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Eye Shadow Stick Market Share
The eye shadow stick industry is fragmented, with prominent players holding a market share of 10%-15% of the total market share. Companies are increasingly focusing on innovation and consumer engagement to capture market share and respond to shifting beauty trends. Many brands are expanding their product lines to include diverse shades and finishes, catering to a wide range of skin tones and personal styles. The versatility of eye shadow sticks, which allow for easy application and portability, has made them particularly appealing to busy consumers looking for convenience without compromising on quality or aesthetics.
Eye Shadow Stick Market Companies
Major players operating in the eye shadow stick industry include:
- Anastasia Beverly Hills, LLC
- Charlotte Tilbury Beauty Limited
- Clinique Inc.
- Coty Inc.
- e.l.f. Beauty, Inc.
- Kosé Corporation
- L'Oréal S.A.
- LVMH Moët Hennessy Louis Vuitton SE
- Milani Cosmetics
- Revlon, Inc.
- Shiseido Company, Limited
- Smash box Cosmetics
- Stila Cosmetics
- The Estée Lauder Companies Inc.
- Too faced Cosmetics
How much did the offline segment contribute to the eye shadow stick industry?
The offline segment accounted for approximately 56.5% of the total market share in 2023 and is projected to grow at a 6.7% CAGR through 2032, as it offers customers hands-on experiences to try products before buying.
What is the size of the U.S. eye shadow stick market?
The U.S. market was valued at USD 1.9 billion in 2023 and is expected to grow at a 6.6% CAGR from 2024 to 2032, led by shifting consumer preferences towards convenience and versatility in makeup products.
How big is the eye shadow stick market?
The market size of eye shadow stick reached USD 9.6 billion in 2023 and is set to grow at a 6.6% CAGR from 2024 to 2032, driven by the rising demand for versatile makeup products.
Who are the major players in the eye shadow stick industry?
The key players in the industry include Anastasia Beverly Hills, LLC, Charlotte Tilbury Beauty Limited, Clinique Inc., Coty Inc., e.l.f. Beauty, Inc., Kos