Europe Kitchen Appliances Market – By Product Type, By Type, By Installation, By Price, By End Use, By Distribution Channel Analysis, Share, Growth Forecast, 2024 - 2032

Europe Kitchen Appliances Market Size

The Europe kitchen appliances market size was valued at USD 93.1 billion in 2023. The market is expected to grow from USD 96.5 billion in 2024 to USD 136.9 billion in 2032, at a CAGR of 4.5%. The shift toward energy conservation and sustainability has caused a positive disruption in Europe’s market.
 

Consumers and the government equally support the implementation of green technology and energy-efficient appliances in homes to cut down on energy usage and emissions. Stringent compliance with the EU Energy Labeling Regulation and Eco-design Directive places enormous efficiency pressure on manufacturers. This innovation-stimulating resource reallocation has enabled brands to better their inverter technology, create water-saving dishwashers, and develop smart appliances that auto-control power consumption.
 

The European Environmental Bureau (EEB) reports that energy-saving devices can lower energy use in households by up to 25%. It is also noted that there is a greater shift towards a circular economy where there is a high inflow of demand for materials, appliances, and products that are recyclable, repairable, and have extended lifecycles. Sustainable brands make more sales considering their products are in high demand and are coupled with regulatory favors, thereby increasing the growth of the market.
 

There is substantial growth in the use of AI-powered, voice-enabled, IoT kitchen appliances in Europe, with smart home technology and innovation being adopted. Remote control, predictive servicing, and optimum cooking suggestions are some of the features being offered by modern ovens, refrigerators, and dishwashers. Coupled with the use of AI assistants like Alexa, Google Home, and Apple HomeKit, there is also an increase in demand for the integration of IoT devices into one connected system.
 

A report published by the European Committee for Standardization (CEN) estimates that Europe’s smart home is forecasted to expand to 15% CAGR every year for the duration of the forecast, particularly driven by kitchen appliances. In response, manufacturers are allocating a lot of money and resources into research, development, and collaboration with IT companies to remain competitive.
 

Europe Kitchen Appliances Market Trends

• The market is expanding due to the increasing consumer expenditure for energy-saving and smart appliances. The focus on sustainability and energy saving is encouraging the manufacturers to design products with better efficiency ratings and the use of green materials. In the entire European region, regulatory activities like the EcoDesign Directive of the European Union have established a more restrictive trend by limiting the level of energy consumption for kitchen appliances.
   
• The rising use of smart kitchen appliances utilizing IoT technology is another major driver of growth in this market. People are adopting fully integrated solutions that allow for remote monitoring, voice commands, and automated cooking.
   
• Also, the trend toward built in kitchen equipment is prominent due to the appeal of multifunctional and compact appliances in small city kitchens.  Modern kitchens have heightened aesthetic requirements towards appliances, and as such, there is a growing need for built-in kitchen appliances.
   

Europe Kitchen Appliances Market Analysis

Based on the product type segment, the Europe market is further bifurcated into large kitchen appliances and small kitchen appliances. The large kitchen appliances segment was valued at USD 63.5 billion in 2023 and is projected to reach USD 94.2 billion by 2032.
 

• The large kitchen appliance market in Europe is rapidly transforming because of advancements in technology, sustainability goals, and evolving customer habits. Bosch and Siemens are leading the change with their connected smart devices. For instance, Bosch’s Serie 8 ovens with built-in AI assistants and cameras automatically adjust the cooking parameters for specific pre-programmed dishes. Users of these ovens get precise results and unparalleled comfort and ease of use due to the Home Connect application, which allows for remote control of the devices.
   
• In the same vein, advanced sensors and internal cameras enable food inventory tracking and waste management in Liebherr’s smart refrigerators. Most manufacturers still worrying about power consumption have met EU energy labelling requirements, which is an encouraging sign.
   

Based on the distribution channel, the Europe kitchen appliances market is categorized as online and offline. The offline segment was valued at USD 75.6 billion in 2023 and is anticipated to grow with a CAGR of 4.4% during the forecast period.  
 

• The e-commerce sector is growing; however, there is a notable preference for traditional offline channels within Europe’s kitchen appliance market. In Germany, specialized stores such as KüchenTreff, and in the UK, department stores like John Lewis, provide value-added expert opinions and interaction. There is a positive trend of more experience centers and showrooms where people can use and test the quality of smart appliances. Experience centers with specialized demonstration and testing sessions have been established by brands Miele and Bosch. To unify offline and online worlds, stores are using them by having in-store digital kiosks and virtual catalogues.
   

• Germany dominated the Europe kitchen appliances market, which was valued at USD 21.6 billion in 2023 and is estimated to grow at a CAGR of 5.2% from 2024 to 2032.
   
• German citizens are very organized and concerned about quality; thus, it is only rational that they expect appliances that are efficient, durable, and sophisticated. There is an exceptionally great demand for smart and AI-integrated kitchen solutions owing to the increasing automation of homes. Smart refrigerators, smart ovens, and smart dishwashers are increasingly becoming essential components of advanced smart home systems. Built-in designs are favorable due to their minimalistic natures and preference for modern, minimalistic, space-saving lifestyles.
   
• The technological advances characteristic of the UK are creating an increase in demand for smart appliances. Appliances that can be controlled through voice, connected to apps, and even powered by AI are now integrated into the smart home ecosystem. Convenience continues to drive demand as combination ovens, one-touch coffee makers, and high-speed blenders are becoming increasingly popular due to their multifunctionality. The increasing awareness of climate change among consumers in the UK is also driving spending on sustainability and energy efficiency appliances.
   

Europe Kitchen Appliances Market Share

In 2023, BSH Home Appliances, Miele, Samsung Electronics, Whirlpool, and Electrolux collectively held a 10% to 15% share of the Europe market. Companies adopted several strategies to strengthen their position in the market.
 

BSH has incorporated AI and IoT technologies within its products while directing their efforts toward smart and sustainable home appliances. The company has expanded the capabilities of the Home Connect ecosystem, which enables users to interact with their appliances from anywhere. BSH is also committed to providing products with lower energy consumption to comply with the EU's tough sustainability policies.
 

By providing modern appliances that are durable and multifunctional, Miele has maintained its market edge in the premium niche. The company made further advancements by presenting stylish, built-in innovations for contemporary kitchens, putting greater emphasis on customization and design. It has also improved the energy efficiency and recyclability of its products, which has contributed to the company furthering its sustainability goals.
 

Samsung has integrated an AI-powered cooking aid, voice function, and remote monitoring into their kitchen appliances, benefiting from AI smart home integration. The brand has Wi-Fi-enabled appliances aimed at ‘early adopters’ that are linked to the SmartThings ecosystem.
 

Whirlpool’s strategy of cost leadership and innovation has ascertained low-market adoption, which advanced toward increased energy-efficient products for environmentally aware customers. Its investments in user-friendly advanced cooking appliances include sensor ovens and adaptive washers.
 

Electrolux focused on sustainable innovation with the launch of induction cooktops, steam ovens, and energy-efficient refrigerators, which reflect premium design. The company deepened its market share within the built-in segment to address the rising demand for integrated kitchens.
 

Europe Kitchen Appliances Market Companies

Major players operating in the kitchen appliances industry are:

• Ali Group
• Arçelik
• BSH Home Appliances
• Electrolux
• Groupe SEB
• Haier
• Hitachi Appliances
• LG Electronics
• Midea
• Miele
• Panasonic
• Samsung Electronics
• Smeg
• Viking Range
• Whirlpool
   

European kitchen appliances market companies are working toward technological advancements, product sustainability, and premium offerings to strengthen their market position. The incorporation of smart AI features along with IoT connectivity uses automation and remote control for the user’s convenience. Furthermore, these firms have focused on using energy-saving and non-harmful materials and products that comply with EU sustainability policies. The shift towards more embedded and compact appliances has fueled spending on modular kitchens while catering to modern consumers has deepened the level of high-end products offered in the market due to premiumization.
 

At the Consumer Electronics Show (CES) 2025, BSH unveiled the Bosch 100 Series French Door Bottom Mount Refrigerator, the first Matter-enabled home appliance available for consumer purchase. This refrigerator integrates with smart home platforms like Samsung SmartThings and Amazon Alexa, allowing remote temperature control and notifications.
 

Europe Kitchen Appliances Industry News

• In January 2025, Ali Group acquired JIPA, a Czech Republic-based manufacturer known for advanced electrical multifunctional devices for commercial kitchens. This acquisition aims to broaden Ali Group's capabilities and expand its global reach.
   
• In 2024, Arçelik and Whirlpool Corporation completed the transaction to form a new European appliance company, combining their respective major domestic appliance businesses. Whirlpool retained a 25% ownership stake, while Arçelik held 75%. This strategic move was expected to deliver significant value to consumers through attractive brands, sustainable manufacturing, product innovation, and consumer services.
   
• In 2024, Groupe SEB finalized the acquisition of Sofilac, a French group specializing in high-end semi-professional and professional cooking equipment, notably with the Lacanche and Charvet brands. This move enhances Groupe SEB's presence in the high-end cooking equipment segment.
   

The Europe kitchen appliances market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032 for the following segments:

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Market, By Product Type

• Large kitchen appliances
  • Cooking appliances
  • Refrigerator
  • Dishwasher
  • Ovens
  • Others
• Small kitchen appliances
  • Coffee makers
  • Blenders
  • Food processors
  • Toasters
  • Juicers
  • Electric kettles
  • Electric deep fryers
  • Others

Market, By Type

• Smart
• Conventional

Market, By Installation

• Indoor
• Outdoor

Market, By End Use

• Residential
• Commercial
  • Restaurants
  • Hotels
  • Cafeterias
  • Catering services
  • Retail
  • Others

Market, By Price

• Low
• Medium
• High

Market, By Distribution Channel

• Online
  • E-commerce site
  • Company website
• Offline
  • Specialty stores
  • Individual stores
  • Others

The above information is provided for the following regions and countries:

• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Nordic countries
    • Sweden
    • Denmark
    • Finland
    • Norway
    • Iceland