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Eye Shadow Stick Market Size
The global eye shadow stick market size was valued at USD 9.6 billion in 2023 and is estimated to grow at a CAGR of over 6.6% from 2024 to 2032. Eye shadow sticks are gaining popularity in the makeup market due to their versatility and ease of use. Consumers want products that are both convenient and high-quality, and eye shadow sticks fit the bill. They come in various finishes, from matte to shimmer, appealing to a wide range of users. This trend reflects the beauty industry's move towards time-saving products that deliver professional results.
Additionally, consumers prefer products they can easily blend and layer, boosting eye shadow stick sales. These products are multifunctional, doubling as eyeliners or highlighters, which attracts budget-conscious buyers. As makeup trends lean towards minimalism and versatility, and as social media educates consumers about makeup techniques, the demand for multipurpose products grows. Brands that offer eye shadow sticks with innovative features like long-lasting wear and skin-friendly ingredients are well-positioned to succeed in this market.
How much did the offline segment contribute to the eye shadow stick industry?
The offline segment accounted for approximately 56.5% of the total market share in 2023 and is projected to grow at a 6.7% CAGR through 2032, as it offers customers hands-on experiences to try products before buying.
What is the size of the U.S. eye shadow stick market?
The U.S. market was valued at USD 1.9 billion in 2023 and is expected to grow at a 6.6% CAGR from 2024 to 2032, led by shifting consumer preferences towards convenience and versatility in makeup products.
How big is the eye shadow stick market?
The market size of eye shadow stick reached USD 9.6 billion in 2023 and is set to grow at a 6.6% CAGR from 2024 to 2032, driven by the rising demand for versatile makeup products.
Who are the major players in the eye shadow stick industry?
The key players in the industry include Anastasia Beverly Hills, LLC, Charlotte Tilbury Beauty Limited, Clinique Inc., Coty Inc., e.l.f. Beauty, Inc., Kos