Face Steamer Market - By Type (Electric, Battery operated), By Price Range (Low, Mid, High), By End-use, By Distribution Channel & Forecast, 2024 - 2032

Face Steamer Market Size

Face Steamer Market was valued at USD 587.1 million in 2023 and is estimated to grow at a CAGR of 7% during the forecast period. Consumers are increasingly interested in skincare routines and treatments. Face steamers offer a perceived benefit for opening pores, cleansing the face, and promoting product absorption.
 

Face steamers can be used as part of a self-care ritual, offering a relaxing and pampering experience. The warm mist can be soothing and promote stress relief. Face steamers allow individuals to create a spa-like experience at home, which is appealing due to its convenience and affordability compared to professional spa treatments. The growing focus on holistic wellness includes a mind-body connection. Face steamers can be seen as a way to address both skin health and overall well-being.
 

The market is highly competitive with numerous brands and products, making it difficult for new entrants to establish themselves. Differentiating products in a saturated market requires significant investment in marketing and innovation. Improper use of face steamers can lead to burns and scalds, posing a significant safety risk to consumers. Faulty or poorly designed face steamers can pose electrical hazards, including the risk of short circuits and fire.
 

Face Steamer Market Trends

Face steamers are evolving beyond basic steaming. Look for features like aromatherapy diffusers, built-in ozone generators for claimed purification, or even chroma therapy with LED lights for a more spa-like experience. The integration of smart technology is emerging. Imagine steamers with app connectivity for customized steaming cycles, temperature control, or personalized recommendations based on skin type. Some steamers utilize ultrasonic vibrations to create a fine mist of nano-sized particles that may penetrate deeper into the skin, although scientific evidence for enhanced benefits is still being explored. Adding essential oils to the steamer for aromatherapy benefits is a growing trend. Look for steamers with built-in diffusers or options for easy essential oil integration.
 

Face Steamer Market Analysis

Based on type, the market is divided into electric and battery operated. In 2023, electric steamers held the dominant market of USD 350.2 million and is expected to reach USD 635 million by 2032. Electric steamers connect to a power outlet, allowing for a more powerful heating element and consistent steam production throughout the steaming session. This might be preferred for those seeking a more thorough steaming experience. Electric steamers often offer a wider range of features due to the access to constant power. This could include adjustable steam settings, aromatherapy diffusers, or even smart functionalities like app connectivity. Battery-operated steamers are compact and lightweight, making them ideal for travel or use in different locations within a home. This portability caters to busy lifestyles or those who might not have a dedicated bathroom space for steaming.
 

Based on price range, the face steamer market is categorized into low, mid and high. In 2023, linen held the dominant market share of 49% and is anticipated to grow through the years. This segment offers a good balance between affordability and functionality. Steamers might have adjustable steam settings, larger water capacities, or even basic aromatherapy capabilities. This price range offers a wider selection of steamers, including both electric and battery-operated models to cater to user preferences for power or portability.
 

North America held a market of around USD 154.9 million in 2023 and is expected to reach USD 289.5 million by 2032. Consumers in North America are increasingly interested in skincare routines and at-home treatments. Face steamers are perceived to offer benefits like opening pores, cleansing the face, and promoting product absorption, fitting well within these routines.
 

The market in U.S. is set to grow through a CAGR of 7.4% through the forecast time period. North American consumers often seek natural solutions for skincare. Face steamers offer a natural way to cleanse and improve the appearance of skin, appealing to those who prefer such approaches over harsh chemicals or procedures.
 

The German Face Steamer market maintained a considerable position in Europe. German consumers prioritize practicality and cost-effectiveness. Face steamers offer a perceived benefit for skincare routines at a more affordable price point compared to some professional treatments.
 

China is supposed to grow at the highest rate of 8.1% in the region. Beauty influencers and social media play a significant role in driving consumer trends in China. Promotions featuring face steamers can significantly influence demand.
 

Face Steamer Market Share

Face steamer industry seem to be consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such as Panasonic Corporation, Conair Corporation, Kingdom Beauty, Revlon Inc., Secura, Dr. Dennis Gross Skincare, Vanity Planet, LONOVE collectively held around 10%-15% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
 

Face Steamer Market Companies

Major players operating in the face steamer industry are:

• Conair Corporation
• Dr. Dennis Gross Skincare
• ECVISION
• JYfeel
• Kingdom Beauty
• LONOVE
• NanoSteamer
• Newbealer
• Panasonic Corporation
• Pure Daily Care
• Revlon Inc.
• Secura
• SENNEN
• Vanity Planet
• Zorra
   

Face Steamer Industry News

• In 2022, Panasonic launched the steamer named Nano Ionic Steamer EH-SA39 that steam is to penetrate deeper into the skin for better hydration.
   
• In 2022, Conair introduced Facial Sauna and Steam included aromatherapy and added features that allow users to add essential oil to their steam for a premium experience.
   

The face steamer market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million)(Thousand Units) from 2021 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Type

• Electric
• Battery operated

Market, By Price Range

• Low
• Mid
• High

Market, By End-use

• Individual
• Commercial

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA