Face Steamer Market - By Type (Electric, Battery operated), By Price Range (Low, Mid, High), By End-use, By Distribution Channel & Forecast, 2024 - 2032

Face Steamer Market Size

The global face steamer market size was valued at USD 587.1 million in 2023 and is estimated to grow at a CAGR of 7% from 2024 to 2032. More and more people are taking an interest in skincare products and procedures. Emphasis is placed on the advantages of steam in opening facial pores, deep cleansing the skin, and even allowing facial products to penetrate deeper.
 

In addition, face steamers can be integrated into a self-care routine as a way of relaxing oneself. The warm mist during steaming is lulling and facilitates stress relief. The beauty of face steamers is that they enable their users to have a spa experience at home without paying expensive spa treatment fees. The increase in the attention on face steamers is driven by the expansion of the concept of comprehensive wellness that integrates the spirit and body. This means the skin steamers have for their heats benefits for skin and total well-being.

With an influx of brands and products, entry into this market is extremely challenging for new players due to the existing competition. Penetrating saturated markets requires an enterprise to heavily invest in marketing strategies and product differentiation. A major concern is the potential burns and scalds faced by consumers from ineffective use of face steamers which are extremely dangerous. A badly designed face steamers can result in electrical problems such as short circuits or even fires.
 

Face Steamer Market Trends

Modern face steamers have advanced significantly from their primitive designs. Other features that may catch your attention are aromatherapy diffusers, built-in ozone generators for the claimed purification feature, or even LED light chroma therapy for that extravagant, spa experience. The use of smart technology looks promising. It is easy to envision the possibility of having an app that lets users adjust steam cycles, temperature, or skin type settings.
 

This could also be combined with the innovative ultrasonic technology some steamers use to turn water into mist; the universal idea is to incorporate a specialized steam face mask that exists. At this point, the optimal consensus is that the nano-sized particles may provide deeper hydration; however, extensive research still needs to be conducted internationally. Another trend gaining traction is the use of essential oils. With steamers that include diffusers, essential oil aromatherapy will undoubtedly grow immensely more achievable.
 

Face Steamer Market Analysis

Based on type, the market is divided into electric and battery operated. In 2023, electric steamers held the dominant market of USD 350.2 million and is expected to reach USD 635 million by 2032. Electric models usually incorporate an advanced powerful heating element that connects to the power supply. This integration fosters a faster production of steam, hence can be preferred for those users who would wish for a better steaming effect.
 

Often, electric steamers have various other features due to the access to all time supply of power. These may include, adjustable cooling steam settings, aromatic oil diffusers and even smart features like controlling it via an app. Additionally, battery-powered ones are small and light therefore suitable for traveling or different steaming locations in the house. This mobility accommodates people on the go, or those who do not have a designated steam bathroom.
 

Based on price range, the face steamer market is categorized into low, mid and high. In 2023, linen held the dominant market share of 49% and is anticipated to grow through the years. This section provides an impressive compromise between effectiveness and cost. Steamers could feature variable steam control, increased water volume, or even rudimentary scent diffusion. With this price bracket there is a greater variety of steamers available including both electric and battery steamers to suit different needs for power or portability.
 

North America steered towards a face steamer market of nearly USD 154.9 million in 2023 and it is likely to hit USD 289.5 million by 2032. Due to the steady rise of interest in skincare routines and self provided treatments, consumers in North America are continuously growing in numbers. There are some perceived benefits of face steamers which include but are not limited to opening pores, cleansing the face, and improving product absorption when applied.
 

During the time period in review, the US market is anticipated to expand with an expected CAGR of 7.4%. Natural skincare has gained popularity with North American consumers over the years. For such consumers, who do not prefer harsh chemicals or drugs in the name of skincare, face steamers come as a blessing as it provides a natural means to cleanse and enhance the skin.
 

The German face steamer market held a sizeable market share in Europe. German buyers are cost minded and seek out practicality. Face steamers allow users to enjoy the benefits of skincare at a much lower cost than other available professional offers.
 

It is anticipated that in the region, China will witness the highest CAGR of 8.1%. In China, beauty influencing and social media trendsetting give a different visibility to the industry. The need for face steamers can be met with effective advertisement promotions.
 

Face Steamer Market Share

The market appears to be oligopolistic because of the presence of both local and foreign competitors. In 2023, companies like Panasonic Corporation, Conair Corporation, Kingdom Beauty, Revlon Inc., Secura, Dr. Dennis Gross Skincare, Vanity Planet, LONOVE cumulatively controlled approximately 10%-15% of the market share. As these companies have sizable resources, they are keen on putting them to strategic use such as engaging in mergers & acquisitions, expansions, and other collaborative ventures to capture larger market segments.
 

Face Steamer Market Companies

Major players operating in the face steamer industry are:

• Conair Corporation
• Dr. Dennis Gross Skincare
• ECVISION
• JYfeel
• Kingdom Beauty
• LONOVE
• NanoSteamer
• Newbealer
• Panasonic Corporation
• Pure Daily Care
• Revlon Inc.
• Secura
• SENNEN
• Vanity Planet
• Zorra
   

Face Steamer Industry News

• In 2022, Panasonic launched the steamer named Nano Ionic Steamer EH-SA39 that steam is to penetrate deeper into the skin for better hydration.
   
• In 2022, Conair introduced Facial Sauna and Steam included aromatherapy and added features that allow users to add essential oil to their steam for a premium experience.
   

The face steamer market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million)(Thousand Units) from 2021 to 2032, for the following segments:

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Market, By Type

• Electric
• Battery operated

Market, By Price Range

• Low
• Mid
• High

Market, By End-use

• Individual
• Commercial

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA