Exercise & Weight Loss Apps Market – By Platform, By Device, By Gender, By Service Model – Global Forecast, 2024 – 2032

Exercise & Weight Loss Apps Market Size

The global exercise & weight loss apps market size was valued at USD 943.1 million and is set to register growth at 16.3% CAGR between 2024 and 2032. The growth of the exercise and weight loss apps market is primarily driven by a combination of factors, including increased health consciousness, rising smartphone adoption, advancements in technology, and a shift toward personalized fitness.
 

These apps allow users to track workouts, food intake, weight, and other health metrics over time. Tracking progress helps users stay accountable, visualize improvements, and make data-driven adjustments to their routines. For example, the app Lose It! tracks daily calorie intake, offering users insights into their eating habits, while apps like Strava monitor workout performance and progress.
 

Another significant growth driver is the surge in smartphone usage and internet penetration. A growing emphasis on maintaining a healthy lifestyle, spurred by rising rates of obesity, heart disease, and diabetes, has led more people to turn to exercise and weight loss apps for guidance and support. Post-pandemic, the focus on physical and mental health has intensified, with individuals seeking ways to stay active at home. For instance, according to the World Economic Forum, downloads of health and fitness apps rose by 46% globally, with India recording the highest increase at 156%.

Exercise and weight loss apps are digital platforms or mobile applications designed to help users improve their physical fitness, manage their weight, and adopt healthier lifestyle habits. These apps typically offer features such as workout plans, exercise tracking, calorie counting, nutritional advice, and progress monitoring. They may also include personalized recommendations based on user input, such as weight loss goals, fitness levels, and dietary preferences.
 

Exercise & Weight Loss Apps Market Trends

• The increasing prevalence of obesity and other lifestyle diseases is a significant driver for the exercise and weight loss apps market. For instance, according to the World Health Organization (WHO), in 2022, approximately 2.5 billion adults were overweight globally, with 890 million suffering from obesity.
   
• Obesity is a medical condition characterized by excessive accumulation of body fat that negatively impacts health. It increases the risk of various conditions, including heart disease, type 2 diabetes, high blood pressure, and certain cancers. Obesity is primarily caused by a combination of factors such as poor diet, physical inactivity, genetics, and environmental influences.
   
• According to the CDC's 2021 data, approximately 11.6% of the U.S. population had diabetes, while around 38% were prediabetic, indicating a significant disease burden in the country.
   
• As the incidence of lifestyle diseases rises globally, there is a growing demand for disease monitoring tools to improve patients' quality of life. This trend is fueling the expansion of the exercise and weight loss apps market, as these apps offer personalized fitness routines and dietary plans, enhancing user satisfaction and retention.
   
• Additionally, the COVID-19 pandemic significantly accelerated the demand for home workout solutions, a trend that continues post-pandemic as people seek convenient, remote options. Apps such as Nike Training Club saw a surge in users during lockdowns.
   

Exercise & Weight Loss Apps Market Analysis

Based on platform, the market is segmented into iOS and android. The android segment dominated the market in 2023 and accounted for USD 484.3 million.
 

• Android is the world’s most widely used mobile operating system, holding a dominant market share, particularly in developing regions. According to Statista, Android accounts for 71.6% of total mobile operating systems worldwide. With a larger number of smartphone users on Android, fitness app developers target this platform to reach a broader audience, contributing to its dominance in the market.
   
• Android-powered devices are available across a wide range of price points, from low-cost smartphones to premium models. This affordability makes Android devices more accessible to users across various income levels, particularly in emerging markets.
   
• Moreover, Android’s open-source nature and flexible development environment make it easier for app developers to create and distribute apps on this platform. As a result, there is a larger number of fitness and weight loss apps available on Android’s Google Play Store compared to other platforms, stimulating market growth.
   

Based on device, the exercise & weight loss apps market is segmented into smartphone, tablets, and wearable devices. The smartphones segment dominated the market in 2023 with a market share of 48.6%.
 

• Smartphones are widely accessible and used by billions of people worldwide, making them the most convenient platform for health, fitness, and weight management apps. According to the World Economic Forum, in 2022, there were over 8.6 billion mobile subscriptions in use globally. As smartphones have become an essential part of daily life, people prefer using them for fitness and weight loss tracking due to their convenience and portability.
   
• Furthermore, smartphones seamlessly integrate with fitness wearables like smartwatches and fitness bands, allowing users to track detailed health metrics such as heart rate, sleep patterns, and calories burned. This integration makes smartphones the central hub for managing health and fitness data.
   
• Additionally, compared to other fitness solutions, such as personal trainers or gym memberships, smartphone apps offer a more affordable option. Several apps follow a freemium model, providing basic features for free while allowing users to pay for premium options if desired.
   

Based on gender, the exercise & weight loss apps market is segmented into male and female. The male segment dominated the market in 2023 and is expected to witness growth at a CAGR of 16.2%.
 

• Men are generally more inclined toward muscle-building and strength training exercises, which require structured workouts and progress tracking. Fitness apps provide personalized training plans and performance tracking, helping men achieve their strength training goals. For instance, apps like JEFIT are specifically designed to cater to men’s strength-building workouts, offering detailed tracking features and workout routines.
   
• Furthermore, several fitness apps offer tailored content specifically for men, including strength training programs, HIIT workouts, and sports conditioning routines. This male-specific content resonates well with male users, who are more likely to adopt these apps to achieve their fitness goals. For example, the Shred app focuses on high-intensity training programs that cater primarily to men interested in building muscle and losing fat.
   

Based on service model, the exercise & weight loss apps market is segmented into subscription and non-subscription models. The subscription service model segment is anticipated to reach USD 2.5 billion by 2032.
 

• Several exercise and weight loss apps offer advanced features such as personalized workout plans, detailed progress tracking, and nutritional guidance exclusively to subscribers. These premium features attract users with serious fitness goals who are willing to pay for a more tailored experience.
   
• Additionally, the subscription model offers flexibility to both users and app developers. Users can choose from various subscription plans (monthly, quarterly, or annually), allowing them to select a plan that best fits their budget and fitness needs. This scalability also enables developers to cater to a broader audience by offering different service tiers, driving market growth. For instance, Aaptiv provides users with various pricing plans, allowing them to choose their preferred level of commitment and access, ranging from shorter to longer subscription periods, thereby stimulating market expansion.
   

North America dominated the global exercise & weight loss apps market in 2023 with a revenue of USD 420.6 million and is anticipated to reach USD 1.6 billion by 2032.
 

• North America has high smartphone penetration and a tech-savvy population. This widespread access to mobile devices and the internet makes it easier for users to download and use exercise and weight loss apps.
   
• Consumers in North America generally have higher disposable incomes, allowing them to invest in premium versions of fitness apps, digital personal training services, and subscription-based fitness content.
   
• Wearable fitness devices such as Fitbit, Apple Watch, and Garmin have gained popularity in the region and are capable of integrating with fitness and weight loss apps, boosting app adoption and usage. These factors collectively reinforce North America's leadership position in the exercise and weight loss apps market.
   

U.S. exercise & weight loss apps market was valued at USD 379 million in 2023.
 

• A growing emphasis on health and wellness, including preventive healthcare, encourages consumers to engage in fitness activities and track their health metrics, promoting the use of exercise and weight loss apps in the U.S.
   
• The rapid advancement of mobile technology and wearables enhances app functionality, allowing for features like real-time tracking, personalized workout plans, and integration with other health devices. One such example is the Nike Training Club app, which offers personalized workout plans based on user preferences, fitness levels, and goals. It adapts recommendations based on user feedback and progress.
   
• Furthermore, with obesity rates on the rise, more individuals are seeking effective weight management solutions, leading to increased demand for exercise and weight loss apps. According to the World Health Organization, nearly 37 million children under the age of 5 in the U.S. were overweight in 2022, highlighting the significant health burden in the country.
   

Germany is anticipated to witness robust growth in the global exercise & weight loss apps market.
 

• The integration of advanced technologies such as artificial intelligence, augmented reality, and wearable devices enhances the functionality of exercise and weight loss apps, making tracking workouts, nutrition, and progress more engaging and personalized, thereby driving user adoption.
   
• Following the COVID-19 pandemic, there has been a significant shift toward remote fitness solutions. Many users continue to prefer app-based workouts over traditional gym memberships due to their convenience and flexibility.
   
• Additionally, growing awareness among the German population regarding the importance of maintaining a healthy lifestyle to prevent chronic diseases has led to increased adoption of fitness and weight loss apps as part of preventive health measures.
   

Asia Pacific region is anticipated to witness high growth in exercise & weight loss apps market, growing at a CAGR of 17% over the analysis years.
 

• The increasing prevalence of obesity and overweight in several Asia-Pacific countries is driving demand for effective weight management solutions. Consumers are turning to apps as a convenient way to track their diets and exercise routines.
   
• For instance, according to the National Institutes of Health, around 29.4% of children in China suffered from overweight and obesity.
   
• Additionally, the rapid growth of smartphone penetration and internet connectivity in the Asia-Pacific region facilitates access to exercise and weight loss apps. With more users having smartphones, the market for health-related applications is expanding.
   
• Moreover, the impact of social media and fitness influencers in promoting health and fitness trends plays a crucial role in driving app downloads. Many users are motivated by peer interactions and community support offered through fitness platforms, further propelling market expansion.
   

Exercise & Weight Loss Apps Market Share

The competition in the exercise and weight loss apps market is characterized by intense rivalry, driven by the increasing demand for digital fitness solutions. Established brands such as MyFitnessPal, Fitbit, and Nike Training Club dominate the global market by leveraging brand recognition, advanced technology, and comprehensive services to maintain a strong foothold.
 

In addition to these global leaders, local apps tailored to specific regions or cultures are emerging, particularly in the Asia-Pacific region, where localized content is highly valued. Integration with wearable devices, such as smartwatches and fitness trackers, is another key competitive factor, with companies partnering with hardware manufacturers to create seamless user experiences. Therefore, continuous innovation and user engagement are vital for staying competitive in this fast-evolving industry.
 

Exercise & Weight Loss Apps Market Companies

Prominent players operating in the exercise & weight loss apps industry include:

• ASANA REBEL GMBH
• Daily Burn, Inc. 
• Fitbit Inc
• FitNow, Inc.
• Freeletics GmbH
• HealthifyMe Wellness Private Limited
• Jefit, Inc.
• MyFitnessPal, Inc.
• Nike, Inc.
• Noom, Inc. 
• Peloton Interactive, Inc. 
• runtastic GmbH
• Strava, Inc.
• Sworkit by Nexercise, Inc.
• Under Armour, Inc.
• WW International, Inc.
   

Exercise & Weight Loss Apps Industry News:

• In April 2024, MyFitnessPal, introduced new tools to support users of GLP-1 medications including Mounjaro, Ozempic, Wegovy, and Zepbound. It helps members to track weight loss, maintain proper nutrition, and optimize their overall wellness while using these medications. This strategy helped the company increase its customer portfolio by significantly targeting the users of GLP-1 medications.
   

The exercise & weight loss apps market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

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Market, By Platform

• iOS
• Android

Market, By Device

• Smartphones
• Tablets
• Wearable devices

Market, By Gender

• Male
• Female

Market, By Service Model

• Subscription
• Non-subscription

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa