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Europe antimicrobial additives market for personal care application is fragmented owing to the presence of large number of small and medium industry players operating in the industry. SME are key drivers of innovation and economic growth in overall cosmetics, personal care and ingredient manufacturing industry in the Europe. Over 5,800 SME are involved in the manufacturing of cosmetics in Europe. In addition, there are over 100 companies manufacturing cosmetic ingredients in Europe indicates market is significantly fragmented.
Some of the key manufacturers offering antimicrobial additives industry for personal care applications include:
Several key market participants are working on new products launches, acquisitions and industrial expansion to expand their foothold Europe antimicrobial additives market for personal care application.
In Dec 2018, Symrise Ag launched new product under the brand name “SymGuard” for modern personal hygiene in Amsterdam and strengthen in market position in European Market. “SymGuard” has great potential for manufacturing cosmetic and personal hygiene products.
In September 2019. Beiersdorf AG introduced new skin care product under the brand name “OSCAR&PAUL” and strengthen its product portfolio and market position in antimicrobial additives market.
Fragrances and perfumes applications are expected to surpass USD 37 million by 2025. The product helps in keeping the odor intact for longer duration.
Increasing demand for cosmetics and personal care products coupled with presence of established manufacturers will boost the Europe antimicrobial additives industry share.
The pandemic has adversely impacted the profit margins of manufacturers due to production plant shutdowns and inefficient supply chain operations.
Evolving demand for natural and organic cosmetic products with safe and high-quality ingredients will fuel the regional share.
Dow Chemical, Ashland, BASF, Clariant AG, Chemipol, Evonik, and Symrise AG are some of the major market players.