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The market, with prominent players, such as L’Oréal S.A., LVMH Group, Shiseido Company, Limited and E.l.f. Cosmetics Inc. holds a market share of ~2-4%. Manufacturers are adopting strategic steps, such as mergers, acquisitions, partnerships, and collaborations, to meet the growing consumer demand and consolidate their position in the market.
Major players operating in market include:
The Prostaglandin derived segment dominated the market in 2023 with USD 293.8 million and is expected to grow at a CAGR of 9.3% from 2024 to 2032 due to their proven effectiveness in boosting lash growth and enhancing overall lash aesthetics.
The global eyelash serum industry was valued at USD 674.4 million in 2023 and is anticipated to register a CAGR of over 7.6% between 2024 and 2032, driven by growing awareness of beauty and personal grooming.
North America's eyelash serum industry was valued at USD 223.9 million in 2023 and is projected to grow at a CAGR of 6.4% from 2024 to 2032, driven by the expanding beauty and wellness sector and the influence of social media trends.
Key players in the market include Biolyn, DHC, E.l.f. Cosmetics, Grande Cosmetics, JB Cosmetics, L