Eye Cream Market - By Type, By Ingredient, By Skin Type, By Price, By Application, By Sales channel & Forecast, 2024 – 2032

Eye Cream Market Size

The global eye cream market was valued at USD 4.77 billion in 2023 and is expected to register a CAGR of 6.6% between 2024 and 2032. The rise in eye skin problems like dark circles, puffiness, and aging signs is boosting the market.
 

Stress, lack of sleep, and more screen time make these issues worse, increasing the need for effective eye care solutions. People are more aware of the need for targeted skincare and are looking for products that meet their specific needs. Social media and beauty influencers highlight eye care as a daily necessity. Younger people are also more aware of anti-aging and are starting preventative care early, expanding the market. New formulations with ingredients like peptides, hyaluronic acid, and natural extracts make eye creams more effective and attractive to consumers. This increases product effectiveness and encourages more people to buy eye care products. As a result, the growing number of eye skin issues is driving the demand and growth of the market.
 

Rising skin allergy issues are a significant challenge for the eye cream market. As more consumers report sensitivities and allergic reactions to skincare products, including eye creams, they become more cautious about trying new products. This leads to a preference for hypoallergenic or dermatologically tested formulations, reducing the appeal of many conventional eye creams with active ingredients. Moreover, as awareness of allergies and adverse reactions grows, consumers are turning to safer, more natural alternatives, lowering the demand for products seen as risky. Brands face the challenge of creating eye creams that address common concerns while being safe for sensitive skin, which can increase production costs and limit innovation. Additionally, negative feedback on social media and online reviews can deter potential customers, amplifying the impact of allergy-related concerns.
 

Eye Cream Market Trends

The rise in social media users has greatly impacted the eye cream industry. Social media allows beauty influencers and skincare fans to share their tips and reviews, increasing awareness and demand for eye care products. Reviews and tutorials from users show real results and how to use the products, building trust. Popular hashtags and challenges highlight issues like dark circles or puffiness, driving interest in specific eye creams. Brands use social media for targeted marketing with engaging visuals and stories. Collaborations with influencers help introduce new products to large audiences, shaping consumer preferences and trends.
 

Consumer buying behavior in the eye cream market is influenced by several factors. Age and gender play a big role, with younger people looking for preventative solutions and older people seeking anti-aging benefits. Lifestyle choices, like the preference for cruelty-free and natural products, also impact decisions. Needs such as addressing dark circles or puffiness are often driven by social media trends and beauty influencer recommendations. Effective ingredients and attractive packaging influence product choices, while brand loyalty affects repeat purchases. Shopping behavior, whether online or in-store, and price sensitivity also shape consumer engagement. Satisfaction with product effectiveness after purchase leads to repeat buying or brand switching. Understanding these factors helps brands tailor their marketing strategies and products to meet consumer needs, boosting sales and customer loyalty.
 

Eye Cream Market Analysis

The market is segmented based on type: moisturizing eye cream, forming eye cream, anti-aging eye cream, anti-allergy eye cream, brightening eye cream, de-puffing eye cream. The moisturizing eye cream segment dominated the market in 2023, capturing a substantial market share of 29.5%. This segment is anticipated to maintain its lead, projected to reach a valuation of USD 2.61 billion by 2032. Eye creams help with issues like dryness, puffiness, and skin texture, making them suitable for all skin types and ages. Many people use these creams not only to improve their skin now but also to prevent aging signs in the future. Ingredients like hyaluronic acid, glycerin, and natural oils make these creams more appealing. As more people learn about skincare, they are adding eye creams to their daily routines, often starting with moisturizing ones. Brands are also good at explaining the benefits of these products, highlighting how important hydration is for overall skincare, which increases demand.
 

Based on skin type, the market is divided into dry, oily, others. The other segment dominated the market in 2023, capturing a substantial market share of 48.4%. This segment is anticipated to maintain its lead, projected to reach a valuation of USD 4.18 billion by 2032. Eye creams for all skin types, including sensitive skin, are boosting growth in the eye cream market. These inclusive formulations attract a wide range of consumers with different skin concerns. As more people become aware of skin sensitivities, they look for gentle yet effective products, increasing the demand for safe and comfortable formulations. These eye creams often contain soothing ingredients like chamomile, aloe vera, and hypoallergenic compounds, making them suitable for sensitive skin. This focus on gentle ingredients builds trust and encourages repeat purchases from consumers who worry about irritation. Additionally, as skincare education spreads through social media and beauty platforms, consumers understand the importance of using products that meet their specific needs, including sensitivity. Brands offering eye creams for all skin types can tap into this trend, showing their commitment to inclusivity and safety.
 

Based on the sales channel, the market is segmented into online and offline. The online segment dominated the market in 2023, capturing a substantial market share of 56%. This segment is anticipated to maintain its lead, projected to reach a valuation of USD 4.98 billion by 2032. Online platforms offer a wider range of products, including niche and specialty brands that are often not available locally. This allows shoppers to compare options easily and find what suits their needs. Customer reviews and ratings on e-commerce sites provide valuable insights into product effectiveness and user experiences, helping shoppers make informed decisions. Online promotions and discounts often lead to better deals than those found in physical stores, encouraging purchases. Discreet packaging from online retailers appeals to those who value privacy when buying personal care items. Additionally, brands enhance their online presence with engaging content like tutorials and expert advice, building trust and connection with consumers.
 

Asia Pacific region leads the eye cream market with a CAGR of 7.1% and is expected to reach USD 3.45 billion by 2032. The APAC region leads the global eye cream industry for several reasons. The large and diverse population creates high demand for skincare products, including eye creams. Younger consumers are increasingly aware of skincare routines, emphasizing eye care. K-beauty and J-beauty trends have made detailed skincare routines popular, highlighting the importance of eye creams and boosting their demand. Consumers in the APAC region seek specialized products for issues like dark circles, puffiness, and aging, driving innovation and variety in product offerings. Rising disposable incomes and urbanization have increased the willingness to invest in premium and luxury skincare products. The growth of e-commerce in the region also makes it easier for consumers to access a wide range of eye creams.

North America: In terms of country, the US is dominating the North America eye cream market with revenue of around USD 696 million in the year 2023 and expected to reach around USD 1.4 billion by 2032. The U.S. market offers a wide range of products, from luxury brands to affordable options, catering to different consumer preferences and budgets. This variety allows consumers to choose products that best meet their needs. Social media and beauty influencers also drive trends and educate consumers about eye care, increasing demand for eye creams. Additionally, the rise of e-commerce has made it easier for consumers to access a broad selection of eye creams, often with detailed reviews and ratings to help them make informed decisions.
 

Asia Pacific: China is leading the Asia Pacific market is growing at the fastest growth rate of around 7.9% with a market share of around 31.3% in the global eye cream market during 2023. The country's large and growing population creates a significant demand for skincare products, including eye care items. Increased awareness of skincare routines, especially among younger consumers, has boosted interest in products targeting dark circles and puffiness. The popularity of K-beauty and J-beauty trends has also influenced Chinese consumers, who are adopting more advanced skincare routines that emphasize eye care. This shift has driven innovation, with brands offering a wide range of eye creams and treatments. Additionally, China's expanding middle class, with higher disposable incomes, is spending more on beauty and personal care products. The growth of e-commerce has made it easier for consumers to access a variety of eye care products, including both local and international brands.
 

Eye Cream Market Share

The eye cream industry is highly fragmented due to diverse consumer needs, various ingredient formulations, and segmentation across luxury, mid-range, and drugstore brands. Consumers look for solutions for dark circles, puffiness, and aging signs, leading brands to create specialized products. Trends like clean beauty and local brands catering to regional preferences also add to market diversity. Top players in this market include L'Oréal S.A., offering a wide range of products; Estée Lauder Companies Inc., focusing on luxury products; and Johnson & Johnson, emphasizing eye care for sensitive skin. Other notable brands are Beiersdorf AG with its NIVEA line, and Shiseido Company, Limited, known for luxury skincare. Unilever PLC has a broad portfolio, while Avon Products, Inc. and The Procter & Gamble Company cater to budget-conscious consumers. Mary Kay Inc. and Oriflame Holding AG focus on direct sales, and Amorepacific Corporation and The Body Shop International Limited appeal to niche markets with ethical and natural products. This variety highlights the competitive nature of the market.
 

Eye Cream Market Companies

Major players operating in the eye cream industry include:

• Amorepacific Corporation
• Avon Products, Inc.
• Beiersdorf AG
• Cadila Pharmaceuticals
• The Estée Lauder Companies Inc.
• Eye Care Cosmetics
• Johnson & Johnson
• Kao Corporation
• L'Oréal S.A.
• Mary Kay Inc.
• Oriflame Holding AG
• The Procter & Gamble Company
• Shiseido Company, Limited
• The Body Shop International Limited
• Unilever PLC
   

Eye Cream Industry News

• In November 2023, Bubble, a skincare brand catering to Gen Z, introduced a new eye cream. this eye cream marks the eighteenth addition to Bubble's lineup since its inception in late 2020. Over this period, the brand — known for its moisturizers, masks, and sunscreen has expanded its reach to over 12,000 stores across North America, including major retailers like Ulta Beauty, CVS, and Walmart.
   
• In October 2023, Chezgreen, a division of Cadila Pharmaceuticals, has launched an under-eye care cream for the Indian market. The Cahaya Naturals Under Eye Cream uses L-Glutathione, Vitamin C, and other natural extracts rich in antioxidants to rejuvenate damaged skin cells and keep skin hydrated.
   

The eye cream market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Million) and volume (Million units) from 2021 to 2032, for the following segments:

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Market, By Type

• Moisturizing eye cream
• Forming eye cream
• Anti-aging eye cream
• Anti-allergy eye cream
• Brightening eye cream
• De-puffing eye cream

Market, By Ingredients

• Vitamin E
• Niacinamide
• vitamin A
• Retinol
• Other (hyaluronic Acid, etc.)

Market, By Skin Type

• Dry skin
• Oily skin
• Other (all skin, sensitive skin)

Market, By Price

• Low
• Medium
• High

Market, By Application

• Professional
• Personal

Market, By Sales Channel

• Online 
  • E-commerce
  • Company website 
• Offline 
  • Specialty store
  • Mega retail stores
  • Others (individual stores, departmental stores, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa