorandum of understanding. Under the agreement, both companies will pool their strengths to accelerate innovation in market-oriented beauty products and drive sustainable growth for both companies and the beauty industry.
Facial Cleanser Industry News
This facial cleanser market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2034, for the following segments:
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Market, By Skin Type
Market, By Product Type
Market, By Consumer Group
Market, By End Use
Market, By Product Type
The above information is provided for the following regions and countries: