Europe Antimicrobial Additives Market Analysis

Benzoic acid segment will surpass USD 3 million by 2025. These organic acids are aromatic carboxylic acid extracted from barriers and essential oils. Benzoic acids are used as preservatives & PH adjuster in cosmetics and personal care products. These products are also used in perfumes and fragrance products in order to control microbial growth. Growing perfumes & fragrance exports owing to presence of multinational manufacturers will stimulate the Europe antimicrobial additives market segment by 2025.

Organic acids are widely deployed as natural antimicrobial preservatives in mouthwash, shampoo, sunscreen, lipstick and cleansers and facial moisturizer. Beneficial regulations favoring organic acid usage in personal care products will further foster the Europe antimicrobial additives market growth in forecast timeline. These products possess effective PH ranges, affordable cost, high efficacy and strong commercial viability, which may favor market expansion in coming years. 

Fragrances and perfumes application segment will surpass USD 37 million by 2025. Growing usage of antimicrobial additives in perfumes in order to keep their smell and odor intact for longer period of time will propel industry growth. Rising demand for men’s cosmetics including perfumes will further escalate industry growth. Countries including Belgium and Luxembourg are showing high potential in perfumes market, which is likely to positively impact industry growth. Presence of multinational perfumes lines in the region is likely to drive antimicrobial additives market share in Europe by 2025. Flagship products along with new launches will propel industry growth in forecast timeframe.

Fragrances and perfumes are used as therapeutic and cosmetics products which has become an important trade commodity in local and international markets. These products are formulated using variety of synthetic and natural preservatives and ingredients including alcohols, formaldehyde releasers and organic acids, which will drive the Europe antimicrobial additives market for personal care application.

Growing emphasis on personal hygiene and ease of use products is likely to drive industry growth in the country. Rising share of men’s grooming products including perfumes, soaps and shampoos which extensively utilizes antimicrobial additives will propel industry growth in the country. Mainstream trend of natural products along with use new product launches in organic cosmetics segment will drive the Europe antimicrobial additives market growth in the country.

Germany serves as a major cosmetics & personal care business avenue in Europe owing to strong demand from skin care, hair care and toiletries. Additionally, rising demand for natural cosmetics with usage of safe & high-quality ingredients is likely to drive industry growth. Expansion of multinational market players operating in cosmetics & personal care sector in Germany will favor industry growth by 2025.