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The European Union has established stringent regulations aimed at reducing carbon emissions and promoting renewable energy sources. Directives such as the Renewable Energy Directive (RED) and the Energy Performance of Buildings Directive (EPBD) mandate member states to improve the energy efficiency of buildings and increase the use of renewable energy, which directly benefits the heat pump market. These regulations often require new buildings to incorporate energy-efficient heating solutions, driving the adoption of heat pumps.
Various European governments have implemented financial incentives such as subsidies and grants to encourage the adoption of heat pumps. These incentives reduce the upfront costs for homeowners and businesses, making heat pump systems more financially viable. For example, Germany offers significant subsidies under its Market Incentive Program (MAP) for renewable energies, which includes heat pumps.