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Premium Report Details
Base Year: 2023
Companies covered: 15
Tables & Figures: 232
Countries covered: 6
Pages: 161
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Europe Sportswear Market
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Europe Sportswear Market Size
The Europe sportswear market size was valued at USD 85.1 billion in 2023 and is anticipated to register a CAGR of over 5.9% between 2024 and 2032. The growth of the European sportswear market is largely influenced by the increasing awareness of health and lifestyle wellness. In the European Union, the emerging tendency towards more active habits is demonstrated by the fact that over sixty percent of European consumers participate in sports at least once a week.
The European sportswear market is on the rise due to an emphasis on fitness and active lifestyles. This includes almost everyone from millennials to seniors, all of whom are working out. Most people now embrace athleisure apparel for practical reasons + it is trendy. This trend is being amplified by social media and health promoters by the advocacy of lifestyle consumers brands. Advances in fabric technology and sustainable production are responding to the demand for these attributes. Therefore, it can be concluded that the European sportswear market is accelerating growth propelled by health-driven people and normalization of fitness attitude.
The competition from local and international competitors in the European sportswear sector gives businesses a run for their money. Building a strong brand presence, managing competitive pricing whilst remaining profitable, building brand loyalty in market systems that are already overcrowded, responding to ever-changing fashion trends, resolving sustainability concerns, and promoting and selling goods online are some of the many issues that exist. In order to achieve success, there needs to be more focus on continual globalization innovation, effective brand planning, and quick adaptability to consumer needs, and market conditions.
Europe Sportswear Market Trends
In the past few years there has been an evident increase in the growth of athleisure wear in the European sportswear market. This trend mixes athletic clothing with casual clothing ensuring that the garments are suitable for a workout and for everyday wearing. Athleisure pieces are made of stretchy breathable fabrics that allow for easy movement while exposing new designs.
Additionally, it works for almost every situation which makes it more desirable to the consumers, as they can use the same outfit during and after going to the gym. For example, Nike released the “Yoga Luxe” collection, which features high-performance stylish designs. And adidas came out with “Athleisure Essentials” which centers around pieces that can be worn inside and outside of the gym.
Europe Sportswear Market Analysis
Based on product type, the market is divided into apparel, footwear and accessories. In 2023 the footwear segment accounted for a revenue of USD 38.38 billion and is expected to reach 65.89 billion by 2032. The expansion has largely been fueled by an increase of skipping and sneakers which are a major choice for users going to the gym as well as for casual usage.
There is a growing tendency by shoe producers to put more effort into the comfort of customers by introducing technologies like softer footbeds, light-weight fabrics, and professional sports shoes. The increase in popularity of loose fitting clothes has led to a higher level of demand as people look for shoes that can be worn during physical activity and outside working hours in addition to being elegant. This trend is significantly increasing the supply of sport style shoes in the Europe sport shoe market.
To illustrate, Nike launched the Air Zoom Alpha Fly NEXT% 2 with the specific objective of providing accomplished marathon runners heavier energy dense foam. Likewise, Puma has introduced Nitro Fast-R which is designed for the propulsion of sprinters using a carbon fiber plate. These launches from the big companies show the direction of the market where there is an improvement in performance metrics as well as aesthetics, with the changing preferences of consumers.
Based on consumer group, the Europe sportswear market is categorized into men, women and unisex. In 2023 the women consumers segment has accounted market share of 49% and is anticipated to grow at a CAGR of 6.2%. Increased health consciousness, greater involvement in sports and workouts, and the transformation of activewear into a fashion accessory have all contributed to this development.
Marketing and branding efforts targeted towards women, celebrity endorsements, and social media influencers shaped preferences and buying behavior. Therefore, this is why women have been the main growth segment in the sportswear industry in Europe.
According to estimates, the Europe sportswear market revenue generated in Europe in the year 2023 stood at USD 85.15 billion and is expected to grow at a compound annual growth rate (CAGR) of 5.9% in the projected time frame. Increasing focus on health and active living has widened the market’s scope. There is now not only an incorporation of style into functional apparel but also a gradual infusion of practicality into fashion, as sportswear is no longer reserved for athletic activities. This shift towards athleisure is a reflection of a far more prevalent phenomenon in which preferences of consumers lie at the crossroad of comfort, utility, and style.
The revenue generated in the UK sportswear market in the year 2023 was recorded at USD 16.43 billion and is expected to grow at a CAGR of 6.5% in the projected time frame. There is a robust consumer market as well as a multi-faceted retail market in the UK and there is a comparatively higher demand for sportswear amongst the consumers of the UK.
Such demand stems from the trends surrounding health and fitness, and the fusion of athleisure and casual-wear. The UK’s position as a key consumer and sportswear retail market in the rest of Europe, shapes the trends while also facilitating advances around the sportswear industry. The resultant demand has led to the emergence of a market which is complex in nature and encompasses a wide range of choices from performance-based clothing to fashionable activewear.
France sportswear market reported a revenue of USD 12.59 billion and is expected to expand at a CAGR of 6.3% during the 2020-2025 period in the European sportswear market, which integrates style and technology in a an ever growing focus on sports performance. French buyers seek sports clothing that has aesthetic value while also meeting their preferred way of life which is fitness-centric.
Local designers such as Lacoste and Decathlon are on the same footing with international companies like Adidas and Nike, who are well known for their creative designs for sports and metropolitan apparel. France is able to impact the global market because the sportswear industry has a European touch with a combination of tradition, innovation, and an understanding of the market.
Europe Sportswear Market Share
During the year 2023 the individual Adidas AG, Puma Se, Kappa S.P., A Fila S.P. and Lotto Sport Italia S.P.A commanded the market alongside other leaders capturing around 5 – 10% of the market share collectively.
Market players are busy with business strategies that include mergers and acquisitions, new investment projects, and new alliances with other firms alongside other business goals. These Companies actively focus on research and development with an objective of gaining competitive advantage through potention improvement in their sports garments.
Europe Sportswear Market Companies
Major players operating in the Europe sportswear industry include:
Europe Sportswear Industry News
The Europe sportswear market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:
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Market, By Product Type, (USD Billion; Million Units)
Market, By Price Range, (USD Billion; Million Units)
Market, By Consumer Group, (USD Billion; Million Units)
Market, By Distribution Channel, (USD Billion; Million Units)
The above information is provided for the following countries: