Eye Cream Market - By Type, By Ingredient, By Skin Type, By Price, By Application, By Distribution Channel Analysis, Share, Growth Forecast, 2025 - 2034

Eye Cream Market Size

The global eye cream market size was estimated at USD 5 billion in 2024. The market is expected to grow from USD 5.3 billion in 2025 to USD 9.5 billion in 2034, at a CAGR of 6.7%. Increasing demand for natural and organic products is majorly boosting the growth in the global market. Consumers are becoming more aware of the ingredients used in their eyecare products and hence are demanding products that are natural and organic in nature, as they are perceived to be safer and healthier for the eye.
 

According to Ulta’s Beauty Consumer Insights survey for the year 2023, it found that 90% of Gen Z and younger millennials expect to buy into the products offered in the clean beauty category over the next few years. More than 50% of Gen Z is cautiously evaluating the ingredients of beauty products before making a purchase. Technology is helping make this change by giving a way for brands to assure transparency of their sourcing and manufacturing practices.
 

According to the Centre for the Promotion of Imports (CBI), nearly all large cosmetics companies have implemented programmed on sustainability, and many of them are setting ambitious targets to reduce their environmental impacts and resource use, indicating that sustainability has entered the mainstream. The American Chemical Society states that natural emollients hold the largest share, in terms of value and volume, of the natural cosmetics ingredient market.
 

There's a movement away from traditional, petrochemical-derived ingredients to solutions that put a premium on environmental responsibility without compromise in product efficacy. Its commitment to adopting vegetable oils, microbial fermentation products, and bio-catalytic processes reflects many benefits, from increasing hydration capabilities to reducing environmental impact. Natural skincare is most important to 43% of this age segment compared to the total 31% in the U.S.
 

The rise and acceptance of natural and clean beauty trends have created a heightened interest in transparency and sourcing of ingredients, and as a result, consumers are likely to move toward brands that align with this value.
 

Eye Cream Market Trends

• Anxiety over aging and the widespread burnout culture are creating focused eye care, and it is becoming the central aspect of self-care. Brands need to be reactive to this trend by having formulas with potent ingredients to address these issues. Peptides, caffeine, and vitamin C, for instance, have become a popular in eye creams and serums for their capacity to diminish puffiness, lighten dark circles and erase fine lines.
   
• Customers are seeking multi-tasking products, because of the popularity of skinimalism a trend that is all about streamlining skincare regimens. This has resulted in companies creating concealers that provide coverage and skincare benefits like hydration, brightening, and anti-aging benefits. Furthermore, Victoria Beckham Beauty incorporates skincare ingredients to hydrate and protect the delicate skin around the eyes.
   
• Advances in technology have transformed the effectiveness of eye creams. The incorporation of nanotechnology into skincare enables the delivery of active ingredients at a cellular level, making them more effective.
   

Eye Cream Market Analysis

The market by type is segmented into moisturizing eye cream, forming eye cream, anti-aging eye cream, anti-allergy eye cream, brightening eye cream, and de-puffing eye cream. In 2024, the moisturizing eye cream segment dominate the market generating revenue of USD 1.5 billion and forming eye cream segment is expected to grow at CAGR of around 7.5% during the forecast period 2025 to 2034.
 

• Consumers are looking for eye creams that will provide intense hydration to combat dryness and maintain skin elasticity. Products containing hyaluronic acid are particularly popular because they have the ability to retain moisture and fill out the skin.
   
• There is high demand for eye creams that tighten the skin and reduce sagging. Products with peptides and those that activate collagen are sought after because they build up the structure and resilience of the skin. Consumers are looking for products that offer evident tightening, which contributes to appearance.
   
• The anti-aging category remains robust, with the focus on lines, wrinkles, and age spots. Eye creams containing retinol are standouts due to their ability to induce cell turnover and decrease markers of aging.
   
• With increasing sensitivities of customers' skin, eye creams are shifting towards fragrance-free and hypoallergenic products. Fragrance-free and hypoallergenic products that contain soothing agents like ceramides, which repair the barrier in the skin, are preferred by customers who have sensitive skin.
   

According to the application, the eye cream market is segmented into professional and personal. Professional segment made up 55% of the market in 2024, due to rising demand for specialized skincare treatment.
 

• Professional eye creams tend to contain more active ingredients and are intended for treatment in controlled conditions under the auspices of skin care professionals. They are sold to customers demanding specialized solutions to targeted issues like deep wrinkles, extreme puffiness, and darker circles. This trend is further driven by consumer demand for custom skin care programs and the apparent effectiveness of professionally administered treatments.
   
• Personal use trend is guided by the growing consumers' interest in home skincare routines as guided by increased awareness of eye care and the ease of self-care routines. Increased accessibility of different types of eye cream products through the various online retail platforms has also made it easier for consumers to access different varieties of eye creams and make the right choices while in the comfort of their homes.
   
• Brands are addressing the demand by launching easy-to-use formulations that treat prevalent issues like dark circles, puffiness, and aging signs. Skincare professional Caroline Hirons developed a new eye cream, powered by several actives such as phytosterols, winter cherry, and cucumber seed, Skin Rocks' new eye cream promises to soften and smooth for youthful-looking eyes.
   

According to the ingredient, the eye cream market is segmented into vitamin E, niacinamide, vitamin A, retinol, other. Vitamin E made up 28% of the market in 2024, due to rising demand for targeted skincare routine.
 

• Hyaluronic acid and retinol gaining popularity owing to their hydration and antiaging properties. Furthermore, there is a rising demand for eye cream that contains innovative ingredients like peptides and ceramide, due to them strengthening skin barrier and enhancing its elasticity.
   
• In formulating eye creams, care must be taken to get the right balance between the benefit and risk of every ingredient. Retinol with its unmatched anti-aging benefits but risking irritation to sensitive skin types, especially on the sensitive eye area.
   

With about 72% of the North American eye cream market share and estimated USD 860 million in revenue, the United States led the market in 2024. The expansion of the U.S. market is primarily driven by advancement in eye care products, consumer spending on skincare and demand for natural ingredient eyecare products.
 

• The U.S. market for eye cream present number of dominating players with huge impact on trends and consumer needs. Manufacturers such as L'Oréal, Estée Lauder, and Shiseido have led the way in terms of innovation, launching products that address a wide range of skin issues.
   
• Estée Lauder's advanced night repair eye supercharged complex has set a standard of anti-aging eye creams through its highly active mix of ingredients to fight various signs of aging. These industry leaders continue to invest in R&D to develop sophisticated formulations to keep up with changing consumer needs.
   
• The U.S. eye cream market span across age groups, with high growth occurring among the younger generation. Gen Z and Millennials are particularly vulnerable to preventive skin care, seeking products that are capable of slowing down the occurrence of aging symptoms. The aging population is also a primary consumer group, with individuals above 40 years seeking products that can help with already developed signs of ageing such as fine lines and wrinkles. The growing base of middle-class consumers in the country along with increased purchasing power also contributes to the growing demand for eye creams.    
   

Europe: Increasing consumer awareness of eyecare and demand for natural and organic eyecare products have contributed to the European market's robust growth. As per the European Commission latest report on cosmetics industry, per capita cosmetics spending by country reveal that the average among the EU27 countries is $133 per year. Denmark and Sweden have the highest consumption of cosmetic products at $178, followed by Spain at $175 and France at $172.   
 

Asia Pacific: Rising eye concern, consumer spending on eyecare and personal hygiene along with the demand for organic and natural eye cream products are a few factors boosting this Asia Pacific market growth. On an average woman in China spend about $137 on quality skincare.
 

Eye Cream Market Share

• The top five companies in Johnson & Johnson, L'Oréal, Mary Kay, Shiseido, and The Estée Lauder Companie and they collectively hold a share of 15%-20% in the market.
   
• These companies continue to acquire and merge with others, expand facilities, and make various collaborations to increase their product offerings, access customer bases, and secure their market positions.
   
• Amor pacific launched a new skincare brand MIMO by MAMONDE. The new skincare brand is a minimal, clean beauty that brings essential skincare solutions catering to the needs of Generation Z and Alpha. The line, 'Rosy Hyalon Line', has been designed to provide sheer, instant hydration directly to the skin through its combining aspects of the heritage floral ingredients of Mamonde and practical skincare components.
   
• Beiersdorf performed impressive growth during fiscal year 2024 with yet another record sales and showing good performance across its business units. The sales of the Group came to all-time high of $10.3 billion with an organic increase of 6.5%. Despite huge investments in brands, the operating result of the company went up to $1.5 billion with improving EBIT margin to 13.9%.
   

Eye Cream Market Companies

Major players operating in the eye cream industry are:

• Amorepacific
• Avon Products
• Beiersdorf
• Cadila Pharmaceuticals
• Eye Care Cosmetics
• Johnson & Johnson
• Kao
• L'Oreal
• Mary Kay
• Oriflame Holding
• Shiseido
• The Body Shop
• The Estee Lauder Companie
• The Procter & Gamble
• Unilever
   

To improve the services and market share key players are constantly investing in technological activities and are also entering into partnerships to provide improved and better solutions for the customers. These investments are benefiting both companies and customers as they help develop and offer solutions as per the changing technological trends and thus the customer requirements.
 

Aestura is debuting in America as part of Amorepacific's strategy to increase the global presence in the derma cosmetic segment. Atobarrier 365 boasts six core items, cream, bubble cleanser, hydro essence, lotion, soothing cream, and mist aimed at maintaining healthy and moisturized skin. Aestura and Sephora will reinforce their strategic partnership, deploying Sephora's wide US client base to popularize Aestura.  
 

Beiersdorf has acquired a majority stake in S-Biomedic NV, Belgium, a life-science firm and leader in skin microbiome research. Beiersdorf was one of the first to see the potential of the skin microbiome for skin care and had already invested in S-Biomedic as part of its corporate venture capital initiatives. S-Biomedic will remain as a separate business under Beiersdorf's current microbiome program and augment the firm's in-house research efforts in this area.
 

Eye Cream Industry News

• In December 2024, L'Oréal Groupe is leveraging the low-cost K-beauty phenomenon with its purchase of Gowoonsesang Cosmetics, including its 21-year-old Korean skin-care brand, Dr. G, which will be integrated into the multinational giant's consumer products business. Founded by a dermatologist and providing high-performance solutions suitable for even the most sensitive skins, Dr. G is the ideal addition to the current skincare portfolio.
   
• In November 2023, Bubble, a Gen Z-friendly skincare company, launched a new eye cream. This eye cream is the eighteenth product to be added to Bubble's portfolio. During this time, the brand famous for moisturizers, masks, and sunscreen has grown its distribution to more than 12,000 North American stores, including big-box retailers Ulta Beauty, CVS, and Walmart.
   
• In October 2023, Cadila Pharmaceuticals' subsidiary Chezgreen has introduced an under-eye cream for the Indian market. Cahaya Naturals Under Eye Cream incorporates L-Glutathione, Vitamin C, and other antioxidant-rich natural extracts to revive dead skin cells and maintain hydration of the skin.
   
• In August 2023, Shiseido introduces benefiance wrinkle smoothing eye cream, the updated formula contains ginseng extract to illuminate eyes and diminish dark circles and vitamin E to preserve the skin barrier. The updated formula addresses five eye area wrinkles inner corner, under eye, crow's feet, round eye, frown lines–along with priority issues, dark circles and eye bag puffiness.
   

This eye cream market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Moisturizing eye cream
• Forming eye cream
• Anti-aging eye cream
• Anti-allergy eye cream
• Brightening eye cream
• De-puffing eye cream    

Market, By Ingredients  

• Vitamin E
• Niacinamide
• vitamin A
• Retinol
• Other (hyaluronic acid, etc.)       

Market, By Skin Type 

• Dry skin
• Oily skin
• Other (all skin, sensitive skin etc.)        

Market, By Price 

• Low
• Medium
• High        

Market, By Application   

• Professional
• Personal      

Market, By Distribution Channel  

• Online
  • E-commerce
  • Company website 
• Offline
  • Specialty store
  • Mega retail stores
  • Others (individual stores, department stores, etc.)       

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa